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Teeth

Maybe

The products selling today average only 2.7★. But prices span $4.32–$468.71, mostly outside the sweet spot, so Teeth is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£1.0M/yr922K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
49%top-5 click share · 22 brands · 161 sellers

Flapen Score

Teeth against its category

The dotted line is the Health & Personal Care average. Past it, Teeth is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teeth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teeth 922K times last year and spent an estimated £1.0M. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 922K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
922K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
2.9%
Market size, estimated
£1.0Ma year
Peak month
October2.0× the quietest month
Top search term
false teeth212K searches a year

02 · Price

A sale here is worth £39.03.

Listings sell for £39.03 on average, from £4.32 to £468.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £39.03 that is £20K to £29K a year per listing.

Average price
£39.03inside the $15 to $100 sweet spot
Price range
£4.32–£468.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£20K–£29K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #260 within Dental Care. It carries 1,601 reviews at 2.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
85%
Out of stock, average day
9.4%
Average rank
#260in Dental Care
Average rating
2.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,601per listing
Listings tracked
34

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Teeth products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£103K£205K£308K£410K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

161

Est. top-5 brand share

62%

Top 20: 97%

Est. top-5 click share

49%

Top 20: 81%

Open market

34%

  • Instant Smile31%
  • Hapefeey14%
  • VEGCOO7%
  • Generic6%
  • Ceonam5%
  • Healthyare4%

Demand

Teeth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Teeth search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • false teeth212K/yr
  • dentures108K/yr
  • teeth118K/yr
  • fake teeth88K/yr
  • dentures that fit over existing teeth27K/yr
  • clip in veneers teeth50K/yr
  • silicone dentures to fit over existing teeth23K/yr
  • dentures for no teeth23K/yr
  • clip in teeth41K/yr
  • false teeth set full dentures25K/yr

Reviews and returns

What reviews say buyers love and hate about Teeth

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Totally rubbish”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Teeth questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data