tea tree oil
Skip itPrices mostly outside the sweet spot ($3.44–$9.89) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Market size
Good£691K£691K/yr · 638K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Review moat
Bad11,026.62avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.50avg listing price — sweet spot $15–$100
Price range
Bad£3.44–£9.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tea tree oil is a £691K/yr Amazon United Kingdom market (638K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tea tree oil market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- £650K–£813K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 flat
Sellers
54
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
14%
- nikura28%
- KANZY HAIR AND BEAUTY20%
- Handcraft Blends13%
- Natura Pur10%
- Tea Tree10%
- EVOKE OCCU6%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tea tree oil search terms
- tea tree oil487K/yr
- tea tree40K/yr
- tea tree oil for skin30K/yr
- tea tree essential oil20K/yr
- pure tea tree oil12K/yr
- t tree oil9K/yr
- teatree oil11K/yr
- 100% tea tree oil5K/yr
- tea-tree oil6K/yr
- tea tree oil pure4K/yr
Top tea tree oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nikura Pure Australian Tea Tree Essential Oil for Skin Nail Fungus Face Hair Acne Piercings Head Lice | Diffuser Oil for Home Candle & Soap Making | 10ml | Vegan & UK Made
nikura£4.214.5★42,940 rev
Kanzy Tea Tree Essential oil 10ml 100% Pure Tea Tree Oil for Skin Hair Face Nails Natural Vegan & Undiluted for Aromatherapy & Diffusers
KANZY HAIR AND BEAUTY£3.904.6★1,797 rev
Handcraft Blends Tea Tree Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
Handcraft Blends£8.194.6★19,335 rev
Organic Tea Tree Oil 10ml 100% Pure Undiluted Tea Tree Essential Oil Vegan for Skin Nails Hair Aromatherapy and diffusers
Natura Pur£3.444.4★1,908 rev
Tea Tree Oil - Tea Tree Essential Oil 100% -10ml
Tea Tree£3.554.4★2,952 rev
Newest
by launch date
Nourvelle Australian Tea Tree Oil 20ml
Nourvelle£9.8967 rev
Tea Tree Essential Oil MUNUSNA 100% Pure Tea Tree Oils for Skin Hair Care Aromatherapy Oil for Diffuser Humidifier DIY Home 100ML
MUNUSNA£7.092,633 rev
Carno Calm Tea Tree Essential Oil 30ml 100% Pure for DIY Blends Aroma hub
Carno Calm£7.213,445 rev
EVOKE OCCU Tea Tree Oil for Nail Fungus Skin Hair Acne
EVOKE OCCU£8.123,574 rev
HIQILI Tea Tree Oil for Nail Fungus Skin Hair Acne
HIQILI£7.101,961 rev
Trending
90-day click momentumNourvelle Australian Tea Tree Oil 20ml
Nourvelle£9.894.4★
Organic Tea Tree Oil 10ml 100% Pure Undiluted Tea Tree Essential Oil Vegan for Skin Nails Hair Aromatherapy and diffusers
Natura Pur£3.444.4★
Carno Calm Tea Tree Essential Oil 30ml 100% Pure for DIY Blends Aroma hub
Carno Calm£7.214.4★
MAYJAM Tea Tree Essential Oil - 100ML Tea Tree Oil for Nail Fungus Hair Face Skin & Nails Care for Aromatherapy & Diffuser
MAYJAM£6.454.3★
Nikura Pure Australian Tea Tree Essential Oil for Skin Nail Fungus Face Hair Acne Piercings Head Lice | Diffuser Oil for Home Candle & Soap Making | 10ml | Vegan & UK Made
nikura£4.214.5★
What buyers say about tea tree oil
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect product just as the advert says”
“Excellent value”
“Lovely smell”
“As described”
“does the job”
“very easy to use”
“I love the numerous things you can use tea tree oil for”
“Great size with so many uses”
“it got rid of ants in my kitchen humanely”
“pretty fitting with its natural aesthetic”
What buyers complain about
“Smells horrible”
“Very small”
“False advertising”
“Couldnt open”
“Not pure tea tree oil”
“most of the contents had leaked out before it arrived”
“A bit watery for oil”
“Didn't see the difference”
“My fault for buying cheap”
“sooth a rash between his fingers”
Top return reasons
Common questions
- Is tea tree oil profitable to sell on Amazon United Kingdom?
- The niche generates £691K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the tea tree oil niche?
- 12 brands and 54 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in tea tree oil?
- Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for tea tree oil peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tea tree oil niche?
- Listings span £3.44–£9.89; the average listing price is £6.50 (sweet spot $15–$100). The average incumbent carries 11,027 reviews — the moat a new listing must climb.