Tea Tree Oil
FailPrices span $3.44–$9.89, mostly outside the sweet spot, so Tea Tree Oil is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £691K/yr638K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 74%top-5 click share · 12 brands · 54 sellers
Flapen Score
Tea Tree Oil against its category
The dotted line is the Health & Personal Care average. Past it, Tea Tree Oil is stronger. Inside it, weaker.
Market
The Tea Tree Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tea Tree Oil 638K times last year and spent an estimated £691K. The top 5 brands take 81% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
16.7% of searches ended in a purchase last week.
Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £691K a year.
- Searches, last 12 months
- 638K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £691Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- tea tree oil487K searches a year
02 · Price
A sale here is worth £6.50.
Listings sell for £6.50 on average, from £3.44 to £9.89. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £6.50 that is £39K to £52K a year per listing.
- Average price
- £6.50under the $15 to $100 sweet spot
- Price range
- £3.44–£9.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £39K–£52K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Alternative Medicine. It carries 11,027 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Alternative Medicine
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,027per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Tea Tree Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nikura Pure Australian Tea Tree Essential Oil for Skin Nail Fungus Face Hair Acne Piercings Head Lice | Diffuser Oil for Home Candle & Soap Making | 10ml | Vegan & UK Made
- Price
- £4.21
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 9y ago

Kanzy Tea Tree Essential oil 10ml 100% Pure Tea Tree Oil for Skin Hair Face Nails Natural Vegan & Undiluted for Aromatherapy & Diffusers
- Price
- £3.90
- Rating
- 4.6/5
- Reviews
- 1,797
- Age
- 5y ago

Handcraft Blends Tea Tree Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
- Price
- £8.19
- Rating
- 4.6/5
- Reviews
- 19,335
- Age
- 8y ago

Organic Tea Tree Oil 10ml 100% Pure Undiluted Tea Tree Essential Oil Vegan for Skin Nails Hair Aromatherapy and diffusers
- Price
- £3.44
- Rating
- 4.4/5
- Reviews
- 1,908
- Age
- 4y ago

Tea Tree Oil - Tea Tree Essential Oil 100% -10ml
- Price
- £3.55
- Rating
- 4.4/5
- Reviews
- 2,952
- Age
- 13y ago
Trending
90-day click momentum
Nourvelle Australian Tea Tree Oil 20ml
- Price
- £9.89
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 7mo ago

Organic Tea Tree Oil 10ml 100% Pure Undiluted Tea Tree Essential Oil Vegan for Skin Nails Hair Aromatherapy and diffusers
- Price
- £3.44
- Rating
- 4.4/5
- Reviews
- 1,908
- Age
- 4y ago

Carno Calm Tea Tree Essential Oil 30ml 100% Pure for DIY Blends Aroma hub
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 2y ago

MAYJAM Tea Tree Essential Oil - 100ML Tea Tree Oil for Nail Fungus Hair Face Skin & Nails Care for Aromatherapy & Diffuser
- Price
- £6.45
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 6y ago

Nikura Pure Australian Tea Tree Essential Oil for Skin Nail Fungus Face Hair Acne Piercings Head Lice | Diffuser Oil for Home Candle & Soap Making | 10ml | Vegan & UK Made
- Price
- £4.21
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 9y ago
Newest
by launch date
Nourvelle Australian Tea Tree Oil 20ml
- Price
- £9.89
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 7mo ago

Tea Tree Essential Oil MUNUSNA 100% Pure Tea Tree Oils for Skin Hair Care Aromatherapy Oil for Diffuser Humidifier DIY Home 100ML
- Price
- £7.09
- Rating
- 4.4/5
- Reviews
- 2,633
- Age
- 1y ago

Carno Calm Tea Tree Essential Oil 30ml 100% Pure for DIY Blends Aroma hub
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 2y ago

EVOKE OCCU Tea Tree Oil for Nail Fungus Skin Hair Acne
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 3,574
- Age
- 3y ago

HIQILI Tea Tree Oil for Nail Fungus Skin Hair Acne
- Price
- £7.10
- Rating
- 4.6/5
- Reviews
- 1,961
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
12 flat
Sellers
54
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
14%
- nikura28%
- KANZY HAIR AND BEAUTY20%
- Handcraft Blends13%
- Natura Pur10%
- Tea Tree10%
- EVOKE OCCU6%
- Open — no brand owns it (6 brands, 14%)
Demand
Tea Tree Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Tea Tree Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tea tree oil487K/yr
- tea tree40K/yr
- tea tree oil for skin30K/yr
- tea tree essential oil20K/yr
- pure tea tree oil12K/yr
- t tree oil9K/yr
- teatree oil11K/yr
- 100% tea tree oil5K/yr
- tea-tree oil6K/yr
- tea tree oil pure4K/yr
Reviews and returns
What reviews say buyers love and hate about Tea Tree Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells horrible
Very unpleasant smell
Not very strong scent
Very small
Bottle is very small
smaller than expected
False advertising
NOT 100% AS IS ADVERTISED
This item is not as described on the listing
Couldnt open
Impossible to open
Hard to open
Not pure tea tree oil
Being it is a natural oil it is oily on your hand
I thought it is more like oily texture
Love
Perfect product just as the advert says
The product feels well made
Excellent product
Excellent value
fair price
Excellent price
Lovely smell
Smells lush
Fresh, Clean Scent with Real Benefits
As described
As advertised
Description is good
does the job
Effective
It works great
Return
0.2% Return rate 18% Fixable by listing
Smells horrible
Very unpleasant smell
Not very strong scent
False advertising
NOT 100% AS IS ADVERTISED
This item is not as described on the listing
most of the contents had leaked out before it arrived
as a small amount of oil had leaked into the box during delivery
Lid wasn't screwed on properly so when arrived had lost some of the teatree oil
A bit watery for oil
Most packages are small and diluted
Is this watered down
My fault for buying cheap
Poor quality
This was not good quality as I expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tea Tree Oil questions
Answered from the same tracked data.









