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Tea Tree Oil

Fail

Prices span $3.44–$9.89, mostly outside the sweet spot, so Tea Tree Oil is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£691K/yr638K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
74%top-5 click share · 12 brands · 54 sellers

Flapen Score

Tea Tree Oil against its category

The dotted line is the Health & Personal Care average. Past it, Tea Tree Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Tree Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Tree Oil 638K times last year and spent an estimated £691K. The top 5 brands take 81% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £691K a year.

Searches, last 12 months
638K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
16.7%
Market size, estimated
£691Ka year
Peak month
August1.4× the quietest month
Top search term
tea tree oil487K searches a year

02 · Price

A sale here is worth £6.50.

Listings sell for £6.50 on average, from £3.44 to £9.89. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £6.50 that is £39K to £52K a year per listing.

Average price
£6.50under the $15 to $100 sweet spot
Price range
£3.44–£9.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£39K–£52K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Alternative Medicine. It carries 11,027 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#11in Alternative Medicine
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,027per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Tea Tree Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£69K£138K£207K£276K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

54

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

14%

  • nikura28%
  • KANZY HAIR AND BEAUTY20%
  • Handcraft Blends13%
  • Natura Pur10%
  • Tea Tree10%
  • EVOKE OCCU6%
  • Open — no brand owns it (6 brands, 14%)

Demand

Tea Tree Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tea Tree Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea tree oil487K/yr
  • tea tree40K/yr
  • tea tree oil for skin30K/yr
  • tea tree essential oil20K/yr
  • pure tea tree oil12K/yr
  • t tree oil9K/yr
  • teatree oil11K/yr
  • 100% tea tree oil5K/yr
  • tea-tree oil6K/yr
  • tea tree oil pure4K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Tree Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.16

Smells horrible

Very unpleasant smell

Not very strong scent

Size-Overall10%−0.03

Very small

Bottle is very small

smaller than expected

Advertised Vs Actual Product8%−0.02

False advertising

NOT 100% AS IS ADVERTISED

This item is not as described on the listing

Ease Of Use7%−0.04

Couldnt open

Impossible to open

Hard to open

Oily/Greasy5%−0.03

Not pure tea tree oil

Being it is a natural oil it is oily on your hand

I thought it is more like oily texture

Love

Quality-Overall27%+2.08

Perfect product just as the advert says

The product feels well made

Excellent product

Value For Money17%+1.52

Excellent value

fair price

Excellent price

Smell12%−0.16

Lovely smell

Smells lush

Fresh, Clean Scent with Real Benefits

Advertised Vs Actual Product7%−0.02

As described

As advertised

Description is good

Efficiency4%+0.08

does the job

Effective

It works great

Return

0.2% Return rate 18% Fixable by listing

Smell37%▅▅▇▄▅█

Smells horrible

Very unpleasant smell

Not very strong scent

Advertised Vs Actual Product12%█▆▅▆▄▂

False advertising

NOT 100% AS IS ADVERTISED

This item is not as described on the listing

Leak-Proof10%▂▂▂▂█▂

most of the contents had leaked out before it arrived

as a small amount of oil had leaked into the box during delivery

Lid wasn't screwed on properly so when arrived had lost some of the teatree oil

Dilute/Watery7%▂▂▄▄▃█

A bit watery for oil

Most packages are small and diluted

Is this watered down

Quality-Overall4%█▄▁█▁█

My fault for buying cheap

Poor quality

This was not good quality as I expected

FAQ

Common Tea Tree Oil questions

Answered from the same tracked data.