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Taurine

Fail

The top 5 products take 79% of clicks, so Taurine is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£181K/yr106K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
79%top-5 click share · 11 brands · 19 sellers

Flapen Score

Taurine against its category

The dotted line is the Health & Personal Care average. Past it, Taurine is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taurine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Taurine 106K times last year and spent an estimated £181K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
17.8%
Market size, estimated
£181Ka year
Peak month
April1.2× the quietest month
Top search term
taurine79K searches a year

02 · Price

A sale here is worth £9.60.

Listings sell for £9.60 on average, from £3.59 to £18.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.60 that is £7K to £10K a year per listing.

Average price
£9.60under the $15 to $100 sweet spot
Price range
£3.59–£18.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #15 within Amino Acids. It carries 1,108 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#15in Amino Acids
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,108per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Taurine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

15%

  • WeightWorld27%
  • SS Sport Supplies18%
  • Bulk15%
  • Nutravita9%
  • Solgar9%
  • NEW LEAF PRODUCTS6%
  • Open — no brand owns it (5 brands, 15%)

Demand

Taurine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Taurine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taurine79K/yr
  • taurine supplement20K/yr
  • taurine capsules5K/yr
  • l taurine3K/yr

Reviews and returns

What reviews say buyers love and hate about Taurine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.71

Expensive for what you get

Not great value for money

Cost

Allergies17%−0.08

The package that they sent me shows it has ALLERGY ADVICE : may contain milk, soya, cereal, gluten, mustard, sesame seed

Artificial Sweeteners17%−0.08

Contain sugars

Side Effects17%−0.08

Made me very ill

Taste-Overall8%+0.14

No taste, so easy to take

Love

Value For Money14%+0.71

Decent price

Good price

worth the price for such a large bottle

Efficiency11%+0.62

Work well

It seems to work

Quality-Overall11%+0.62

Good quality supplement

Great product

Brilliant product

Energy Level8%+0.45

Higher Energy levels

It definitely increased my energy levels

Gives me stable energy throughout the day

Focus Enhancement8%+0.45

Taurine works very well for my concentration

Helps with focus

Take these everyday, no taste really, definitely feel helps with focus and clarity/concentration

FAQ

Common Taurine questions

Answered from the same tracked data.