Is tape measure body profitable to sell on Amazon United Kingdom?

The niche generates £631K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (47/100).

How competitive is the tape measure body niche?

11 brands and 15 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in tape measure body?

Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.2%.

When does demand for tape measure body peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the tape measure body niche?

Listings span £2.02–£21.26; the average listing price is £5.55 (sweet spot $15–$100). The average incumbent carries 4,623 reviews — the moat a new listing must climb.

tape measure body

Skip it

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible22.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Good£631K

£631K/yr · 516K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Price range

Okay£2.02–£21.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,623.08

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Avg price

Bad£5.55

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, tape measure body is a £631K/yr Amazon United Kingdom market (516K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tape measure body market data

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: £555K–£694K; units × avg price
Conversion rate: 22.0%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 8.9%
Avg brand age: 31 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

13%

Woodland Leathers33%
Mr.do24%
MeasureWiz13%
Realm10%
LiteTour5%
TEAMIOULING3%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top tape measure body search terms

tape measure body126K/yr -1.6%22.7% conv.
body tape measure67K/yr -9.1%15.4% conv.
body measuring tape58K/yr -4.5%16.3% conv.
measuring tape for body measurements50K/yr -14.9%20.6% conv.
tape measure sewing29K/yr +16.9%15.4% conv.
fabric tape measure30K/yr +1.7%21.3% conv.
tailors measuring tape21K/yr -9.3%21.7% conv.
soft tape measure17K/yr +5.1%19.5% conv.
sewing tape measure18K/yr +0.8%12.9% conv.
waist measuring tape11K/yr -2.0%19.7% conv.

All search terms

Top tape measure body products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Woodland Leathers Dual Sided Durable Measuring Tape for Body and waist Measure includes Bundle free BMI weight control app and eBook Clothes Fabric Sewing Tape Made Of Flexible Fiber Glass

Woodland Leathers£2.584.6★6,948 rev

Mr.do Tape Measure for Body Dual Sided Measuring Tape for Body Measurements Retractable Tape Tailor Clothing 60 Inch / 150 cm

Mr.do£2.564.6★2,853 rev

MeasureWiz Body Tape Measure - 80 Inch 200 cm Retractable Mini Measuring Tool - Tracker for Weight Loss & Body Fat Measurements - Waist/Bra Measurement Kit

MeasureWiz£9.464.4★287 rev

Realm Double Sided Tape Measure Suitable For Body Measuring Sewing/Tailors Tape Inches & CMs 150cm / 60 inches (1)

Realm£2.584.6★1,671 rev

Retractable Fibreglass Body Measuring Tape 150 cm/60 in Locking Slot

LiteTour£5.104.2★4,385 rev

Newest

by launch date

ECAVE Dual Sided Body Measuring Tape 60 Inches / 150 cm 2 cm (Pack of 1)

ECAVE£2.1911 rev

5mo ago

Hypercube Body Tape Measure - 80 Inch 200 cm Retractable Mini Measuring Tool - Tracker for Weight Loss & Body Fat Measurements - Waist/Bra Measurement Kit

Hypercube£7.1921 rev

8mo ago

2Pack Tape Measure 300cm/120 Inch Double Sided Measuring Tape for Body 150cm/60 Inches Soft Tape Measure for Sewing Fabric Tailoring and Body Craft Measurement Tape

TEAMIOULING£3.37104 rev

10mo ago

Armo Double Sided Durable Measuring Tape For Body Waist BMI Weight Control Clothes Size Sewing Measure Tape 150CM

Armo Home£2.0271 rev

1y ago

MeasureWiz Body Tape Measure - 80 Inch 200 cm Retractable Mini Measuring Tool - Tracker for Weight Loss & Body Fat Measurements - Waist/Bra Measurement Kit

MeasureWiz£9.46287 rev

1y ago

What buyers say about tape measure body

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Brilliant quality”

Ease Of Use19%

“Easy to read”

Value For Money15%

“Worth the money”

Advertised Vs Actual Product14%

“As pictured”

Adhesion/Stickiness10%

“Good tape”

Size-Overall5%

“very good size”

Portability4%

“Portable, easy to use and numbers measurements seem accurate”

Durability2%

“feels durable”

Efficiency2%

“it does this job well”

Strength2%

“Solid item”

What buyers complain about

Quality-Overall17%

“Poor Quality”

Value For Money11%

“A way too expensive product that yields wrong measurements”

Size-Overall10%

“Not fit for purpose”

Durability9%

“Very frustrating ending up breaking the first one”

Measurement/Reading Accuracy6%

“The measurements are so difficult to complete”

Design-Overall6%

“the app is so badly designed”

Advertised Vs Actual Product5%

“Misleading title”

Ease Of Use5%

“far too fiddly to line up blindly around your body”

Strength5%

“rather than something flimsy or disposable”

Adhesion/Stickiness4%

“the tape doesn't retract tightly around the body”

Top return reasons

Quality-Overall17%

Measurement/Reading Accuracy12%

Functionality-Overall11%

Ease Of Use8%

Size-Overall8%

Defective Material/Parts6%

Value For Money6%