Tape Measure Body
FailThe top 5 products take 82% of clicks, so Tape Measure Body is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £631K/yr516K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 82%top-5 click share · 11 brands · 15 sellers
Flapen Score
Tape Measure Body against its category
The dotted line is the Health & Personal Care average. Past it, Tape Measure Body is stronger. Inside it, weaker.
Market
The Tape Measure Body market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tape Measure Body 516K times last year and spent an estimated £631K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
22.0% of searches ended in a purchase last week.
Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £631K a year.
- Searches, last 12 months
- 516K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 22.0%
- Market size, estimated
- £631Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- tape measure body126K searches a year
02 · Price
A sale here is worth £5.55.
Listings sell for £5.55 on average, from £2.02 to £21.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £5.55 that is £44K to £56K a year per listing.
- Average price
- £5.55under the $15 to $100 sweet spot
- Price range
- £2.02–£21.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £44K–£56K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #8 within Medical Supplies & Equipment. It carries 4,623 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #8in Medical Supplies & Equipment
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,623per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Tape Measure Body products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Woodland Leathers Dual Sided Durable Measuring Tape for Body and waist Measure includes Bundle free BMI weight control app and eBook Clothes Fabric Sewing Tape Made Of Flexible Fiber Glass
- Price
- £2.58
- Rating
- 4.6/5
- Reviews
- 6,948
- Age
- 4y ago
Mr.do Tape Measure for Body Dual Sided Measuring Tape for Body Measurements Retractable Tape Tailor Clothing 60 Inch / 150 cm
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 2,853
- Age
- 4y ago
MeasureWiz Body Tape Measure - 80 Inch 200 cm Retractable Mini Measuring Tool - Tracker for Weight Loss & Body Fat Measurements - Waist/Bra Measurement Kit
- Price
- £9.46
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 1y ago
Realm Double Sided Tape Measure Suitable For Body Measuring Sewing/Tailors Tape Inches & CMs 150cm / 60 inches (1)
- Price
- £2.58
- Rating
- 4.6/5
- Reviews
- 1,671
- Age
- 5y ago
Retractable Fibreglass Body Measuring Tape 150 cm/60 in Locking Slot
- Price
- £5.10
- Rating
- 4.2/5
- Reviews
- 4,385
- Age
- 8y ago
Trending
90-day click momentum
ECAVE Dual Sided Body Measuring Tape 60 Inches / 150 cm 2 cm (Pack of 1)
- Price
- £2.19
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 5mo ago
Hypercube Body Tape Measure - 80 Inch 200 cm Retractable Mini Measuring Tool - Tracker for Weight Loss & Body Fat Measurements - Waist/Bra Measurement Kit
- Price
- £7.19
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 8mo ago
Armo Double Sided Durable Measuring Tape For Body Waist BMI Weight Control Clothes Size Sewing Measure Tape 150CM
- Price
- £2.02
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 1y ago
Realm Double Sided Tape Measure Suitable For Body Measuring Sewing/Tailors Tape Inches & CMs 150cm / 60 inches (1)
- Price
- £2.58
- Rating
- 4.6/5
- Reviews
- 1,671
- Age
- 5y ago
Mr.do Tape Measure for Body Dual Sided Measuring Tape for Body Measurements Retractable Tape Tailor Clothing 60 Inch / 150 cm
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 2,853
- Age
- 4y ago
Newest
by launch dateECAVE Dual Sided Body Measuring Tape 60 Inches / 150 cm 2 cm (Pack of 1)
- Price
- £2.19
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 5mo ago
Hypercube Body Tape Measure - 80 Inch 200 cm Retractable Mini Measuring Tool - Tracker for Weight Loss & Body Fat Measurements - Waist/Bra Measurement Kit
- Price
- £7.19
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 8mo ago
2Pack Tape Measure 300cm/120 Inch Double Sided Measuring Tape for Body 150cm/60 Inches Soft Tape Measure for Sewing Fabric Tailoring and Body Craft Measurement Tape
- Price
- £3.37
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 10mo ago
Armo Double Sided Durable Measuring Tape For Body Waist BMI Weight Control Clothes Size Sewing Measure Tape 150CM
- Price
- £2.02
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 1y ago
MeasureWiz Body Tape Measure - 80 Inch 200 cm Retractable Mini Measuring Tool - Tracker for Weight Loss & Body Fat Measurements - Waist/Bra Measurement Kit
- Price
- £9.46
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
15
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
13%
- Woodland Leathers33%
- Mr.do24%
- MeasureWiz13%
- Realm10%
- LiteTour5%
- TEAMIOULING3%
- Open — no brand owns it (5 brands, 13%)
Demand
Tape Measure Body search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Tape Measure Body search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tape measure body126K/yr
- body tape measure67K/yr
- body measuring tape58K/yr
- measuring tape for body measurements50K/yr
- tape measure sewing29K/yr
- fabric tape measure30K/yr
- tailors measuring tape21K/yr
- soft tape measure17K/yr
- sewing tape measure18K/yr
- waist measuring tape11K/yr
Reviews and returns
What reviews say buyers love and hate about Tape Measure Body
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Quality
This item is very cheaply made
Poor quality lasted a month
A way too expensive product that yields wrong measurements
Not worth the money
I think its a bit pricey for what it is
Not fit for purpose
A bit short
The locking pin is incredibly tiny
Very frustrating ending up breaking the first one
It stopped working after a few times
it has already broken
The measurements are so difficult to complete
Shows wrong measurements
taking self-measurements is next to impossible
Love
Brilliant quality
It feels well made
The mechanism itself is good quality
Easy to read
very handy
Easy to use
Worth the money
Excellent value for money
Good price
As pictured
As described
True to description
Good tape
Strong tape
good flexible tape
Return
0.2% Return rate 14% Fixable by listing
Poor Quality
This item is very cheaply made
Poor quality lasted a month
The measurements are so difficult to complete
Shows wrong measurements
taking self-measurements is next to impossible
far too fiddly to line up blindly around your body
A bit fiddly to use
The measurements are so difficult to complete
Not fit for purpose
A bit short
The locking pin is incredibly tiny
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Incontinence Pants Women
£1.6M/yr-12.7%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Neck Cooler
£70K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tape Measure Body questions
Answered from the same tracked data.