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Tape Measure Body

Fail

The top 5 products take 82% of clicks, so Tape Measure Body is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£631K/yr516K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
82%top-5 click share · 11 brands · 15 sellers

Flapen Score

Tape Measure Body against its category

The dotted line is the Health & Personal Care average. Past it, Tape Measure Body is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tape Measure Body market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tape Measure Body 516K times last year and spent an estimated £631K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 22.0% of those searches ended in a purchase.

Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £631K a year.

Searches, last 12 months
516K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
22.0%
Market size, estimated
£631Ka year
Peak month
January2.0× the quietest month
Top search term
tape measure body126K searches a year

02 · Price

A sale here is worth £5.55.

Listings sell for £5.55 on average, from £2.02 to £21.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £5.55 that is £44K to £56K a year per listing.

Average price
£5.55under the $15 to $100 sweet spot
Price range
£2.02–£21.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£44K–£56K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #8 within Medical Supplies & Equipment. It carries 4,623 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#8in Medical Supplies & Equipment
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,623per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Tape Measure Body products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£63K£126K£189K£252K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

13%

  • Woodland Leathers33%
  • Mr.do24%
  • MeasureWiz13%
  • Realm10%
  • LiteTour5%
  • TEAMIOULING3%
  • Open — no brand owns it (5 brands, 13%)

Demand

Tape Measure Body search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Tape Measure Body search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tape measure body126K/yr
  • body tape measure67K/yr
  • body measuring tape58K/yr
  • measuring tape for body measurements50K/yr
  • tape measure sewing29K/yr
  • fabric tape measure30K/yr
  • tailors measuring tape21K/yr
  • soft tape measure17K/yr
  • sewing tape measure18K/yr
  • waist measuring tape11K/yr

Reviews and returns

What reviews say buyers love and hate about Tape Measure Body

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Poor Quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tape Measure Body questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data