Is tanning bed profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 36 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the tanning bed niche?

19 brands and 20 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in tanning bed?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 3.2%.

When does demand for tanning bed peak?

Demand peaks in May; the busiest month runs 2.6× the quietest.

What does it cost to enter the tanning bed niche?

Listings span £6.42–£347.37; the average listing price is £77.35 (sweet spot $15–$100). The average incumbent carries 23 reviews — the moat a new listing must climb.

tanning bed

Worth a look

Shows beatable incumbent ratings (3.4★), but soft demand (-35.1% this quarter) keeps it on the watch list.

Quality gap

Incredible3.4★

avg incumbent rating — lower means beatable quality

Review moat

Incredible22.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£77.35

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Price range

Okay£6.42–£347.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£93K

£93K/yr · 88K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-35.1%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Quality Gap High Price Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, tanning bed is a £93K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

tanning bed market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £58K–£77K; units × avg price
Conversion rate: 1.4%
Avg BSR: #143
Page quality: 0%
Prime: 83%
Sponsored: 78%
Out of stock: 51.3%
Avg brand age: 38 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

36%

Top 20: 83%

Open market

29%

Funthy27%
Jitesy19%
HuuppHip6%
HHS6%
VexNook6%
Hocomay6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.1% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.6×

Open Trend

Top tanning bed search terms

tanning lamp19K/yr -28.8%0.9% conv.
sunbeds for home tanning15K/yr -36.4%0.2% conv.
sunbed uv tanning bed6K/yr +16.0%0.2% conv.
tanning lamps6K/yr -19.2%1.3% conv.
face tanning lamp15K/yr -70.0%1.1% conv.
sun lamps for tanning6K/yr -12.6%2.1% conv.
tanning machine4K/yr -7.4%0.5% conv.
tanning lamps for home5K/yr -43.0%2.4% conv.
face sunbed5K/yr -48.0%0.6% conv.
face tanner lamp5K/yr -43.1%1.9% conv.

All search terms

Top tanning bed products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tanning Lamp for Face and Body Sun Lamp with LEDs and Eye Mask & Tripod Home Sunbathing Self Tanning Device Tanning Daylight for Home Solarium

Funthy£40.684.3★3 rev

Tanning Lamp with LEDs and Eye Mask

Funthy£40.274.8★12 rev

Tanning Lamps with Retractable Base Lightweight Portable Solarium for Home 30W Skin Sun Lamp Tanning Lamp for Face and Body with 126 LED 660nm and 850nm Blue Light Wavelength for Home Use

HuuppHip£31.352.7★22 rev

Facial Tanner Face Lamp Solarium Tanning Studio UV Sun Glow Solaria Wellform

HHS£77.253.6★299 rev

Tanning Lamp Sun Lamp Tanning Light for Face and Body LEDs and Eye Mask & Tripod Home Sunbathing Self Tanning Device Tanning Daylight for Home Solarium

Funthy£80.502.4★7 rev

Newest

by launch date

Tanning Lamp for Home 54W Sun Lamp for Face and Body with Eye Mask & Adjustable Angle 460nm Blue Light Solarium with 18 LED Beads Sunbathing Self Tanning Device Tanning Dayligh

Makdly£46.028 rev

2w ago

Tanning Lamp for Face and Body Sun Lamp with LEDs and Eye Mask & Tripod Home Sunbathing Self Tanning Device Tanning Daylight for Home Solarium

Funthy£40.683 rev

2mo ago

Tanning Lamp 126 LED Lightweight Portable Solarium for Home 660+850nm Sun Lamp with Retractable Base 4 Brightness Levels 3 Modes Tanning Bed for Face and Body Blue Light Wavelength for Home Use

Vutlace£40.961 rev

3mo ago

Tanning Lamp for Face and Body Sun Lamp with LEDs and Eye Mask & Tripod Home Sunbathing Self Tanning Device Daylight

Funthy£39.982 rev

3mo ago

Tanning Lamp Sun Lamp Tanning Light for Face and Body LEDs and Eye Mask & Tripod Home Sunbathing Self Tanning Device Tanning Daylight for Home Solarium

Funthy£80.507 rev

4mo ago

What buyers say about tanning bed

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Much cheaper than salon visits”

Suitability Combination Skin12%

“Actually does tan you great 👍 Great tanning machine, which actually works and tans you great even after the first couple of uses of around 15 mins each time I have noticed a significant tan to my face and neck area”

Advertised Vs Actual Product9%

“Do the job”

Adjustability/Rotatability/Reclining9%

“The adjustable tripod lets me position it exactly where needed”

Design-Overall6%

“Easy to assemble small design”

Brightness/Shine/Glow6%

“Neat lamp and effective unit”

Allergies6%

“Bought this and I'm not disappointed, it's helped with my daughter's skin she suffers with eczema”

Quality-Overall4%

“For me great product”

Weight Light3%

“Love how lightweight”

Portability3%

“Compact and travel-friendly”

What buyers complain about

Functionality-Overall20%

“Not very good results”

Size-Overall19%

“The main tanning unit is very small its not much bigger than a letterbox”

Quality-Overall13%

“Poor quality”

Value For Money10%

“Im not sure what I was expecting for the money”

Color9%

“no colour whatsoever from it”

Breathability7%

“Not breathable”

Suitability Hot Weather4%

Sweat Resistance4%

“Made the tanning process a waste of time because they make you sweat that much it all runs off”

Sinus Relief4%

“Hasn't made any difference except to inflammation inside nose have been advised by g. p to stop using”

Color Fading/Discoloration4%

“can not see any change of colour to my skin”

Top return reasons

Functionality-Overall43%

Advertised Vs Actual Product15%

Size-Overall7%

Quality-Overall7%

Heating6%

Strength5%

Mounting2%

Assembly/Installation2%

Defective Material/Parts2%

Material Quality2%

Common questions

Is tanning bed profitable to sell on Amazon United Kingdom?: The niche generates £93K/yr across 36 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the tanning bed niche?: 19 brands and 20 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in tanning bed?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 3.2%.
When does demand for tanning bed peak?: Demand peaks in May; the busiest month runs 2.6× the quietest.
What does it cost to enter the tanning bed niche?: Listings span £6.42–£347.37; the average listing price is £77.35 (sweet spot $15–$100). The average incumbent carries 23 reviews — the moat a new listing must climb.