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Tanning Bed

Maybe

The products selling today average only 3.4★. But demand is soft, at -35.1% this quarter, so Tanning Bed is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£93K/yr88K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
36%top-5 click share · 19 brands · 20 sellers

Flapen Score

Tanning Bed against its category

The dotted line is the Health & Personal Care average. Past it, Tanning Bed is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tanning Bed 88K times last year and spent an estimated £93K. The top 5 brands take 65% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
1.4%
Market size, estimated
£93Ka year
Peak month
May2.6× the quietest month
Top search term
tanning lamp19K searches a year

02 · Price

A sale here is worth £77.35.

Listings sell for £77.35 on average, from £6.42 to £347.37. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £77.35 that is £0 to £8K a year per listing.

Average price
£77.35inside the $15 to $100 sweet spot
Price range
£6.42–£347.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 51.3% of listings are out of stock. The average listing ranks #143 within Wellness. It carries 23 reviews at 3.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
51.3%
Average rank
#143in Wellness
Average rating
3.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
23per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tanning Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

20

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

36%

Top 20: 83%

Open market

29%

  • Funthy27%
  • Jitesy19%
  • HuuppHip6%
  • HHS6%
  • VexNook6%
  • Hocomay6%

Demand

Tanning Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.6×

Search terms

Top Tanning Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning lamp19K/yr
  • sunbeds for home tanning15K/yr
  • sunbed uv tanning bed6K/yr
  • tanning lamps6K/yr
  • face tanning lamp15K/yr
  • sun lamps for tanning6K/yr
  • tanning machine4K/yr
  • tanning lamps for home5K/yr
  • face sunbed5K/yr
  • face tanner lamp5K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.23

Not very good results

Little too no effect

It does not work

Size-Overall19%−0.11

The main tanning unit is very small its not much bigger than a letterbox

Picture gives an illusion that the lamp is much bigger than it is in reality

Its small

Quality-Overall13%−0.09

Poor quality

Rubbish

Poor

Value For Money10%+1.53

Im not sure what I was expecting for the money

Such a waste of money

Total waste of money

Color9%−0.10

no colour whatsoever from it

No difference in my skin colour at all

Tried it every day for 3 weeks still as white as ever didn't work don't waste your money

Love

Value For Money31%+1.53

Much cheaper than salon visits

Good value for money well

Good price

Suitability Combination Skin12%+0.82

Actually does tan you great 👍 Great tanning machine, which actually works and tans you great even after the first couple of uses of around 15 mins each time I have noticed a significant tan to my face and neck area

Also makes your skin clearer and more glowy

Advertised Vs Actual Product9%+0.50

Do the job

Does what it says

Adjustability/Rotatability/Reclining9%+0.43

The adjustable tripod lets me position it exactly where needed

flexible top to adjust to your needs plus it does tan you

is does whar ut says And adjusting hight is a great plush also very sturdy tripod all in all well worth it especially when you compare to the cost of a standard face tanner

Design-Overall6%+0.40

Easy to assemble small design

Return

3.2% Return rate 24% Fixable by listing

Functionality-Overall43%▅▅█▇▄▅

Not very good results

Little too no effect

It does not work

Advertised Vs Actual Product15%▅▄▃▃█▄
Size-Overall7%▁▁▇▄█▄

The main tanning unit is very small its not much bigger than a letterbox

Picture gives an illusion that the lamp is much bigger than it is in reality

Its small

Quality-Overall7%▂█▁▁▁▃

Poor quality

Rubbish

Poor

Heating6%▁▁▁▂▅█

FAQ

Common Tanning Bed questions

Answered from the same tracked data.