tampons super plus
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 865K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,637.32avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.15avg listing price — sweet spot $15–$100
Price range
Bad£1.57–£17.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tampons super plus is a £1.1M/yr Amazon United Kingdom market (865K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tampons super plus market data
- Units sold / yr
- 150K–200K
- avg 1,500–2,000/product
- Revenue / yr
- £1.2M–£1.6M
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 1.1%
- Avg brand age
- 54 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
187
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
1%
- Tampax44%
- ZVZK28%
- Lil-Lets20%
- FLO5%
- MG Living1%
- INNERSY1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +4.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.6×
Top tampons super plus search terms
- tampons331K/yr
- tampax126K/yr
- tampax pearl65K/yr
- tampons with applicator41K/yr
- lil lets tampons34K/yr
- tampon27K/yr
- lil lets32K/yr
- tampax super plus22K/yr
- tampax compak24K/yr
- tampax pearl compak16K/yr
Top tampons super plus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
ZVZK£13.564.2★3,582 rev
Tampax Pearl Regular 3x22
Tampax£10.804.9★18 rev
ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)
ZVZK£13.394.1★139 rev
Tampax Pearl Compak Super Tampons with Applicator x72 3in1 Leak Protection Comfort and Easy Insertion
Tampax£9.384.8★391 rev
Lil-Lets Non-Applicator Regular Tampons 32 Count (Pack of 1) For Light to Medium Flow 2 Droplets Plant-Based SmartFit Non-App Tampon
Lil-Lets£2.644.8★2,118 rev
Newest
by launch date
Tampax Pearl Super Plus Extra 3x18
Tampax£10.9421 rev
Tampax Pearl Regular 3x22
Tampax£10.8018 rev
TAMPAX Pearl Super Plus 3x22
Tampax£10.8035 rev
Tampax Pearl Super 3x22
Tampax£10.7018 rev
Tampax Pearl Compak Super Tampons with Applicator x72 3in1 Leak Protection Comfort and Easy Insertion
Tampax£9.38391 rev
Trending
90-day click momentum
INNERSY Period Pants for Teenage Girls Cotton Leak Proof Menstrual Underwear Pack of 3 (8-10 Years Dots/Lake Green/Pink)
INNERSY£13.424.5★
ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)
ZVZK£13.394.1★
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
ZVZK£13.564.2★
Tampax Pearl Regular 3x22
Tampax£10.804.9★
Tampax Pearl Super 3x22
Tampax£10.704.9★
What buyers say about tampons super plus
What buyers praise and complain about, mined from review topics.What buyers love
“Great amount for the price”
“Easy to use”
“Quality thongs, these are comfortable and are really good for the time of the month”
“Do what they should”
“Comfortable”
“Best for absorbancy with a heavy flow”
“as obviously they are natural”
“Easy applicator”
“lasts for a while”
“Fit well”
What buyers complain about
“I expected the boxes to be bigger”
“dont offer much absorption”
“doesnt last that long. have to replace them often as they are small”
“I dont like the plastic-ness of them”
“Uncomfortable”
“Overpriced”
“Waste of time and money”
“and was forever leaking”
“This product is meant to be safe and reliable, and unfortunately, that was not the case”
“1 box of 18 not as stated”
Top return reasons
Common questions
- Is tampons super plus profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 28 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the tampons super plus niche?
- 7 brands and 187 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in tampons super plus?
- Top complaints mined from reviews: Size-Overall, Absorbency, Durability. The return rate is 0.1%.
- When does demand for tampons super plus peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 14.6× the quietest.
- What does it cost to enter the tampons super plus niche?
- Listings span £1.57–£17.66; the average listing price is £8.15 (sweet spot $15–$100). The average incumbent carries 1,637 reviews — the moat a new listing must climb.