How competitive is the Tampons Super Plus niche on Amazon United Kingdom?

7 brands and 187 sellers compete in Tampons Super Plus on Amazon United Kingdom. The top 5 Tampons Super Plus products take 48% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Tampons Super Plus?

Tampons Super Plus buyers on Amazon United Kingdom complain most about Size-Overall, Absorbency, Durability, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Tampons Super Plus niche?

Tampons Super Plus sells for £8.15 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.57–£17.66. The average incumbent carries 1,637 reviews — the moat a new listing must climb.

Tampons Super Plus

Tampons Super Plus shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Tampons Super Plus profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tampons Super Plus is a £1.1M/yr Amazon United Kingdom market (865K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Tampons Super Plus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.3% over the last 90 days and 16.1% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr200K

Search volume / yr+4.3%865K

Conversion rate16.1%

Avg price£8.15

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 187

Top-5 product click share48%

Open market2%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Top Tampons Super Plus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)

Price: £13.56
Rating: 4.2/5
Reviews: 3,582
Age: 4y ago

Tampax Pearl Regular 3x22

Price: £10.80
Rating: 4.9/5
Reviews: 18
Age: 9mo ago

ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)

Price: £13.39
Rating: 4.1/5
Reviews: 139
Age: 3y ago

Tampax Pearl Compak Super Tampons with Applicator x72 3in1 Leak Protection Comfort and Easy Insertion

Price: £9.38
Rating: 4.8/5
Reviews: 391
Age: 9mo ago

Lil-Lets Non-Applicator Regular Tampons 32 Count (Pack of 1) For Light to Medium Flow 2 Droplets Plant-Based SmartFit Non-App Tampon

Price: £2.64
Rating: 4.8/5
Reviews: 2,118
Age: 17y ago

Newest

by launch date

Tampax Pearl Super Plus Extra 3x18

Price: £10.94
Rating: 4.5/5
Reviews: 21
Age: 8mo ago

Tampax Pearl Regular 3x22

Price: £10.80
Rating: 4.9/5
Reviews: 18
Age: 9mo ago

TAMPAX Pearl Super Plus 3x22

Price: £10.80
Rating: 4.7/5
Reviews: 35
Age: 9mo ago

Tampax Pearl Super 3x22

Price: £10.70
Rating: 4.9/5
Reviews: 18
Age: 9mo ago

Tampax Pearl Compak Super Tampons with Applicator x72 3in1 Leak Protection Comfort and Easy Insertion

Price: £9.38
Rating: 4.8/5
Reviews: 391
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

187

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

Tampax44%
ZVZK28%
Lil-Lets20%
FLO5%
MG Living1%
INNERSY1%
Open — no brand owns it (1 brand, 1%)

Tampons Super Plus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume865KCVR16.1%Products28Brands7Top 5 Brands98%OOS Rate1.1%Rating4.6★Reviews1,637Avg BSR#26

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.6×

Top Tampons Super Plus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tampons331K/yr +5.7%12.1% conv.
tampax126K/yr +5.2%9.6% conv.
tampax pearl65K/yr +4.5%10.6% conv.
tampons with applicator41K/yr +14.7%7.6% conv.
lil lets tampons34K/yr +4.7%29.6% conv.
tampon27K/yr -9.4%9.3% conv.
lil lets32K/yr -11.2%6.8% conv.
tampax super plus22K/yr -2.5%8.5% conv.
tampax compak24K/yr -2.6%4.6% conv.
tampax pearl compak16K/yr -2.9%7.6% conv.

What reviews say buyers love and hate about Tampons Super Plus

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Value For Money31%

“Great amount for the price”

Ease Of Use12%

“Easy to use”

Quality-Overall8%

“Quality thongs, these are comfortable and are really good for the time of the month”

Advertised Vs Actual Product6%

“Do what they should”

Comfort-Overall5%

“Comfortable”

What buyers complain about

67% of reviews

Size-Overall11%

“I expected the boxes to be bigger”

Absorbency8%

“dont offer much absorption”

Durability8%

“doesnt last that long. have to replace them often as they are small”

Material Quality7%

“I dont like the plastic-ness of them”

Comfort-Overall7%

“Uncomfortable”

Tampons Super Plus return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

50%

2Advertised Vs Actual Product

11%

3Compatibility-Overall

4Strength

5Material Quality

Common Tampons Super Plus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tampons Super Plus 53/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 28 tracked products. 6 of 7 products launched in the last 360 days are still selling. Search demand moved +4.3% over the last 90 days.