Tampons Super Plus

Shoppers searched for this 865K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

865K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

16.1%

Market size, estimated

£1.1Ma year

Peak month

September14.6× the quietest month

Top search term

tampons331K searches a year

Listings sell for £8.15 on average, from £1.57 to £17.66. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At £8.15 that is £12K to £16K a year per listing.

Average price

£8.15under the $15 to $100 sweet spot

Price range

£1.57–£17.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

1,500–2,000

Revenue per listing a year

£12K–£16K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #26 within Intimate Hygiene. It carries 1,637 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#26in Intimate Hygiene

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,637per listing

Listings tracked

28

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

54 months