systane ultra eye drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£16.62avg listing price — sweet spot $15–$100
Market size
Good£802K£802K/yr · 219K searches
Price range
Good£8.65–£31.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,137.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, systane ultra eye drops is a £802K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
systane ultra eye drops market data
- Units sold / yr
- 50K–60K
- avg 6,000–8,000/product
- Revenue / yr
- £831K–£997K
- units × avg price
- Conversion rate
- 22.0%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- THEA PHARMA83%
- Systane13%
- Proficient Enterprises3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×
Top systane ultra eye drops search terms
- thealoz duo eye drops96K/yr
- systane eye drops24K/yr
- systane ultra eye drops24K/yr
- thealoz duo23K/yr
- thealoz duo eye drops for dry eyes15K/yr
- systane complete eye drops8K/yr
- systane9K/yr
- thealoz7K/yr
- systane complete3K/yr
- thealoz eye drops4K/yr
Top systane ultra eye drops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thealoz Duo Eye Drops | Preservative-Free | Rapid Relief for Dry Tired Sore Eyes | Contact Lens Friendly | 10ml (300 Drops)
THEA PHARMA£9.964.6★8,798 rev
Thealoz Duo Eye Drops | Preservative-Free | Rapid Relief for Dry Tired Sore Eyes | Contact Lens Friendly | 2 Pack |10ml (600 Drops)
THEA PHARMA£21.344.7★1,441 rev
30 Thealoz Duo Gel (Single Dose Units) Eye Drops - Longer-Lasting Relief for Dry Tired & Sore Eyes |Ideal for Overnight Relief |Gentle Preservative-Free Gel | 30 Single Dose Units
THEA PHARMA£11.324.6★1,326 rev
Systane Ultra Eye Drops Lubricant High Performance Two 4ml 0.14 fl oz. bottles
Systane£15.374.6★1,558 rev
Thealoz Duo Eye Drops | Preservative-Free | Rapid Relief for Dry Tired Sore Eyes | Contact Lens Friendly | 3 Pack |10ml (900 Drops)
THEA PHARMA£31.624.8★1,093 rev
Newest
by launch date
Sys-Tane Ultra Eye Drops 10ml
Proficient Enterprises£11.6934 rev
30 Thealoz Duo Gel (Single Dose Units) Eye Drops - Longer-Lasting Relief for Dry Tired & Sore Eyes |Ideal for Overnight Relief |Gentle Preservative-Free Gel | 30 Single Dose Units
THEA PHARMA£11.321,326 rev
Thealoz Duo Eye Drops | Preservative-Free | Rapid Relief for Dry Tired Sore Eyes | Contact Lens Friendly | 2 Pack |10ml (600 Drops)
THEA PHARMA£21.341,441 rev
Thealoz Duo Eye Drops | Preservative-Free | Rapid Relief for Dry Tired Sore Eyes | Contact Lens Friendly | 3 Pack |10ml (900 Drops)
THEA PHARMA£31.621,093 rev
Systane Ultra Eye Drops Lubricant High Performance Two 4ml 0.14 fl oz. bottles
Systane£15.371,558 rev
Trending
90-day click momentumThealoz Duo Eye Drops | Preservative-Free | Rapid Relief for Dry Tired Sore Eyes | Contact Lens Friendly | 3 Pack |10ml (900 Drops)
THEA PHARMA£31.624.8★
Systane Lubricating Eye Drops: Long-Lasting Relief for Dry Eyes - 10ml
Systane£8.654.5★
Sys-Tane Ultra Eye Drops 10ml
Proficient Enterprises£11.694.2★
Systane Ultra Eye Drops Lubricant High Performance Two 4ml 0.14 fl oz. bottles
Systane£15.374.6★
Thealoz Duo Eye Drops | Preservative-Free | Rapid Relief for Dry Tired Sore Eyes | Contact Lens Friendly | 2 Pack |10ml (600 Drops)
THEA PHARMA£21.344.7★
What buyers say about systane ultra eye drops
What buyers praise and complain about, mined from review topics.What buyers love
“Best Eye Drops”
“Relieves dry eyes”
“The drops are extremely good”
“Great value”
“Ease of use”
“Does the job”
“Works well as advertised”
“They are very comfortable”
“Very soothing effect”
“Effective”
What buyers complain about
“Just a little expensive”
“Didnt sort my dry eye problem”
“very hard to squeeze”
“A bit expensive for quality”
“The first drop is hard to squeeze out for my poor old fingers because the dispenser seems to have a strong valve”
“please see the pictures”
“Endless squeezing and nothing comes out”
“Unfortunately this product gave me a reaction in my eyes causing distorted vision for several hours together with discomfort”
“unfortunately the viles are so rigid they are too hard for me to put the drops in his eyes”
“Unfortunately this product gave me a reaction in my eyes causing distorted vision for several hours together with discomfort”
Top return reasons
Common questions
- Is systane ultra eye drops profitable to sell on Amazon United Kingdom?
- The niche generates £802K/yr across 8 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the systane ultra eye drops niche?
- 3 brands and 30 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in systane ultra eye drops?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Ease Of Use. The return rate is 0.0%.
- When does demand for systane ultra eye drops peak?
- Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 3.0× the quietest.
- What does it cost to enter the systane ultra eye drops niche?
- Listings span £8.65–£31.62; the average listing price is £16.62 (sweet spot $15–$100). The average incumbent carries 2,138 reviews — the moat a new listing must climb.