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Systane Ultra Eye Drops

Fail

The top 5 brands take 100% of clicks, so Systane Ultra Eye Drops is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£802K/yr219K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
90%top-5 click share · 3 brands · 30 sellers

Flapen Score

Systane Ultra Eye Drops against its category

The dotted line is the Health & Personal Care average. Past it, Systane Ultra Eye Drops is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Systane Ultra Eye Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Systane Ultra Eye Drops 219K times last year and spent an estimated £802K. All 3 brands take every click. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

22.0% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £802K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
22.0%
Market size, estimated
£802Ka year
Peak month
February3.0× the quietest month
Top search term
thealoz duo eye drops96K searches a year

02 · Price

A sale here is worth £16.62.

Listings sell for £16.62 on average, from £8.65 to £31.62. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £16.62 that is £100K to £133K a year per listing.

Average price
£16.62inside the $15 to $100 sweet spot
Price range
£8.65–£31.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£100K–£133K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Over-the-Counter Medication. It carries 2,138 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#16in Over-the-Counter Medication
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,138per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Systane Ultra Eye Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£120K£241K£361K£481K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • THEA PHARMA83%
  • Systane13%
  • Proficient Enterprises3%
  • Open — no brand owns it (0%)

Demand

Systane Ultra Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Systane Ultra Eye Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thealoz duo eye drops96K/yr
  • systane eye drops24K/yr
  • systane ultra eye drops24K/yr
  • thealoz duo23K/yr
  • thealoz duo eye drops for dry eyes15K/yr
  • systane complete eye drops8K/yr
  • systane9K/yr
  • thealoz7K/yr
  • systane complete3K/yr
  • thealoz eye drops4K/yr

Reviews and returns

What reviews say buyers love and hate about Systane Ultra Eye Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%

Just a little expensive

Slightly more expensive than others though

albeit pricey

Moist/Dry12%+0.68

Didnt sort my dry eye problem

I suffer with dry eyes

I do not feel that they are the best solution for dry eyes

Ease Of Use10%−0.02

very hard to squeeze

It bottle is difficult to use

difficult to get out

Quality-Overall4%+0.06

A bit expensive for quality

nowhere near as good as the Hycosan brand bottle

Not good enough for anything

Dispensing Mechanism4%−0.03

The first drop is hard to squeeze out for my poor old fingers because the dispenser seems to have a strong valve

Drop dispenser leaked

Difficult to dispense one drop at a time as well

Love

Eye-Hygiene30%+2.77

Best Eye Drops

It is very effective for dry eyes

Effective for dry eyes

Moist/Dry16%+0.68

Relieves dry eyes

are very hydrating

Keeps your eyes hydrated

Quality-Overall10%+0.06

The drops are extremely good

High quality eye drops

Excellent Product

Value For Money7%

Great value

Worth the money

Good price

Ease Of Use7%−0.02

Ease of use

Easy to carry

The little pipettes are easy to use

Return

0.0% Return rate 50% Fixable by listing

Advertised Vs Actual Product50%██▁▁▁▁

please see the pictures

Not the same as advertised

Not the same as in the picture

Rusts/Corrodes25%▁▁▁▁▁█
Language Issues25%▁▁█▁▁▁

FAQ

Common Systane Ultra Eye Drops questions

Answered from the same tracked data.