Sylk Lubrification
FailThe top 5 brands take 97% of clicks, so Sylk Lubrification is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £350K/yr188K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 47 sellers
Flapen Score
Sylk Lubrification against its category
The dotted line is the Health & Personal Care average. Past it, Sylk Lubrification is stronger. Inside it, weaker.
Market
The Sylk Lubrification market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sylk Lubrification 188K times last year and spent an estimated £350K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
15.8% of searches ended in a purchase last week.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 15.8%
- Market size, estimated
- £350Ka year
- Top search term
- yes lubricant lube34K searches a year
02 · Price
A sale here is worth £11.77.
Listings sell for £11.77 on average, from £6.50 to £27.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £11.77 that is £15K to £18K a year per listing.
- Average price
- £11.77under the $15 to $100 sweet spot
- Price range
- £6.50–£27.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #10 within Sex & Sensuality. It carries 2,673 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 69%
- Out of stock, average day
- 2.4%
- Average rank
- #10in Sex & Sensuality
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,673per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Sylk Lubrification products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
YES WB Water-Based Personal Lubricant | Intensely Hydrating Water-Based Lube | Certified Organic | Made Without Hormones or Glycerine | pH Matched (100ml)
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 10y ago

SYLK Bliss Natural Water Lubricant Gel Intimate Moisturiser for Vagina Non-Sticky Toy and Condom Safe 100 ml
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago

YES WB Water-Based Personal Lubricant 150ml | Organic | pH-Matched
- Price
- £14.29
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 10y ago

YES VM Vaginal Moisturiser | Water-Based | Long-Lasting & Fast Acting for Vaginal Dryness | Certified Organic | Natural Gel Moisturiser | pH Matched (100ml)
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 1,825
- Age
- 10y ago

YES OB Organic Oil-Based Personal Lubricant & Massage Oil 80ml | Dual-Purpose Plant-Oil Intimate Lubricant | Certified Organic Hormone & Glycerine Free
- Price
- £12.08
- Rating
- 4.4/5
- Reviews
- 1,899
- Age
- 10y ago
Trending
90-day click momentum
YES OB Organic Oil-Based Personal Lubricant & Massage Oil 80ml | Dual-Purpose Plant-Oil Intimate Lubricant | Certified Organic Hormone & Glycerine Free
- Price
- £12.08
- Rating
- 4.4/5
- Reviews
- 1,899
- Age
- 10y ago

Slippery Stuff - 38931 Gel 32 oz. Bottle with Pump
- Price
- £27.36
- Rating
- 4.5/5
- Reviews
- 1,616
- Age
- 13y ago

YES WB Water-Based Personal Lubricant 150ml | Organic | pH-Matched
- Price
- £14.29
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 10y ago

SYLK Bliss Natural Water Lubricant Gel Intimate Moisturiser for Vagina Non-Sticky Toy and Condom Safe 100 ml
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago

Sliquid 59 ml Naturals H20 Water Based Lubricant
- Price
- £10.93
- Rating
- 4.1/5
- Reviews
- 759
- Age
- 10y ago
Newest
by launch date
SYLK Bliss Natural Water Lubricant Gel Intimate Moisturiser for Vagina Non-Sticky Toy and Condom Safe 100 ml
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago

Durex Natural Extra Sensitive Water-Based Lube 100 ml Intimate Gel Aloe Vera Non-Sticky Ph Friendly Condom and Toy Compatible Eases Vaginal Dryness
- Price
- £6.95
- Rating
- 4.5/5
- Reviews
- 3,393
- Age
- 6y ago

YES WB Applicators Organic Water Based Natural Personal Lubricant 6 x 5ml Moisturises The Intimate Area Natural Recyclable and Classified
- Price
- £10.98
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7y ago

Durex Lube Naturals Pure Intimate Pleasure Water-Based 100 ml (Pack of 1)
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 4,622
- Age
- 9y ago

Sliquid 59 ml Naturals H20 Water Based Lubricant
- Price
- £10.93
- Rating
- 4.1/5
- Reviews
- 759
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
47
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- YES71%
- SYLK11%
- Durex6%
- Slippery Stuff5%
- Sliquid3%
- YES WB2%
- Open — no brand owns it (1 brand, 2%)
Demand
Sylk Lubrification search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3× · 11 of 12 months tracked
Search terms
Top Sylk Lubrification search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yes lubricant lube34K/yr
- sylk vagainal moisturiser19K/yr
- yes wb water-based lubricant lube25K/yr
- sliquid11K/yr
- vaginal lubricant13K/yr
- sylk12K/yr
- yes lube11K/yr
- sliquid h20 water based6K/yr
- slippery stuff7K/yr
- yes wb5K/yr
Reviews and returns
What reviews say buyers love and hate about Sylk Lubrification
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
been suffering with occasional dryness which has been worrying me
if it wouldn't dry so easily
Not a moisturiser
Allergy
can be an irritant to sensitive skin
her skin became very itchy
Not worth buying
A bit pricey
i don't think its worth the price for such a small tube
does have a slight smell despite odourless advertising
Strange smell and texture
It smells stange and I found the texture stange and lumpy
This burnt a lot once applied
Burning sensation
Love
This product delivers excellent performance
Excellent product
Quality
Exactly what you see is what you get
Its exactly as described
Does what it says it does
This feels just like natural lubrication
Great consistency, as close to the real feel of natural lubrication as possible
most natural feeling lubricant
Really feels good
Silky Smooth
silky smooth
this stuff is amazing 🤩 so in a nutshell 16 years of singledom & celibacy
I also found it brilliant on a number of occasions when discarding the dildo and enjoying the real thing, unsheathed
see how your sex life changes
Return
0.2% Return rate 16% Fixable by listing
does have a slight smell despite odourless advertising
Strange smell and texture
It smells stange and I found the texture stange and lumpy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sylk Lubrification questions
Answered from the same tracked data.









