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Sylk Lubrification

Fail

The top 5 brands take 97% of clicks, so Sylk Lubrification is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£350K/yr188K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
70%top-5 click share · 7 brands · 47 sellers

Flapen Score

Sylk Lubrification against its category

The dotted line is the Health & Personal Care average. Past it, Sylk Lubrification is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sylk Lubrification market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sylk Lubrification 188K times last year and spent an estimated £350K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
15.8%
Market size, estimated
£350Ka year
Top search term
yes lubricant lube34K searches a year

02 · Price

A sale here is worth £11.77.

Listings sell for £11.77 on average, from £6.50 to £27.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £11.77 that is £15K to £18K a year per listing.

Average price
£11.77under the $15 to $100 sweet spot
Price range
£6.50–£27.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£15K–£18K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #10 within Sex & Sensuality. It carries 2,673 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
69%
Out of stock, average day
2.4%
Average rank
#10in Sex & Sensuality
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,673per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
91 months

Products

Top Sylk Lubrification products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£70K£105K£140K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

47

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • YES71%
  • SYLK11%
  • Durex6%
  • Slippery Stuff5%
  • Sliquid3%
  • YES WB2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Sylk Lubrification search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3× · 11 of 12 months tracked

Search terms

Top Sylk Lubrification search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yes lubricant lube34K/yr
  • sylk vagainal moisturiser19K/yr
  • yes wb water-based lubricant lube25K/yr
  • sliquid11K/yr
  • vaginal lubricant13K/yr
  • sylk12K/yr
  • yes lube11K/yr
  • sliquid h20 water based6K/yr
  • slippery stuff7K/yr
  • yes wb5K/yr

Reviews and returns

What reviews say buyers love and hate about Sylk Lubrification

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry19%−0.11

been suffering with occasional dryness which has been worrying me

if it wouldn't dry so easily

Not a moisturiser

Allergies8%−0.03

Allergy

can be an irritant to sensitive skin

her skin became very itchy

Value For Money7%−0.03

Not worth buying

A bit pricey

i don't think its worth the price for such a small tube

Smell7%−0.05

does have a slight smell despite odourless advertising

Strange smell and texture

It smells stange and I found the texture stange and lumpy

Burnt/Roasted/Overbaked5%−0.03

This burnt a lot once applied

Burning sensation

Love

Quality-Overall18%+1.03

This product delivers excellent performance

Excellent product

Quality

Advertised Vs Actual Product14%+0.88

Exactly what you see is what you get

Its exactly as described

Does what it says it does

Lubrication10%+0.34

This feels just like natural lubrication

Great consistency, as close to the real feel of natural lubrication as possible

most natural feeling lubricant

Soft Feel8%

Really feels good

Silky Smooth

silky smooth

Sexual Wellness6%+0.43

this stuff is amazing 🤩 so in a nutshell 16 years of singledom & celibacy

I also found it brilliant on a number of occasions when discarding the dildo and enjoying the real thing, unsheathed

see how your sex life changes

Return

0.2% Return rate 16% Fixable by listing

Advertised Vs Actual Product10%▇▂▄█▄▅
Functionality-Overall10%█▃▄▆▃▄
Leak-Proof7%▁██▁▄▁
Smell6%▇▃▁█▄▆

does have a slight smell despite odourless advertising

Strange smell and texture

It smells stange and I found the texture stange and lumpy

Ingredients-Overall6%▁█▁▂▄▄

FAQ

Common Sylk Lubrification questions

Answered from the same tracked data.