Swimmers Ear Drops

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +66.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months

35K

Growth, 90 days vs prior 90

+66.9%

Conversion, latest week

13.6%

Market size, estimated

£42Ka year

Peak month

August3.9× the quietest month

Top search term

swimmers ear drops19K searches a year

Listings sell for £8.79 on average, from £4.29 to £15.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.79 that is £2K to £4K a year per listing.

Average price

£8.79under the $15 to $100 sweet spot

Price range

£4.29–£15.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #14 within Ear Care. It carries 1,323 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#14in Ear Care

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,323per listing

Listings tracked

14

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months