Swim Ear

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +81.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

+81.0%

Conversion, latest week

15.6%

Market size, estimated

£54Ka year

Peak month

August5.9× the quietest month

Top search term

swim ear15K searches a year

Listings sell for £9.59 on average, from £5.19 to £16.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.59 that is £5K to £7K a year per listing.

Average price

£9.59under the $15 to $100 sweet spot

Price range

£5.19–£16.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

£5K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #26 within Ear Care. It carries 850 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

85%

Out of stock, average day

11.1%

Average rank

#26in Ear Care

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

850per listing

Listings tracked

13

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months