Survival Equipment

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-57.6%

Conversion, latest week

0.6%

Market size, estimated

£258Ka year

Peak month

March1.8× the quietest month

Top search term

survival equipment313K searches a year

Listings sell for £35.29 on average, from £3.95 to £398.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £35.29 that is £4K to £9K a year per listing.

Average price

£35.29inside the $15 to $100 sweet spot

Price range

£3.95–£398.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£4K–£9K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #61 within First Aid. It carries 5,832 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

94%

Out of stock, average day

13.7%

Average rank

#61in First Aid

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,832per listing

Listings tracked

32

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months