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Surgical Tape for Skin

Fail

Prices span $1.53–$13.38, mostly outside the sweet spot, so Surgical Tape for Skin is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£37K/yr47K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
66%top-5 click share · 10 brands · 28 sellers

Flapen Score

Surgical Tape for Skin against its category

The dotted line is the Health & Personal Care average. Past it, Surgical Tape for Skin is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surgical Tape for Skin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surgical Tape for Skin 47K times last year and spent an estimated £37K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
15.0%
Market size, estimated
£37Ka year
Peak month
February1.3× the quietest month
Top search term
transpore tape14K searches a year

02 · Price

A sale here is worth £5.24.

Listings sell for £5.24 on average, from £1.53 to £13.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.24 that is £1K to £3K a year per listing.

Average price
£5.24under the $15 to $100 sweet spot
Price range
£1.53–£13.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #210 within Medical Supplies & Equipment. It carries 1,090 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
88%
Out of stock, average day
9.3%
Average rank
#210in Medical Supplies & Equipment
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,090per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Surgical Tape for Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

28

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • NanaCare38%
  • Transpore30%
  • JFA Medical13%
  • 3M8%
  • Safe + Sound3%
  • MediSale2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Surgical Tape for Skin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Surgical Tape for Skin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • transpore tape14K/yr
  • medical tape for skin10K/yr
  • surgical tape for dressings10K/yr
  • transpore surgical tape6K/yr
  • 3m transpore surgical tape4K/yr
  • surgical tape for skin5K/yr

Reviews and returns

What reviews say buyers love and hate about Surgical Tape for Skin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness45%−0.29

Poor adhesive quality

Not sticky

Does not stick well

Quality-Overall11%+0.56

Absolute rubbish

Awful quality

Not good quality as I expected

Size-Overall5%

Dont buy its not fit for purpose

narrow

Very small

Durability3%

comes apart too often

this one is not meant for anything to last more than an hour

again, fell off almost immediately

Water Resistance2%−0.01

Ok. Ok. Doesn't like water though

just not sticky or waterproof

not 100% waterproof

Love

Adhesion/Stickiness21%−0.29

Sticks well

Good adhesion

sticks well

Value For Money20%+1.71

Good price

Good value for money

Excellent value for money

Quality-Overall16%+0.56

These particular rolls are perfectly good

Excellent product

Very good quality great sticking quality

Advertised Vs Actual Product15%+1.52

As advertised

As described

Does the job

Ease Of Use3%

Ease of use

easy to handle

Very handy

Return

0.2% Return rate 15% Fixable by listing

Adhesion/Stickiness49%▆██▇▅▇

Poor adhesive quality

Not sticky

Does not stick well

Size-Overall9%▃▄▂▃█▃

Dont buy its not fit for purpose

narrow

Very small

Quality-Overall6%█▄▄▇▂▅

Absolute rubbish

Awful quality

Not good quality as I expected

Water Resistance5%▄▃█▁█▃

Ok. Ok. Doesn't like water though

just not sticky or waterproof

not 100% waterproof

Thin4%▁█▄▂▆█

FAQ

Common Surgical Tape for Skin questions

Answered from the same tracked data.