Surf Ears
MaybeReturns run at only 0.8% of orders. But the top 5 products take 94% of clicks, so Surf Ears is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £38K/yr14K searches / yr
- 90-day growth
- +68.5%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 9 sellers
Flapen Score
Surf Ears against its category
The dotted line is the Health & Personal Care average. Past it, Surf Ears is stronger. Inside it, weaker.
Market
The Surf Ears market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Surf Ears 14K times last year and spent an estimated £38K. The top 5 brands take 97% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
8.2% of searches ended in a purchase last week.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- +68.5%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £38Ka year
- Top search term
- surf ears5K searches a year
02 · Price
A sale here is worth £32.46.
Listings sell for £32.46 on average, from £7.26 to £45.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £32.46 that is £3K to £8K a year per listing.
- Average price
- £32.46inside the $15 to $100 sweet spot
- Price range
- £7.26–£45.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #100 within Ear Care. It carries 388 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 8.6%
- Average rank
- #100in Ear Care
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 388per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Surf Ears products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SurfEars 4.0 | Let Sound in - Keep Water Out
- Price
- £45.64
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago

Creatures of Leisure Surf Ears Plugs 4.0 Black Sage
- Price
- £45.58
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 1y ago

SurfEars 4.0 | Let Sound in - Keep Water Out (Coral/Sky One Size)
- Price
- £45.53
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago

SEAR Plugs V2 Surfing Swimming Earplugs Adults - Ear-Plugs for Swim Surf | Reusable Ear Water Protection Buds Surfers Swimmers Ears | 4 Sizes + Case & Leash | Swimsafe Plug Sea Pool Shower and Lake
- Price
- £36.71
- Rating
- 4.1/5
- Reviews
- 78
- Age
- 2y ago

Swimming Ear Plugs for Adults - 4 Pairs Silicone Waterproof Swim Earplugs for Surfing Showering and Other Water Sports - Keep Water Out and Ear Protection.
- Price
- £7.26
- Rating
- 4.3/5
- Reviews
- 2,253
- Age
- 3y ago
Trending
90-day click momentum
Alpine WaterSafe Ear Plugs for Swimming Keep Water Out Hear Sound Secure Fit Soft Comfortable Reusable Swimmers Surfing Showering & Water Sports Incl. 2 Sizes 1 Pair
- Price
- £12.59
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 1mo ago

SurfEars 4.0 | Let Sound in - Keep Water Out (Coral/Sky One Size)
- Price
- £45.53
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago

Swimming Ear Plugs for Adults - 4 Pairs Silicone Waterproof Swim Earplugs for Surfing Showering and Other Water Sports - Keep Water Out and Ear Protection.
- Price
- £7.26
- Rating
- 4.3/5
- Reviews
- 2,253
- Age
- 3y ago

SurfEars 4.0 | Let Sound in - Keep Water Out
- Price
- £45.64
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago

Creatures of Leisure Surf Ears Plugs 4.0 Black Sage
- Price
- £45.58
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 1y ago
Newest
by launch date
Alpine WaterSafe Ear Plugs for Swimming Keep Water Out Hear Sound Secure Fit Soft Comfortable Reusable Swimmers Surfing Showering & Water Sports Incl. 2 Sizes 1 Pair
- Price
- £12.59
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 1mo ago

SurfEars 4.0 | Let Sound in - Keep Water Out
- Price
- £45.64
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago

SurfEars 4.0 | Let Sound in - Keep Water Out (Coral/Sky One Size)
- Price
- £45.53
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago

Creatures of Leisure Surf Ears Plugs 4.0 Black Sage
- Price
- £45.58
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 1y ago

SEAR Plugs V2 Surfing Swimming Earplugs Adults - Ear-Plugs for Swim Surf | Reusable Ear Water Protection Buds Surfers Swimmers Ears | 4 Sizes + Case & Leash | Swimsafe Plug Sea Pool Shower and Lake
- Price
- £36.71
- Rating
- 4.1/5
- Reviews
- 78
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
9
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- SurfEars68%
- Creatures of Leisure13%
- SEAR Plugs6%
- HIGAHY6%
- GUARD Protect & Surf3%
- Alpine3%
Search terms
Top Surf Ears search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surf ears5K/yr
- surf ear plugs3K/yr
- surf ears 4.0 ear plugs3K/yr
- surfears2K/yr
Reviews and returns
What reviews say buyers love and hate about Surf Ears
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
advised not to get ear wet which no water did get tru
Water entered ear canal > material everything & flimsy therefore poor fitting
water gets in
Dont work
Ear plugs dont work
don't work
also found them hard to push in
not easy to put in
- They only work properly if theyre fitted firmly and correctly
Too big
Far too big
They were wet
a bit wet
Love
Comfortable ear plugs FINALLY
It protect your ear
Handy ear plugs
Good secure fit
Good fit
+ Easy to fit
Quality product and fast delivery
had heard good reports about them
Good quality
Brilliant very comfortable
comfortable to use
Comfortable to wear
Good value
Great bargain
+ Excellent value for money
Return
0.8% Return rate 45% Fixable by listing
- They only work properly if theyre fitted firmly and correctly
Too big
Far too big
Dont work
Ear plugs dont work
don't work
advised not to get ear wet which no water did get tru
Water entered ear canal > material everything & flimsy therefore poor fitting
water gets in
Cheap rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surf Ears questions
Answered from the same tracked data.









