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Surf Ears

Maybe

Returns run at only 0.8% of orders. But the top 5 products take 94% of clicks, so Surf Ears is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£38K/yr14K searches / yr
90-day growth
+68.5%search demand this quarter
Competition
94%top-5 click share · 6 brands · 9 sellers

Flapen Score

Surf Ears against its category

The dotted line is the Health & Personal Care average. Past it, Surf Ears is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surf Ears market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surf Ears 14K times last year and spent an estimated £38K. The top 5 brands take 97% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+68.5%
Conversion, latest week
8.2%
Market size, estimated
£38Ka year
Top search term
surf ears5K searches a year

02 · Price

A sale here is worth £32.46.

Listings sell for £32.46 on average, from £7.26 to £45.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £32.46 that is £3K to £8K a year per listing.

Average price
£32.46inside the $15 to $100 sweet spot
Price range
£7.26–£45.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #100 within Ear Care. It carries 388 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#100in Ear Care
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
388per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Surf Ears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • SurfEars68%
  • Creatures of Leisure13%
  • SEAR Plugs6%
  • HIGAHY6%
  • GUARD Protect & Surf3%
  • Alpine3%

Search terms

Top Surf Ears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surf ears5K/yr
  • surf ear plugs3K/yr
  • surf ears 4.0 ear plugs3K/yr
  • surfears2K/yr

Reviews and returns

What reviews say buyers love and hate about Surf Ears

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance23%−0.12

advised not to get ear wet which no water did get tru

Water entered ear canal > material everything & flimsy therefore poor fitting

water gets in

Functionality-Overall19%−0.26

Dont work

Ear plugs dont work

don't work

Ease Of Use12%−0.11

also found them hard to push in

not easy to put in

Size-Overall11%+0.38

- They only work properly if theyre fitted firmly and correctly

Too big

Far too big

Moist/Dry8%−0.07

They were wet

a bit wet

Love

Ear Hygiene20%+0.62

Comfortable ear plugs FINALLY

It protect your ear

Handy ear plugs

Size-Overall15%+0.38

Good secure fit

Good fit

+ Easy to fit

Quality-Overall14%+0.93

Quality product and fast delivery

had heard good reports about them

Good quality

Comfort-Overall11%+0.99

Brilliant very comfortable

comfortable to use

Comfortable to wear

Value For Money10%+0.53

Good value

Great bargain

+ Excellent value for money

Return

0.8% Return rate 45% Fixable by listing

Size-Overall40%▅▄▇▁█▆

- They only work properly if theyre fitted firmly and correctly

Too big

Far too big

Functionality-Overall13%▆█▃▇▃▃

Dont work

Ear plugs dont work

don't work

Water Resistance13%▅▅▄█▁▆

advised not to get ear wet which no water did get tru

Water entered ear canal > material everything & flimsy therefore poor fitting

water gets in

Strength5%█▁▃▁▅▁
Quality-Overall4%▁▁▁▁▁█

Cheap rubbish

FAQ

Common Surf Ears questions

Answered from the same tracked data.