suppositories
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible31.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£503K£503K/yr · 278K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,730.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.72avg listing price — sweet spot $15–$100
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.34–£8.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, suppositories is a £503K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 35/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
suppositories market data
- Units sold / yr
- 60K–80K
- avg 12,500–15,000/product
- Revenue / yr
- £343K–£458K
- units × avg price
- Conversion rate
- 31.6%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Anusol66%
- Germoloids32%
- Generic2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top suppositories search terms
- anusol suppositories129K/yr
- germoloids suppository45K/yr
- hemorrhoid suppositories19K/yr
- suppositories for hemorrhoids16K/yr
- anusol hc suppositories13K/yr
- haemorrhoids & pile suppositories11K/yr
- piles suppositories6K/yr
- hemorrhoids suppositories6K/yr
- anusol plus hc suppositories4K/yr
- pile suppositories5K/yr
Top suppositories products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)
Germoloids£5.334.6★9,954 rev
Anusol Suppositories For Haemorrhoids & Related Conditions Proven Formula Shrinks Piles Relieves Discomfort & Soothes Itching 24-Pack
Anusol£5.654.6★4,677 rev
Anusol Soothing Relief Suppositories
Anusol£5.164.6★7,619 rev
Anusol Suppositories Treatment for Haemorrhoids Shrinks Piles Relieves Discomfort and Soothes Itching 12 Suppositories
Anusol£4.344.6★1,364 rev
Plus HC Hemorrhoid Relief Suppositories 12 Suppositories
Generic£8.134.6★40 rev
Newest
by launch datePlus HC Hemorrhoid Relief Suppositories 12 Suppositories
Generic£8.1340 rev
Anusol Soothing Relief Suppositories
Anusol£5.167,619 rev
Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)
Germoloids£5.339,954 rev
Anusol Suppositories Treatment for Haemorrhoids Shrinks Piles Relieves Discomfort and Soothes Itching 12 Suppositories
Anusol£4.341,364 rev
Anusol Suppositories For Haemorrhoids & Related Conditions Proven Formula Shrinks Piles Relieves Discomfort & Soothes Itching 24-Pack
Anusol£5.654,677 rev
Trending
90-day click momentumAnusol Suppositories Treatment for Haemorrhoids Shrinks Piles Relieves Discomfort and Soothes Itching 12 Suppositories
Anusol£4.344.6★
Anusol Suppositories For Haemorrhoids & Related Conditions Proven Formula Shrinks Piles Relieves Discomfort & Soothes Itching 24-Pack
Anusol£5.654.6★
Anusol Soothing Relief Suppositories
Anusol£5.164.6★
Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)
Germoloids£5.334.6★
Plus HC Hemorrhoid Relief Suppositories 12 Suppositories
Generic£8.134.6★
What buyers say about suppositories
What buyers praise and complain about, mined from review topics.What buyers love
“Better than other makes I've used”
“As advertised”
“Easy to use”
“It works”
“Comfortable”
“cheaper than most”
“Soothes that itch that you don't want to scratch”
“highly recommended and good value for the money also very quick working with no side effects”
“Soothing and it helps”
“Great application,easy to use 24 hour relief”
What buyers complain about
“Doesn't contain Hydrocortisone as advertised on the package”
“Slip in easily”
“They only caused me pain”
“Falling apart”
“Anusol shrinks the damage very well”
“It effective therefore not value for money”
“itching from internal hemorrhoids”
“awkward to administer”
“They do look quite large”
“Theyre not the most comfortable thing to use at first”
Common questions
- Is suppositories profitable to sell on Amazon United Kingdom?
- The niche generates £503K/yr across 5 tracked products. 90-day search growth is -30.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the suppositories niche?
- 3 brands and 42 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in suppositories?
- Top complaints mined from reviews: Advertised Vs Actual Product, Grip, Pain Relief-Overall. The return rate is 0.0%.
- When does demand for suppositories peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the suppositories niche?
- Listings span £4.34–£8.13; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 4,731 reviews — the moat a new listing must climb.