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Suppositories

Fail

The top 5 products take 100% of clicks, so Suppositories is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£503K/yr278K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 42 sellers

Flapen Score

Suppositories against its category

The dotted line is the Health & Personal Care average. Past it, Suppositories is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suppositories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suppositories 278K times last year and spent an estimated £503K. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

31.6% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £503K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
31.6%
Market size, estimated
£503Ka year
Peak month
February1.6× the quietest month
Top search term
anusol suppositories129K searches a year

02 · Price

A sale here is worth £5.72.

Listings sell for £5.72 on average, from £4.34 to £8.13. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 12,500 to 15,000 of them. At £5.72 that is £72K to £86K a year per listing.

Average price
£5.72under the $15 to $100 sweet spot
Price range
£4.34–£8.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
12,500–15,000
Revenue per listing a year
£72K–£86K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Over-the-Counter Medication. It carries 4,731 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#12in Over-the-Counter Medication
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,731per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Suppositories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£50K£101K£151K£201K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Anusol66%
  • Germoloids32%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Suppositories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Suppositories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anusol suppositories129K/yr
  • germoloids suppository45K/yr
  • hemorrhoid suppositories19K/yr
  • suppositories for hemorrhoids16K/yr
  • anusol hc suppositories13K/yr
  • haemorrhoids & pile suppositories11K/yr
  • piles suppositories6K/yr
  • hemorrhoids suppositories6K/yr
  • anusol plus hc suppositories4K/yr
  • pile suppositories5K/yr

Reviews and returns

What reviews say buyers love and hate about Suppositories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product10%+0.66

Doesn't contain Hydrocortisone as advertised on the package

Grip10%+0.17

Slip in easily

Pain Relief-Overall10%−0.07

They only caused me pain

Durability10%−0.08

Falling apart

Shrinkage Resistance10%

Anusol shrinks the damage very well

Love

Quality-Overall25%+1.84

Better than other makes I've used

Excellent product

Very satisfactory product

Advertised Vs Actual Product22%+0.66

As advertised

as described

Does the job

Ease Of Use11%−0.03

Easy to use

Insertion was easy enough

Good and useful

Efficiency9%−0.03

It works

These worked better than anything else I tried

They work

Comfort-Overall7%+0.68

Comfortable

Does the job to make you comfy

They do the job and ease discomfort

FAQ

Common Suppositories questions

Answered from the same tracked data.