Supplements
a small market ($71K/yr) — Supplements doesn't clear our bar today.
Flapen Score
Is Supplements profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Supplements is a £71K/yr Amazon United Kingdom market (256K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Supplements: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.7% over the last 90 days and 2.7% of searches end in a purchase.
£71K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 40 products
Top Supplements products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 35,795
- Age
- 3y ago
Iron Tablets High Strength - Energy Tablets with Vitamin C B12 & Folic Acid - 120 Vegan Iron Supplements for Women and Men - 14mg - Enhanced Energy Support & Increased Absorption - UK Made
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 8,989
- Age
- 4y ago
Zipvit Omega 3 Fish Oil 2000mg EPA 660mg DHA 440mg Wild-Caught Cold Water Fish Supports Heart Brain & Vision 120 Softgels 2 Months Supply
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 20,714
- Age
- 6y ago
Turmeric Tablets 2000mg with Black Pepper & Ginger - 120 High Strength Curcumin Supplements - Easy Swallow Tablets (Not Turmeric Capsules or Powder) - Vegan - UK Made
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 16,054
- Age
- 6y ago
Vitamin D3 4000 iu & Vitamin K2 MK7 100g - 1 Year Supply 365 Easy-Swallow Vitamin D3 K2 Tablets 1-A-Day High Strength Vegetarian D3 and K2 Vitamin Supplements UK Made Vitamin D Tablets
- Price
- £7.95
- Rating
- 4.6/5
- Reviews
- 17,521
- Age
- 2y ago
Trending
90-day click momentum
Testosterone Supplements for Men - 180 Vegan Tablets - 3 Months Supply
- Price
- £18.60
- Rating
- 4.4/5
- Reviews
- 13,165
- Age
- 3y ago
Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 5mo ago
Seven Seas JointCare Essential With Omega-3 Glucosamine Chondroitin Vitamins C and D Manganese and Zinc Food Supplements 30-Day Pack
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 847
- Age
- 2y ago
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 5,215
- Age
- 1y ago
Omega 3 Fish Oil 2000mg - 660mg EPA & 440mg DHA - 240 Softgels
- Price
- £15.24
- Rating
- 4.6/5
- Reviews
- 22,127
- Age
- 6y ago
Newest
by launch dateApple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 5mo ago
Beetroot Capsules 5100mg - High Strength Beetroot Supplement 180 Vegan Capsules - Nitric Oxide - Enriched with Black Pepper Made in The UK By New Leaf
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 1,895
- Age
- 1y ago
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 5,215
- Age
- 1y ago
Shilajit Seamoss and Lions Mane Capsules 11500mg 3-in-1 Brain & Focus Supplement with Ashwagandha & Black Pepper High Strength Lions Mane Shilajit Blend for Energy & Immunity 120 Vegan Capsules
- Price
- £10.44
- Rating
- 4.4/5
- Reviews
- 531
- Age
- 1y ago
Seven Seas JointCare Essential With Omega-3 Glucosamine Chondroitin Vitamins C and D Manganese and Zinc Food Supplements 30-Day Pack
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 847
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
159
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
41%
Top 20: 81%
Open market
20%
- Nutrition Geeks48%
- WeightWorld8%
- Zipvit7%
- NEW LEAF PRODUCTS7%
- HealthEssent6%
- Free Soul5%
Supplements demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.6×
Top Supplements search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- supplements164K/yr
- vitamins for tiredness and fatigue24K/yr
- supplement16K/yr
- heights vitamins12K/yr
- vit11K/yr
- energy vitamins7K/yr
- single vitamins10K/yr
- energy supplements for women4K/yr
- vitamins for energy and tiredness3K/yr
- suppliments2K/yr
What reviews say buyers love and hate about Supplements
What buyers mention most, as a share of all reviews.
What buyers love
66% of reviews“the capsules feel high quality”
“Amazing value”
“HELPS WITH SLEEP”
“Easy to Swallow”
“As Advertised”
What buyers complain about
47% of reviews“The aftertaste is awful”
“Did not work”
“the misleading dosage”
“Bad side effects”
“They are huge”
Supplements return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Supplements questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
