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Superfloss

Fail

Prices span $3.16–$13.16, mostly outside the sweet spot, so Superfloss is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£241K/yr136K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
79%top-5 click share · 6 brands · 77 sellers

Flapen Score

Superfloss against its category

The dotted line is the Health & Personal Care average. Past it, Superfloss is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superfloss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Superfloss 136K times last year and spent an estimated £241K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 24.8% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
24.8%
Market size, estimated
£241Ka year
Peak month
November1.3× the quietest month
Top search term
superfloss32K searches a year

02 · Price

A sale here is worth £7.14.

Listings sell for £7.14 on average, from £3.16 to £13.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.14 that is £11K to £14K a year per listing.

Average price
£7.14under the $15 to $100 sweet spot
Price range
£3.16–£13.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£14K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Dental Care. It carries 7,941 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Dental Care
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,941per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Superfloss products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£72K£96K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

77

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • Oral-B66%
  • KRISP12%
  • RAZOKO10%
  • High Vibrant5%
  • YANDY4%
  • Platypus4%

Demand

Superfloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Superfloss search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • superfloss32K/yr
  • super floss28K/yr
  • oral b superfloss22K/yr
  • braces floss9K/yr
  • floss for braces9K/yr
  • superfloss dental floss oral b12K/yr
  • super floss oral b10K/yr
  • oral b super floss6K/yr
  • super floss oral b for bridges3K/yr
  • superfloss dental floss for bridges3K/yr

Reviews and returns

What reviews say buyers love and hate about Superfloss

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Oral Hygiene”
18%of negative reviews mention “Advertised Vs Actual Product”
0.2%of orders come back
“False advertisement”
A buyer, on “Advertised Vs Actual Product”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Superfloss questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data