Superfloss
FailPrices span $3.16–$13.16, mostly outside the sweet spot, so Superfloss is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £241K/yr136K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 77 sellers
Flapen Score
Superfloss against its category
The dotted line is the Health & Personal Care average. Past it, Superfloss is stronger. Inside it, weaker.
Market
The Superfloss market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Superfloss 136K times last year and spent an estimated £241K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
24.8% of searches ended in a purchase last week.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 24.8%
- Market size, estimated
- £241Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- superfloss32K searches a year
02 · Price
A sale here is worth £7.14.
Listings sell for £7.14 on average, from £3.16 to £13.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.14 that is £11K to £14K a year per listing.
- Average price
- £7.14under the $15 to $100 sweet spot
- Price range
- £3.16–£13.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Dental Care. It carries 7,941 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Dental Care
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,941per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Superfloss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Super Floss 50 Pre-Cut Strands Mint - Pack of 3
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 3,497
- Age
- 7y ago

3 x Super Waxed Dental Floss 50 Strands Braces Bridge Wide Space Oral Teeth
- Price
- £7.90
- Rating
- 4.3/5
- Reviews
- 529
- Age
- 5y ago

Oral-B Superfloss Threader - Removes Plaque & Tartar - Stiffened End or Spongy Dental Floss for Tight and Wide Spaces - for Cleaning Braces and Appliances - 50 Pre-Cut Strands
- Price
- £3.16
- Rating
- 4.3/5
- Reviews
- 644
- Age
- 1y ago

Super Floss for Braces 60 Pre-Cut Strands Built-in Threader Pack of 2
- Price
- £7.13
- Rating
- 4.2/5
- Reviews
- 1,249
- Age
- 3y ago

Oral-B 50 Pieces Pre-Cut Super Floss - Pack of 3
- Price
- £7.27
- Rating
- 4.5/5
- Reviews
- 35,753
- Age
- 13y ago
Trending
90-day click momentum
YANDY Braces Floss Picks Orthodontic Dental Floss Sticks Twin-Line Flosser for Braces Unflavored 50 Count Special Design for Orthodontic Patients Oral Cleaning
- Price
- £4.31
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 11mo ago

Oral-B 50 Pieces Pre-Cut Super Floss - Pack of 3
- Price
- £7.27
- Rating
- 4.5/5
- Reviews
- 35,753
- Age
- 13y ago

Oral-B Super Floss 50 Pieces Pre-Cut 100 g 013-6440*6 Pack of 6
- Price
- £13.16
- Rating
- 4.5/5
- Reviews
- 3,687
- Age
- 9y ago

Super Floss 50 Pre-Cut Strands Mint - Pack of 3
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 3,497
- Age
- 7y ago

Platypus Orthodontic Flosser Bag 30 Count
- Price
- £11.21
- Rating
- 4.6/5
- Reviews
- 26,795
- Age
- 12y ago
Newest
by launch date
YANDY Braces Floss Picks Orthodontic Dental Floss Sticks Twin-Line Flosser for Braces Unflavored 50 Count Special Design for Orthodontic Patients Oral Cleaning
- Price
- £4.31
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 11mo ago

Oral-B Superfloss Threader - Removes Plaque & Tartar - Stiffened End or Spongy Dental Floss for Tight and Wide Spaces - for Cleaning Braces and Appliances - 50 Pre-Cut Strands
- Price
- £3.16
- Rating
- 4.3/5
- Reviews
- 644
- Age
- 1y ago

Superfloss Dental Super Floss Threader 50 Pre-Cut Strands Pack of 2 Ideal Oral Floss for Braces Bridges and Wide Spaces 100 Strands in Total Mint
- Price
- £6.36
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 2y ago

Super Floss for Braces 60 Pre-Cut Strands Built-in Threader Pack of 2
- Price
- £7.13
- Rating
- 4.2/5
- Reviews
- 1,249
- Age
- 3y ago

3 x Super Waxed Dental Floss 50 Strands Braces Bridge Wide Space Oral Teeth
- Price
- £7.90
- Rating
- 4.3/5
- Reviews
- 529
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
77
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Oral-B66%
- KRISP12%
- RAZOKO10%
- High Vibrant5%
- YANDY4%
- Platypus4%
Demand
Superfloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Superfloss search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- superfloss32K/yr
- super floss28K/yr
- oral b superfloss22K/yr
- braces floss9K/yr
- floss for braces9K/yr
- superfloss dental floss oral b12K/yr
- super floss oral b10K/yr
- oral b super floss6K/yr
- super floss oral b for bridges3K/yr
- superfloss dental floss for bridges3K/yr
Reviews and returns
What reviews say buyers love and hate about Superfloss
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
False advertisement
False advertising
misleading
A bit too small
These are shorter
The ends are very short
Disappointed quality
Reduced Quality
Not as good as it was
Not good enough from Oral B
Oral B have downgraded the product
Poor quality from oral-b
Was flimsy and breaks
Not strong
fiddly
Love
good dental product
Good for your teeth
They are very effective in keeping teeth and gums clean and healthy
Good Value for Money
Great value
Good price
Excellent Quality
Great product
A good brand
Easy to use
The pre-cut strands with built-in threaders make it very easy to use
Very simple to use, very effective and will have you thanking yourself that you went ahead with the purchase sooner, rather than later
Better than I thought
do the job
Product good as expected
Return
0.2% Return rate 65% Fixable by listing
False advertisement
False advertising
misleading
dont work
Bad product, the line its too loose doesnt do the job
now it doesnt work anymore
A bit too small
These are shorter
The ends are very short
Disappointed quality
Reduced Quality
Not as good as it was
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Superfloss questions
Answered from the same tracked data.









