superfloss
Skip itPrices mostly outside the sweet spot ($3.16–$13.16) — this niche doesn't clear our bar today.
Conversion
Incredible24.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£241K£241K/yr · 136K searches
Review moat
Bad7,941avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.14avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£3.16–£13.16cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, superfloss is a £241K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
superfloss market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £214K–£286K
- units × avg price
- Conversion rate
- 24.8%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
77
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Oral-B66%
- KRISP12%
- RAZOKO10%
- High Vibrant5%
- YANDY4%
- Platypus4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top superfloss search terms
- superfloss32K/yr
- super floss28K/yr
- oral b superfloss22K/yr
- braces floss9K/yr
- floss for braces9K/yr
- superfloss dental floss oral b12K/yr
- super floss oral b10K/yr
- oral b super floss6K/yr
- super floss oral b for bridges3K/yr
- superfloss dental floss for bridges3K/yr
Top superfloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Super Floss 50 Pre-Cut Strands Mint - Pack of 3
Oral-B£7.174.4★3,497 rev
3 x Super Waxed Dental Floss 50 Strands Braces Bridge Wide Space Oral Teeth
KRISP£7.904.3★529 rev
Oral-B Superfloss Threader - Removes Plaque & Tartar - Stiffened End or Spongy Dental Floss for Tight and Wide Spaces - for Cleaning Braces and Appliances - 50 Pre-Cut Strands
Oral-B£3.164.3★644 rev
Super Floss for Braces 60 Pre-Cut Strands Built-in Threader Pack of 2
RAZOKO£7.134.2★1,249 rev
Oral-B 50 Pieces Pre-Cut Super Floss - Pack of 3
Oral-B£7.274.5★35,753 rev
Newest
by launch date
YANDY Braces Floss Picks Orthodontic Dental Floss Sticks Twin-Line Flosser for Braces Unflavored 50 Count Special Design for Orthodontic Patients Oral Cleaning
YANDY£4.3142 rev
Oral-B Superfloss Threader - Removes Plaque & Tartar - Stiffened End or Spongy Dental Floss for Tight and Wide Spaces - for Cleaning Braces and Appliances - 50 Pre-Cut Strands
Oral-B£3.16644 rev
Superfloss Dental Super Floss Threader 50 Pre-Cut Strands Pack of 2 Ideal Oral Floss for Braces Bridges and Wide Spaces 100 Strands in Total Mint
High Vibrant£6.36264 rev
Super Floss for Braces 60 Pre-Cut Strands Built-in Threader Pack of 2
RAZOKO£7.131,249 rev
3 x Super Waxed Dental Floss 50 Strands Braces Bridge Wide Space Oral Teeth
KRISP£7.90529 rev
Trending
90-day click momentumYANDY Braces Floss Picks Orthodontic Dental Floss Sticks Twin-Line Flosser for Braces Unflavored 50 Count Special Design for Orthodontic Patients Oral Cleaning
YANDY£4.314.5★
Oral-B 50 Pieces Pre-Cut Super Floss - Pack of 3
Oral-B£7.274.5★
Oral-B Super Floss 50 Pieces Pre-Cut 100 g 013-6440*6 Pack of 6
Oral-B£13.164.5★
Super Floss 50 Pre-Cut Strands Mint - Pack of 3
Oral-B£7.174.4★
Platypus Orthodontic Flosser Bag 30 Count
Platypus£11.214.6★
What buyers say about superfloss
What buyers praise and complain about, mined from review topics.What buyers love
“good dental product”
“Good Value for Money”
“Excellent Quality”
“Easy to use”
“Better than I thought”
“Clean bridge”
“good for our teeth”
“Really works”
“Strong”
“Neat box for dispensing this tape”
What buyers complain about
“False advertisement”
“A bit too small”
“Disappointed quality”
“Not good enough from Oral B”
“Was flimsy and breaks”
“dont work”
“still a little expensive for what they are”
“Very thick strands that could not get between”
“awkward to use”
“Hardened piece on the end often jammed”
Top return reasons
Common questions
- Is superfloss profitable to sell on Amazon United Kingdom?
- The niche generates £241K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the superfloss niche?
- 6 brands and 77 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in superfloss?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Quality-Overall. The return rate is 0.2%.
- When does demand for superfloss peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the superfloss niche?
- Listings span £3.16–£13.16; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 7,941 reviews — the moat a new listing must climb.