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Superfloss

Fail

Prices span $3.16–$13.16, mostly outside the sweet spot, so Superfloss is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£241K/yr136K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
79%top-5 click share · 6 brands · 77 sellers

Flapen Score

Superfloss against its category

The dotted line is the Health & Personal Care average. Past it, Superfloss is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superfloss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Superfloss 136K times last year and spent an estimated £241K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

24.8% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
24.8%
Market size, estimated
£241Ka year
Peak month
November1.3× the quietest month
Top search term
superfloss32K searches a year

02 · Price

A sale here is worth £7.14.

Listings sell for £7.14 on average, from £3.16 to £13.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.14 that is £11K to £14K a year per listing.

Average price
£7.14under the $15 to $100 sweet spot
Price range
£3.16–£13.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£14K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Dental Care. It carries 7,941 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Dental Care
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,941per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Superfloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£72K£96K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

77

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Oral-B66%
  • KRISP12%
  • RAZOKO10%
  • High Vibrant5%
  • YANDY4%
  • Platypus4%

Demand

Superfloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Superfloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superfloss32K/yr
  • super floss28K/yr
  • oral b superfloss22K/yr
  • braces floss9K/yr
  • floss for braces9K/yr
  • superfloss dental floss oral b12K/yr
  • super floss oral b10K/yr
  • oral b super floss6K/yr
  • super floss oral b for bridges3K/yr
  • superfloss dental floss for bridges3K/yr

Reviews and returns

What reviews say buyers love and hate about Superfloss

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product18%−0.09

False advertisement

False advertising

misleading

Size-Overall16%−0.12

A bit too small

These are shorter

The ends are very short

Quality-Overall13%+0.12

Disappointed quality

Reduced Quality

Not as good as it was

Oral Hygiene11%+1.99

Not good enough from Oral B

Oral B have downgraded the product

Poor quality from oral-b

Strength7%−0.04

Was flimsy and breaks

Not strong

fiddly

Love

Oral Hygiene31%+1.99

good dental product

Good for your teeth

They are very effective in keeping teeth and gums clean and healthy

Value For Money22%+1.93

Good Value for Money

Great value

Good price

Quality-Overall12%+0.12

Excellent Quality

Great product

A good brand

Ease Of Use8%+0.29

Easy to use

The pre-cut strands with built-in threaders make it very easy to use

Very simple to use, very effective and will have you thanking yourself that you went ahead with the purchase sooner, rather than later

Advertised Vs Actual Product7%−0.09

Better than I thought

do the job

Product good as expected

Return

0.2% Return rate 65% Fixable by listing

Advertised Vs Actual Product53%█▇▇▆▇▄

False advertisement

False advertising

misleading

Functionality-Overall9%▁█▃▁█▂

dont work

Bad product, the line its too loose doesnt do the job

now it doesnt work anymore

Size-Overall7%█▅▆█▁▆

A bit too small

These are shorter

The ends are very short

Thin6%▅▁▁█▁▁
Quality-Overall5%▁▄▁▄▁█

Disappointed quality

Reduced Quality

Not as good as it was

FAQ

Common Superfloss questions

Answered from the same tracked data.