How competitive is the Superfloss niche on Amazon United Kingdom?

6 brands and 77 sellers compete in Superfloss on Amazon United Kingdom. The top 5 Superfloss products take 79% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Superfloss?

Superfloss buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Superfloss niche?

Superfloss sells for £7.14 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.16–£13.16. The average incumbent carries 7,941 reviews — the moat a new listing must climb.

Superfloss

prices mostly outside the sweet spot ($3.16–$13.16) — Superfloss doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Superfloss profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Superfloss is a £241K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.

Superfloss: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.4% over the last 90 days and 24.8% of searches end in a purchase.

£241K

revenue / yr

Units sold / yr40K

Search volume / yr-7.4%136K

Conversion rate24.8%

Avg price£7.14

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers6 · 77

Top-5 product click share79%

Open market4%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Top Superfloss products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Super Floss 50 Pre-Cut Strands Mint - Pack of 3

Price: £7.17
Rating: 4.4/5
Reviews: 3,497
Age: 7y ago

3 x Super Waxed Dental Floss 50 Strands Braces Bridge Wide Space Oral Teeth

Price: £7.90
Rating: 4.3/5
Reviews: 529
Age: 5y ago

Oral-B Superfloss Threader - Removes Plaque & Tartar - Stiffened End or Spongy Dental Floss for Tight and Wide Spaces - for Cleaning Braces and Appliances - 50 Pre-Cut Strands

Price: £3.16
Rating: 4.3/5
Reviews: 644
Age: 1y ago

Super Floss for Braces 60 Pre-Cut Strands Built-in Threader Pack of 2

Price: £7.13
Rating: 4.2/5
Reviews: 1,249
Age: 3y ago

Oral-B 50 Pieces Pre-Cut Super Floss - Pack of 3

Price: £7.27
Rating: 4.5/5
Reviews: 35,753
Age: 13y ago

Newest

by launch date

YANDY Braces Floss Picks Orthodontic Dental Floss Sticks Twin-Line Flosser for Braces Unflavored 50 Count Special Design for Orthodontic Patients Oral Cleaning

Price: £4.31
Rating: 4.5/5
Reviews: 42
Age: 11mo ago

Oral-B Superfloss Threader - Removes Plaque & Tartar - Stiffened End or Spongy Dental Floss for Tight and Wide Spaces - for Cleaning Braces and Appliances - 50 Pre-Cut Strands

Price: £3.16
Rating: 4.3/5
Reviews: 644
Age: 1y ago

Superfloss Dental Super Floss Threader 50 Pre-Cut Strands Pack of 2 Ideal Oral Floss for Braces Bridges and Wide Spaces 100 Strands in Total Mint

Price: £6.36
Rating: 4.4/5
Reviews: 264
Age: 2y ago

Super Floss for Braces 60 Pre-Cut Strands Built-in Threader Pack of 2

Price: £7.13
Rating: 4.2/5
Reviews: 1,249
Age: 3y ago

3 x Super Waxed Dental Floss 50 Strands Braces Bridge Wide Space Oral Teeth

Price: £7.90
Rating: 4.3/5
Reviews: 529
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Oral-B66%
KRISP12%
RAZOKO10%
High Vibrant5%
YANDY4%
Platypus4%

Superfloss demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR24.8%Products10Brands6Top 5 Brands96%OOS Rate0.0%Rating4.4★Reviews7,941Avg BSR#42

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Superfloss search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

superfloss32K/yr -10.9%23.0% conv.
super floss28K/yr -1.6%21.2% conv.
oral b superfloss22K/yr -15.6%23.3% conv.
braces floss9K/yr +49.0%5.3% conv.
floss for braces9K/yr +5.4%7.2% conv.
superfloss dental floss oral b12K/yr -16.2%25.8% conv.
super floss oral b10K/yr -17.3%23.8% conv.
oral b super floss6K/yr -19.1%24.2% conv.
super floss oral b for bridges3K/yr -12.9%24.5% conv.
superfloss dental floss for bridges3K/yr -3.7%22.6% conv.

What reviews say buyers love and hate about Superfloss

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Oral Hygiene31%

“good dental product”

Value For Money22%

“Good Value for Money”

Quality-Overall12%

“Excellent Quality”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product7%

“Better than I thought”

What buyers complain about

85% of reviews

Advertised Vs Actual Product18%

“False advertisement”

Size-Overall16%

“A bit too small”

Quality-Overall13%

“Disappointed quality”

Oral Hygiene11%

“Not good enough from Oral B”

Strength7%

“Was flimsy and breaks”

Superfloss return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

53%

2Functionality-Overall

3Size-Overall

4Thin

5Quality-Overall

Common Superfloss questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Superfloss 41/100 on Amazon United Kingdom — Skip it. The niche generates £241K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -7.4% over the last 90 days.