Skip to content

Sugar Wax

Fail

Shoppers spend only $62K a year here, so Sugar Wax is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£62K/yr127K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
72%top-5 click share · 9 brands · 23 sellers

Flapen Score

Sugar Wax against its category

The dotted line is the Health & Personal Care average. Past it, Sugar Wax is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Wax 127K times last year and spent an estimated £62K. The top 5 brands take 90% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
4.1%
Market size, estimated
£62Ka year
Peak month
September1.9× the quietest month
Top search term
sugar wax67K searches a year

02 · Price

A sale here is worth £11.91.

Listings sell for £11.91 on average, from £6.34 to £31.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.91 that is £3K to £6K a year per listing.

Average price
£11.91under the $15 to $100 sweet spot
Price range
£6.34–£31.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #41 within Shaving & Hair Removal. It carries 1,826 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
11.3%
Average rank
#41in Shaving & Hair Removal
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,826per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sugar Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Serica Silk24%
  • MYLEE24%
  • Nad's18%
  • Veet18%
  • SCCIN7%
  • CTUBLIAUNX3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Sugar Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Sugar Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar wax67K/yr
  • sugar wax hair removal28K/yr
  • sugaring hair removal10K/yr
  • sugar wax kit4K/yr
  • sugaring paste4K/yr
  • sugar paste hair removal4K/yr
  • sugar wax hair removal kit7K/yr
  • sugaring4K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Wax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.19

Product wouldnt wind up

Doesn't work

rather rolls up

Value For Money12%−0.11

Not worth it

Too expensive

WASTE OF MONEY

Adhesion/Stickiness12%−0.14

Doesn't seem to stick to my skin

sticks to everything

way too sticky tried using sticks

Ease Of Use10%+1.59

Hard to use

really fidgety to use

it's hard to try

Heating6%−0.06

It isnt safe to heat

No idea of temperature given

Melts too fast, not strong, more on a soft side

Love

Ease Of Use23%+1.59

Easy to use

Its easy to handle

It is very easy to work with

Quality-Overall18%+0.86

Excellent product

Great quality and big jar lasts a long time

Salon-quality results at home – really impressed

Smell6%+0.25

The vanilla scent is quite pleasant

Smells nice, melts to a creamy consistency and goes on smooth

Smells great

Soft Feel4%

soft on skin

It is very gentle on the skin

It's very soft

Efficiency4%+0.32

It works great

does work very well

I bought two products from the same brand to see which one works best for my body

Return

0.3% Return rate 7% Fixable by listing

Functionality-Overall30%█▇█▇▇▆

Product wouldnt wind up

Doesn't work

rather rolls up

Quality-Overall8%▅▁▆▃▅█

Absolutely terrible product

Extremely poor quality wax

Very disapointed, other brands on Amazon much better

Defective Material/Parts6%█▄▇▆▅▃
Adhesion/Stickiness6%▅▃▇▆██

Doesn't seem to stick to my skin

sticks to everything

way too sticky tried using sticks

Leak-Proof6%▂▇▃▁█▄

FAQ

Common Sugar Wax questions

Answered from the same tracked data.