Sugar Wax
FailShoppers spend only $62K a year here, so Sugar Wax is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £62K/yr127K searches / yr
- 90-day growth
- +21.0%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 23 sellers
Flapen Score
Sugar Wax against its category
The dotted line is the Health & Personal Care average. Past it, Sugar Wax is stronger. Inside it, weaker.
Market
The Sugar Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sugar Wax 127K times last year and spent an estimated £62K. The top 5 brands take 90% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- +21.0%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £62Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- sugar wax67K searches a year
02 · Price
A sale here is worth £11.91.
Listings sell for £11.91 on average, from £6.34 to £31.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.91 that is £3K to £6K a year per listing.
- Average price
- £11.91under the $15 to $100 sweet spot
- Price range
- £6.34–£31.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #41 within Shaving & Hair Removal. It carries 1,826 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 11.3%
- Average rank
- #41in Shaving & Hair Removal
- Average rating
- 3.96 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,826per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Sugar Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Serica Silk Sugar Wax Paste 500g/17 6oz Sugaring Paste-Professional Hair Removal-Hypoallergenic-Pain-Free-4-6 Weeks Smooth
- Price
- £12.85
- Rating
- 4.0/5
- Reviews
- 103
- Age
- 1y ago

Nads 100% Natural Sugar Wax Kit Vegan Hypoallergenic No-heat Formula Waxing Sugar Paste Includes 6 Wooden Spatulas 10 Reusable 100% Cotton Strips 1 Pre-wax Cleansing Soap & Sugar Wax 170g
- Price
- £8.73
- Rating
- 4.0/5
- Reviews
- 4,270
- Age
- 7y ago

Veet Argan Oil Hot Wax Kit 250 ml - Sugar Hair Removal Warm Facial Remover with Strips Dermatologist-Tested Solution for Smooth Skin
- Price
- £7.21
- Rating
- 4.3/5
- Reviews
- 809
- Age
- 5y ago

Sugaring Paste Hair Removal Wax Hard 17.6 oz / 500g Firm Density: Summer Wax for Brazilian Bikini Underarms & Legs | Beginner Friendly for Home & Salon use in Warm Rooms | Vegan Hypoallergenic
- Price
- £14.05
- Rating
- 4.0/5
- Reviews
- 81
- Age
- 1y ago
Trending
90-day click momentum
Sugar Wax Hair Removal Kit 50g -Removes Hair from Root Maintaining Smooth
- Price
- £6.34
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 3mo ago

SCCIN Natural Rose Extract Sugar Wax Hair Removal Kit 450g 20 Washable Strips & 4 Wooden Spatulas Microwavable Wax Pot for Face and Body Waxing. Formula for Sensitive Skin Waxing.
- Price
- £15.30
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 11mo ago

Hair Removal Wax 50g Sugar Wax for Legs Bikini Face & Armpits
- Price
- £6.77
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Mylee Honey Soft Creme Wax 425g Short/Stubborn/Coarse Hair Removal Ideal for All Body Areas High Performance for Sensitive Skin Wax Heater Friendly (2x 425g)
- Price
- £14.95
- Rating
- 4.2/5
- Reviews
- 322
- Age
- 6y ago

Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Charcoal & Green Tea)
- Price
- £31.06
- Rating
- 4.4/5
- Reviews
- 4,977
- Age
- 8y ago
Newest
by launch date
Sugar Wax Hair Removal Kit 50g -Removes Hair from Root Maintaining Smooth
- Price
- £6.34
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 3mo ago

Hair Removal Wax 50g Sugar Wax for Legs Bikini Face & Armpits
- Price
- £6.77
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Italwax Solo - Sugar Paste Wax - Strong - 100% Natural Formulation - 600g sugar paste jar - Ideal for Body & Brazilian Bikini Areas
- Price
- £9.46
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 9mo ago

SCCIN Natural Rose Extract Sugar Wax Hair Removal Kit 450g 20 Washable Strips & 4 Wooden Spatulas Microwavable Wax Pot for Face and Body Waxing. Formula for Sensitive Skin Waxing.
- Price
- £15.30
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 11mo ago

SCCIN Natural Sugar Wax Hair Removal Kit 450G with 20 Washable Strips and 4 Wooden Spatulas. Microwavable Depilatory Wax Jar. Hypoallergenic Sensitive Skin. Bikini Brazilian & Coarse Hair Removal
- Price
- £16.79
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
23
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
7%
- Serica Silk24%
- MYLEE24%
- Nad's18%
- Veet18%
- SCCIN7%
- CTUBLIAUNX3%
- Open — no brand owns it (3 brands, 7%)
Demand
Sugar Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.9×
Search terms
Top Sugar Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sugar wax67K/yr
- sugar wax hair removal28K/yr
- sugaring hair removal10K/yr
- sugar wax kit4K/yr
- sugaring paste4K/yr
- sugar paste hair removal4K/yr
- sugar wax hair removal kit7K/yr
- sugaring4K/yr
Reviews and returns
What reviews say buyers love and hate about Sugar Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Product wouldnt wind up
Doesn't work
rather rolls up
Not worth it
Too expensive
WASTE OF MONEY
Doesn't seem to stick to my skin
sticks to everything
way too sticky tried using sticks
Hard to use
really fidgety to use
it's hard to try
It isnt safe to heat
No idea of temperature given
Melts too fast, not strong, more on a soft side
Love
Easy to use
Its easy to handle
It is very easy to work with
Excellent product
Great quality and big jar lasts a long time
Salon-quality results at home – really impressed
The vanilla scent is quite pleasant
Smells nice, melts to a creamy consistency and goes on smooth
Smells great
soft on skin
It is very gentle on the skin
It's very soft
It works great
does work very well
I bought two products from the same brand to see which one works best for my body
Return
0.3% Return rate 7% Fixable by listing
Product wouldnt wind up
Doesn't work
rather rolls up
Absolutely terrible product
Extremely poor quality wax
Very disapointed, other brands on Amazon much better
Doesn't seem to stick to my skin
sticks to everything
way too sticky tried using sticks
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar Wax questions
Answered from the same tracked data.









