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Styptic Pencil

Fail

Prices span $1.40–$13.86, mostly outside the sweet spot, so Styptic Pencil is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£86K/yr69K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
75%top-5 click share · 11 brands · 48 sellers

Flapen Score

Styptic Pencil against its category

The dotted line is the Health & Personal Care average. Past it, Styptic Pencil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Styptic Pencil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Styptic Pencil 69K times last year and spent an estimated £86K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
17.3%
Market size, estimated
£86Ka year
Peak month
September1.3× the quietest month
Top search term
styptic pencil45K searches a year

02 · Price

A sale here is worth £7.15.

Listings sell for £7.15 on average, from £1.40 to £13.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.15 that is £5K to £7K a year per listing.

Average price
£7.15under the $15 to $100 sweet spot
Price range
£1.40–£13.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #507 within Shaving & Hair Removal. It carries 1,520 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
11.3%
Average rank
#507in Shaving & Hair Removal
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,520per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Styptic Pencil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

48

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

17%

  • Clubman35%
  • LuxExclusive19%
  • Leepesx9%
  • Safe + Sound8%
  • Osma Laboratoires7%
  • The Shave Factory5%
  • Open — no brand owns it (5 brands, 17%)

Demand

Styptic Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Styptic Pencil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • styptic pencil45K/yr
  • styptic pencil for shaving nicks17K/yr
  • styptic4K/yr
  • shaving cut stick3K/yr

Reviews and returns

What reviews say buyers love and hate about Styptic Pencil

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Advertised Vs Actual Product”
19%of negative reviews mention “Durability”
0.1%of orders come back
“After 3 uses the stick broke off”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Styptic Pencil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data