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Styptic Pencil

Fail

Prices span $1.40–$13.86, mostly outside the sweet spot, so Styptic Pencil is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£86K/yr69K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
75%top-5 click share · 11 brands · 48 sellers

Flapen Score

Styptic Pencil against its category

The dotted line is the Health & Personal Care average. Past it, Styptic Pencil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Styptic Pencil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Styptic Pencil 69K times last year and spent an estimated £86K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
17.3%
Market size, estimated
£86Ka year
Peak month
September1.3× the quietest month
Top search term
styptic pencil45K searches a year

02 · Price

A sale here is worth £7.15.

Listings sell for £7.15 on average, from £1.40 to £13.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.15 that is £5K to £7K a year per listing.

Average price
£7.15under the $15 to $100 sweet spot
Price range
£1.40–£13.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #507 within Shaving & Hair Removal. It carries 1,520 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
11.3%
Average rank
#507in Shaving & Hair Removal
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,520per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Styptic Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

48

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

17%

  • Clubman35%
  • LuxExclusive19%
  • Leepesx9%
  • Safe + Sound8%
  • Osma Laboratoires7%
  • The Shave Factory5%
  • Open — no brand owns it (5 brands, 17%)

Demand

Styptic Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Styptic Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • styptic pencil45K/yr
  • styptic pencil for shaving nicks17K/yr
  • styptic4K/yr
  • shaving cut stick3K/yr

Reviews and returns

What reviews say buyers love and hate about Styptic Pencil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.15

After 3 uses the stick broke off

1broke as soon as i used it

break when you use them they are rubbish they have not been set in the cap properly

Size-Overall18%−0.12

the holder isn't sized correctly for the actual pencil so you have to hold the 'wrong' bit

Large

Why is it so HUGE

Quality-Overall15%−0.01

Poor performance

Poor quality

Ease Of Use15%−0.06

Unusable

found it very dificult to open

Strength8%−0.04

Too fragile

A bit too fragile

Love

Advertised Vs Actual Product28%+2.41

They do what they are supposed to do

As described

Does the job superbly

Quality-Overall22%−0.01

Excellent product

Good quality

Good brand and will buy again eventually

Value For Money17%+1.38

Good price

Good value for money

Good value for money

Cutting/Trimming10%+0.60

Helpful when shaving thanks

Great for shaving cuts

Useful for shaving nicks

Ease Of Use6%−0.06

Very useful

Its simple to use: wet the tip

Works quickly

Return

0.1% Return rate 6% Fixable by listing

Adhesion/Stickiness50%▅▁▁▁█▁

After 3 uses the stick broke off

Unfortunately the stick was not stuck to the base

Value For Money11%▁▁▁▁█▁
Assembly/Installation11%▁▁▁▁▁█
Durability11%▁▁▁▁▁█

After 3 uses the stick broke off

1broke as soon as i used it

break when you use them they are rubbish they have not been set in the cap properly

Charging11%▁▁▁▁▁█

FAQ

Common Styptic Pencil questions

Answered from the same tracked data.