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Stripless Wax

Fail

The top 5 brands take 100% of clicks, so Stripless Wax is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£110K/yr85K searches / yr
90-day growth
+15.6%search demand this quarter
Competition
68%top-5 click share · 5 brands · 7 sellers

Flapen Score

Stripless Wax against its category

The dotted line is the Health & Personal Care average. Past it, Stripless Wax is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stripless Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stripless Wax 85K times last year and spent an estimated £110K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+15.6%
Conversion, latest week
9.2%
Market size, estimated
£110Ka year
Peak month
June1.5× the quietest month
Top search term
stripless wax27K searches a year

02 · Price

A sale here is worth £14.23.

Listings sell for £14.23 on average, from £6.27 to £32.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.23 that is £4K to £7K a year per listing.

Average price
£14.23under the $15 to $100 sweet spot
Price range
£6.27–£32.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Shaving & Hair Removal. It carries 5,888 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#7in Shaving & Hair Removal
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,888per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Stripless Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • MYLEE81%
  • My Skin WAX9%
  • DERMAWAX5%
  • Lifestance4%
  • Nad's2%

Demand

Stripless Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Stripless Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stripless wax27K/yr
  • mylee wax beads21K/yr
  • stripless wax beads11K/yr
  • mylee stripless wax7K/yr
  • lycon wax9K/yr
  • mylee hard wax3K/yr
  • wax beads mylee3K/yr
  • lycon hot wax3K/yr

Reviews and returns

What reviews say buyers love and hate about Stripless Wax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.03

Absolutely terrible product

Extremely poor quality wax

Bad quality

Durability7%−0.07

not worth a break out

it breaks into pieces as soon as u try to rip the wax off

breaks in the middle

Adhesion/Stickiness7%−0.03

cannot hold a lot of wax on a stick due it being too runny

Extemely sticky and messy

does stick to the skin a little bit

Smell6%+0.72

However it hasn't got the nicest smell

Smells of Coconut

smells like plastic

Functionality-Overall6%−0.05

nothing seems to work

I dont feel this works as well as other wax Ive used

Ofc it could have been user error; however, I tried applying it in multiple directions, and it still didn't work

Love

Quality-Overall17%−0.03

Beads are best

Great quality, does the job and feels lovely and smooth afterwards

Good quality

Ease Of Use14%+1.28

Easy to use

Removal is easy and effective

Having used cream for ease of use

Smell10%+0.72

Smells nice, melts to a creamy consistency and goes on smooth

the smell is quite strong

Smells amazing

Value For Money7%+0.70

Good value for money

Good value for money

Good for money

Advertised Vs Actual Product6%+0.12

Does the job

Does the job its supposed to

Does exactly what it says on the box

Return

0.3% Return rate 12% Fixable by listing

Functionality-Overall24%▂▄█▅▆▇

nothing seems to work

I dont feel this works as well as other wax Ive used

Ofc it could have been user error; however, I tried applying it in multiple directions, and it still didn't work

Heating15%▄▃▆▅▂█

Arrived faulty wont switch on no light no heat

Not the best hot wax i have used

Product takes much longer than is considered normal to heat up properly

Defective Material/Parts7%█▁▆█▂▅
Value For Money6%██▂▄▅▂
Advertised Vs Actual Product6%▄█▃▅▇▂

FAQ

Common Stripless Wax questions

Answered from the same tracked data.