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Strip Wax

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 100% of clicks, so Strip Wax is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£50K/yr52K searches / yr
90-day growth
+24.9%search demand this quarter
Competition
57%top-5 click share · 5 brands · 44 sellers

Flapen Score

Strip Wax against its category

The dotted line is the Health & Personal Care average. Past it, Strip Wax is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strip Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strip Wax 52K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+24.9%
Conversion, latest week
8.3%
Market size, estimated
£50Ka year
Peak month
May1.5× the quietest month
Top search term
strip wax19K searches a year

02 · Price

A sale here is worth £11.49.

Listings sell for £11.49 on average, from £4.05 to £22.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.49 that is £1K to £3K a year per listing.

Average price
£11.49under the $15 to $100 sweet spot
Price range
£4.05–£22.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Shaving & Hair Removal. It carries 1,592 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#34in Shaving & Hair Removal
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,592per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Strip Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Salon System68%
  • MYLEE23%
  • Makoto Nobu5%
  • Rio2%
  • Veet1%

Demand

Strip Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Strip Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strip wax19K/yr
  • just wax18K/yr
  • salon system just wax8K/yr
  • salon system wax4K/yr
  • wax and strips3K/yr

Reviews and returns

What reviews say buyers love and hate about Strip Wax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness20%−0.18

Very sticky. is a good product was just broke on delivery

A sticky mess

Awfully sticky

Size-Overall16%−0.16

Wrong size

Wax sheets are tiny

very small

Advertised Vs Actual Product12%−0.14

Very misleading

Not as advertised

Not as described

Ease Of Cleaning5%−0.03

very hard to clean

Waste of time, complete mess

I must say it was super messy

Quality-Overall4%+1.54

Utter rubbish

So not what I thought not as good as other brands I have tried

Not as good as it used to be

Love

Quality-Overall26%+1.54

Really good wax

Excellent product

overall its a reliable

Ease Of Use17%+1.19

very easy to use

i promise you it s easy to work with it

the removal is always perfect

Value For Money14%+0.80

Worth buying

good price too

good value

Efficiency6%+0.37

Worked well

It works

does work very well

Allergies4%+0.20

reminded why its worth paying a few extra pounds to avoid days of irritation

It doesn't cause me any allergies

Return

0.3% Return rate 49% Fixable by listing

Size-Overall37%▄▆▆▅▅█

Wrong size

Wax sheets are tiny

very small

Adhesion/Stickiness10%▇▆█▃▆▅

Very sticky. is a good product was just broke on delivery

A sticky mess

Awfully sticky

Functionality-Overall9%█▃▂▅▄▂

It's not working

Not working properly

Not very effective

Leak-Proof7%▆█▅▃▂▃
Quality-Overall6%█▁▃▇▄▄

Utter rubbish

So not what I thought not as good as other brands I have tried

Not as good as it used to be

FAQ

Common Strip Wax questions

Answered from the same tracked data.