strip wax
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,592.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.49avg listing price — sweet spot $15–$100
Price range
Okay£4.05–£22.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£50K£50K/yr · 52K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, strip wax is a £50K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
strip wax market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £46K–£57K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Salon System68%
- MYLEE23%
- Makoto Nobu5%
- Rio2%
- Veet1%
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — +24.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top strip wax search terms
- strip wax19K/yr
- just wax18K/yr
- salon system just wax8K/yr
- salon system wax4K/yr
- wax and strips3K/yr
Top strip wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Salon System Just Wax Creme Wax 450g
Salon System£7.614.3★1,134 rev
Mylee Rose Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.314.0★5,792 rev
Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.324.0★5,792 rev
Salon System Just Wax Traditional High Performance Soft Wax for Sensitive Skin 450g 3 Pack
Salon System£18.514.3★340 rev
Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.314.0★5,792 rev
Newest
by launch date
100Pcs Professional Paper Wax Waxing Strips Hair Removal Strips for Women Men Facial Body Arms Legs Hair Cleaning and Remover (3.8×10cm 1.6 x 3.9 Inch)
Makoto Nobu£4.05106 rev
Veet Expert Cold Wax Strips Legs & Body Normal Skin 40 Wax Strips (4 Finish Wipes with Argan Oil) with Shea Butter Removes Shortest Hair from Root 28 Days Smoothness
Veet£8.70411 rev
Salon System Just Wax Expert Advanced Strip Wax 425g
Salon System£8.9372 rev
Salon System Just Tea Tree Creme Wax - 3 for 2 and Deo Fine Paper Strips (100)
Salon System£22.3352 rev
Mylee Rose Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.315,792 rev
Trending
90-day click momentum100Pcs Professional Paper Wax Waxing Strips Hair Removal Strips for Women Men Facial Body Arms Legs Hair Cleaning and Remover (3.8×10cm 1.6 x 3.9 Inch)
Makoto Nobu£4.052.8★
Rio Deluxe Soft Creme Wax (1)
Rio£6.774.3★
Salon System Just Wax Creme Wax 450g
Salon System£7.614.3★
Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.314.0★
Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.324.0★
What buyers say about strip wax
What buyers praise and complain about, mined from review topics.What buyers love
“Really good wax”
“very easy to use”
“Worth buying”
“Worked well”
“reminded why its worth paying a few extra pounds to avoid days of irritation”
“As described”
“leave skin smooth”
“the lovely scent”
“Used it for years, always good”
“Mylee soft wax is a great option for at-home hair removal”
What buyers complain about
“Very sticky. is a good product was just broke on delivery”
“Wrong size”
“Very misleading”
“very hard to clean”
“Utter rubbish”
“Not for Sensitive Skin”
“It's not working”
“Then you have the pain”
“Burnt into my skin- followed all instructions”
“No longer soft and creamy”
Top return reasons
Common questions
- Is strip wax profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 18 tracked products. 90-day search growth is +24.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the strip wax niche?
- 5 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in strip wax?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for strip wax peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the strip wax niche?
- Listings span £4.05–£22.33; the average listing price is £11.49 (sweet spot $15–$100). The average incumbent carries 1,592 reviews — the moat a new listing must climb.