strawberry protein powder
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Great£9.13–£59.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.85avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,348.1avg incumbent reviews — the moat a new listing must climb
Market size
Good£278K£278K/yr · 227K searches
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, strawberry protein powder is a £278K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
strawberry protein powder market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £253K–£337K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 34%
- Out of stock
- 3.5%
- Avg brand age
- 64 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
79
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
0%
- Warrior72%
- Optimum Nutrition14%
- Applied Nutrition6%
- Bulk4%
- PhD4%
- BULK POWDERS1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.Peak months: Jan, Feb, May, Jun, Jul · busiest ÷ quietest = 3.8×
Top strawberry protein powder search terms
- warrior protein powder92K/yr
- strawberry protein powder43K/yr
- protein powder strawberry23K/yr
- warrior whey protein powder16K/yr
- warrior protein11K/yr
- protein powder warrior6K/yr
- whey protein powder strawberry8K/yr
- optimum nutrition whey protein strawberry5K/yr
- warrior whey protein6K/yr
- whey protein strawberry4K/yr
Top strawberry protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Warrior Whey Protein Powder 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Gluten Free Meal Replacement Shake Chocolate Brownie
Warrior£10.094.3★740 rev
Warrior Whey Protein Powder 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Gluten Free Meal Replacement Shake Strawberry Milkshake
Warrior£10.044.3★1,235 rev
Optimum Nutrition Gold Standard 100% Whey Protein Powder 900 g
Optimum Nutrition£27.104.6★10,853 rev
Warrior Whey Protein Powder | High Protein Shake up to 36g for Muscle Growth Recovery & Lean Muscle | Low Carb Low Fat Low Sugar | Gym & Fitness Protein Supplement | Double Chocolate 1kg
Warrior£17.924.3★909 rev
Warrior Whey Protein Powder | High Protein Shake up to 36g for Muscle Growth Recovery & Lean Muscle | Low Carb Low Fat Low Sugar | Gym & Fitness Protein Supplement | Strawberry 1kg
Warrior£18.614.4★542 rev
Newest
by launch date
Bulk Basic Whey Protein Powder | Strawberry | 1.25 kg | 41 Servings | Up to 18g Protein per Serving | Low Sugar | Fast Absorbing Formula | Gym Supplement Supports Muscle Growth & Recovery
BULK POWDERS£13.202,587 rev
PhD Whey Protein Powder - High Protein Shake with Bacillus Coagulans - Supports Muscle Growth and Maintenance - Strawberry - 500g
PhD£14.40740 rev
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate
Warrior£15.05117 rev
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Strawberry Crème
Warrior£14.64283 rev
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Vanilla Ice-Cream
Warrior£15.97283 rev
Trending
90-day click momentum
Warrior Whey Protein Powder | High Protein Shake up to 36g for Muscle Growth Recovery & Lean Muscle | Low Carb Low Fat Low Sugar | Gym & Fitness Protein Supplement | Salted Caramel 1kg
Warrior£18.954.4★
Bulk Pure Whey Protein Powder Strawberry 500g
Bulk£10.904.5★
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate
Warrior£15.054.4★
Warrior Whey Protein Powder | High Protein Shake up to 36g for Muscle Growth Recovery & Lean Muscle | Low Carb Low Fat Low Sugar | Gym & Fitness Protein Supplement | Strawberry 1kg
Warrior£18.614.4★
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Strawberry Milkshake)
Applied Nutrition£9.134.4★
What buyers say about strawberry protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious taste”
“Great protein powder”
“Flavours are solid”
“Good deal”
“Excellent product”
“mixes so easily”
“Blends well”
“Smooth texture”
“A bit sweet”
“Easy to use”
What buyers complain about
“Tastes like mud”
“Misleading protein content per serving”
“Poor flavour”
“Too sweet”
“Chemical smell”
“Price increase”
“It was also quite hard to mix properly”
“It's so watery”
“Horrible taste and very grainy texture”
“Absolutely terrible product”
Top return reasons
Common questions
- Is strawberry protein powder profitable to sell on Amazon United Kingdom?
- The niche generates £278K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the strawberry protein powder niche?
- 6 brands and 79 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in strawberry protein powder?
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.1%.
- When does demand for strawberry protein powder peak?
- Demand peaks in Jan–Feb–May–Jun–Jul; the busiest month runs 3.8× the quietest.
- What does it cost to enter the strawberry protein powder niche?
- Listings span £9.13–£59.30; the average listing price is £16.85 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.