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Stoov

Fail

Shoppers spend only $0 a year here, so Stoov is a Fail.

Flapen Score
28
28 / 100
Ranks 2,019 of 2,035 Health & Personal Care niches · −20 vs the category median of 48
Market size
£0/yr53K searches / yr
90-day growth
-64.6%search demand this quarter
Competition
87%top-5 click share · 4 brands · 6 sellers

Flapen Score

Stoov against its category

The dotted line is the Health & Personal Care average. Past it, Stoov is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stoov market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stoov 53K times last year and spent an estimated £0. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -64.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-64.6%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
stoov heated cushion14K searches a year

02 · Price

A sale here is worth £91.93.

Listings sell for £91.93 on average, from £15.92 to £206.83. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £91.93 that is £0 to £9K a year per listing.

Average price
£91.93inside the $15 to $100 sweet spot
Price range
£15.92–£206.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 34.0% of listings are out of stock. The average listing ranks #653 within Hot & Cold Therapies. It carries 308 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
38%
Out of stock, average day
34.0%
Average rank
#653in Hot & Cold Therapies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
308per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Stoov products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Stoov87%
  • Beurer5%
  • Heat Hug4%
  • CityComfort4%

Demand

Stoov search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 50.8× · 8 of 12 months tracked

Search terms

Top Stoov search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stoov heated cushion14K/yr
  • stoov24K/yr
  • stoov hot water bottle10K/yr
  • stoov heated blanket5K/yr

Reviews and returns

What reviews say buyers love and hate about Stoov

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.27

is broke 2 months later

Failed within a couple of months

Zip broke very soon after first use

Heating15%−0.16

there was very little warmth coming from it

Doesn't retain heat

Certainly does not stay warm for 6 hours

Value For Money7%+0.53

expected more for price

It's a little more expensive than the usual ones

this is double the price

Leak-Proof6%

Leaked out of top on first use

is now leaking all over the place would not recommend

Leaked - the seal is plastic not metal like traditional hot water bottle

Smell4%−0.03

Smelly

Couldnt use it as the smell is overwhelming

Has a foisty smell to it

Love

Quality-Overall16%+0.80

made beautifully

Good quality with no leaks

Brilliant quality

Warmth14%+0.70

I can also keep you warm

I like keeps warm for long hrs

Lovely and warm

Soft Feel12%

Super soft

covered with baby soft luxury material

So fluffy

Value For Money10%+0.53

Well worth it

Good price

Excellent value for money

Temperature Retention5%

It stays hot for a couple of hours

Keeps hot/warm for a long time

retains heat until morning

Return

1.6% Return rate 9% Fixable by listing

Heating24%▃▄▇▆▅█

there was very little warmth coming from it

Doesn't retain heat

Certainly does not stay warm for 6 hours

Charging13%██▅▅▃▁
Weight Heavy12%▁▃▄▆▄█
Warmth11%▃█▂▆▅▅

Certainly does not stay warm for 6 hours

but I feel it needs to be warmer

it only just gets above warm

Leak-Proof8%██▄▄▅▁

Leaked out of top on first use

is now leaking all over the place would not recommend

Leaked - the seal is plastic not metal like traditional hot water bottle

FAQ

Common Stoov questions

Answered from the same tracked data.