stoov
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great308.38avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£91.93avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£15.92–£206.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£0£0/yr · 53K searches
Growth
Bad-64.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stoov is a £0/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
stoov market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £23K–£46K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #653
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 25%
- Out of stock
- 34.0%
- Avg brand age
- 30 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Stoov87%
- Beurer5%
- Heat Hug4%
- CityComfort4%
Demand
Weekly Amazon search volume, last 32 weeks — -64.6% search growth over the last 90 days.Top stoov search terms
- stoov heated cushion14K/yr
- stoov24K/yr
- stoov hot water bottle10K/yr
- stoov heated blanket5K/yr
Top stoov products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with 4 to 6.5 hrs of Long-Lasting Warmth Wireless Heat - 45x60 cm - Original Grey
Stoov£99.924.3★21 rev
STOOV Huge Hug - Heated Blanket - Wireless - Infrared Heating Technology - Plus Battery with 1.5 to 3 hrs of Long-Lasting Warmth Wireless Heat - 135x180 cm - Woolly Soft Beige
Stoov£206.833.7★9 rev
STOOV Big Hug - Seat Heater - Wireless - Infrared Heating Technology - Plus Battery with up to 2 hrs of Essential Warmth Wireless Heat - 45x115 cm - Woolly Soft Beige
Stoov£118.853.8★7 rev
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 10 hrs of Maximum Warmth Wireless Heat - 45x60 cm - Woolly Soft Beige
Stoov£124.934.8★8 rev
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 4 hrs of Essential Warmth Wireless Heat - 45x45 cm - Velvet Terracotta Orange
Stoov£91.584.7★4 rev
Newest
by launch dateSTOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 10 hrs of Maximum Warmth Wireless Heat - 45x60 cm - Woolly Soft Beige
Stoov£124.938 rev
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with 4 to 6.5 hrs of Long-Lasting Warmth Wireless Heat - 45x60 cm - Original Grey
Stoov£99.9221 rev
STOOV Huge Hug - Heated Blanket - Wireless - Infrared Heating Technology - Plus Battery with 1.5 to 3 hrs of Long-Lasting Warmth Wireless Heat - 135x180 cm - Woolly Soft Beige
Stoov£206.839 rev
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 4 hrs of Essential Warmth Wireless Heat - 45x45 cm - Velvet Terracotta Orange
Stoov£91.584 rev
STOOV Big Hug - Seat Heater - Wireless - Infrared Heating Technology - Plus Battery with up to 2 hrs of Essential Warmth Wireless Heat - 45x115 cm - Woolly Soft Beige
Stoov£118.857 rev
Trending
90-day click momentumSTOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 10 hrs of Maximum Warmth Wireless Heat - 45x60 cm - Woolly Soft Beige
Stoov£124.934.8★
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 4 hrs of Essential Warmth Wireless Heat - 45x45 cm - Velvet Terracotta Orange
Stoov£91.584.7★
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with 4 to 6.5 hrs of Long-Lasting Warmth Wireless Heat - 45x60 cm - Original Grey
Stoov£99.924.3★
STOOV Huge Hug - Heated Blanket - Wireless - Infrared Heating Technology - Plus Battery with 1.5 to 3 hrs of Long-Lasting Warmth Wireless Heat - 135x180 cm - Woolly Soft Beige
Stoov£206.833.7★
STOOV Big Hug - Seat Heater - Wireless - Infrared Heating Technology - Plus Battery with up to 2 hrs of Essential Warmth Wireless Heat - 45x115 cm - Woolly Soft Beige
Stoov£118.853.8★
What buyers say about stoov
What buyers praise and complain about, mined from review topics.What buyers love
“made beautifully”
“I can also keep you warm”
“Super soft”
“Well worth it”
“It stays hot for a couple of hours”
“Good comfort”
“Stays warm all night”
“Plus the pocket is really cozy”
“Easy to use”
“This hot water bottle is amazing its ideal for a person like me who has bad arthritis in most of my joints easy to use ideal size I ordered 2heat hugs all I can say is amazing”
What buyers complain about
“is broke 2 months later”
“there was very little warmth coming from it”
“expected more for price”
“Leaked out of top on first use”
“Smelly”
“Did not work”
“Poor product”
“Certainly does not stay warm for 6 hours”
“I have a condition where my hands can go ice cold and I have a lot of aches and pains”
“Quality Product Poor Instructions”
Top return reasons
Common questions
- Is stoov profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 8 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -64.6%. Flapen's verdict: Skip it (28/100).
- How competitive is the stoov niche?
- 4 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stoov?
- Top complaints mined from reviews: Durability, Heating, Value For Money. The return rate is 1.6%.
- What does it cost to enter the stoov niche?
- Listings span £15.92–£206.83; the average listing price is £91.93 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.