Stoov
FailShoppers spend only $0 a year here, so Stoov is a Fail.
- Flapen Score
- 28 / 100Ranks 2,019 of 2,035 Health & Personal Care niches · −20 vs the category median of 4828
- Market size
- £0/yr53K searches / yr
- 90-day growth
- -64.6%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 6 sellers
Flapen Score
Stoov against its category
The dotted line is the Health & Personal Care average. Past it, Stoov is stronger. Inside it, weaker.
Market
The Stoov market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stoov 53K times last year and spent an estimated £0. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -64.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -64.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Top search term
- stoov heated cushion14K searches a year
02 · Price
A sale here is worth £91.93.
Listings sell for £91.93 on average, from £15.92 to £206.83. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £91.93 that is £0 to £9K a year per listing.
- Average price
- £91.93inside the $15 to $100 sweet spot
- Price range
- £15.92–£206.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 34.0% of listings are out of stock. The average listing ranks #653 within Hot & Cold Therapies. It carries 308 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 38%
- Out of stock, average day
- 34.0%
- Average rank
- #653in Hot & Cold Therapies
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 308per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Stoov products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with 4 to 6.5 hrs of Long-Lasting Warmth Wireless Heat - 45x60 cm - Original Grey
- Price
- £99.92
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 8mo ago

STOOV Huge Hug - Heated Blanket - Wireless - Infrared Heating Technology - Plus Battery with 1.5 to 3 hrs of Long-Lasting Warmth Wireless Heat - 135x180 cm - Woolly Soft Beige
- Price
- £206.83
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago

STOOV Big Hug - Seat Heater - Wireless - Infrared Heating Technology - Plus Battery with up to 2 hrs of Essential Warmth Wireless Heat - 45x115 cm - Woolly Soft Beige
- Price
- £118.85
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 9mo ago

STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 10 hrs of Maximum Warmth Wireless Heat - 45x60 cm - Woolly Soft Beige
- Price
- £124.93
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago

STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 4 hrs of Essential Warmth Wireless Heat - 45x45 cm - Velvet Terracotta Orange
- Price
- £91.58
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago
Trending
90-day click momentum
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 10 hrs of Maximum Warmth Wireless Heat - 45x60 cm - Woolly Soft Beige
- Price
- £124.93
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago

STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 4 hrs of Essential Warmth Wireless Heat - 45x45 cm - Velvet Terracotta Orange
- Price
- £91.58
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with 4 to 6.5 hrs of Long-Lasting Warmth Wireless Heat - 45x60 cm - Original Grey
- Price
- £99.92
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 8mo ago

STOOV Huge Hug - Heated Blanket - Wireless - Infrared Heating Technology - Plus Battery with 1.5 to 3 hrs of Long-Lasting Warmth Wireless Heat - 135x180 cm - Woolly Soft Beige
- Price
- £206.83
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago

STOOV Big Hug - Seat Heater - Wireless - Infrared Heating Technology - Plus Battery with up to 2 hrs of Essential Warmth Wireless Heat - 45x115 cm - Woolly Soft Beige
- Price
- £118.85
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 9mo ago
Newest
by launch date
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 10 hrs of Maximum Warmth Wireless Heat - 45x60 cm - Woolly Soft Beige
- Price
- £124.93
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago

STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with 4 to 6.5 hrs of Long-Lasting Warmth Wireless Heat - 45x60 cm - Original Grey
- Price
- £99.92
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 8mo ago

STOOV Huge Hug - Heated Blanket - Wireless - Infrared Heating Technology - Plus Battery with 1.5 to 3 hrs of Long-Lasting Warmth Wireless Heat - 135x180 cm - Woolly Soft Beige
- Price
- £206.83
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago

STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 4 hrs of Essential Warmth Wireless Heat - 45x45 cm - Velvet Terracotta Orange
- Price
- £91.58
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

STOOV Big Hug - Seat Heater - Wireless - Infrared Heating Technology - Plus Battery with up to 2 hrs of Essential Warmth Wireless Heat - 45x115 cm - Woolly Soft Beige
- Price
- £118.85
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Stoov87%
- Beurer5%
- Heat Hug4%
- CityComfort4%
Demand
Stoov search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 50.8× · 8 of 12 months tracked
Search terms
Top Stoov search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stoov heated cushion14K/yr
- stoov24K/yr
- stoov hot water bottle10K/yr
- stoov heated blanket5K/yr
Reviews and returns
What reviews say buyers love and hate about Stoov
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
is broke 2 months later
Failed within a couple of months
Zip broke very soon after first use
there was very little warmth coming from it
Doesn't retain heat
Certainly does not stay warm for 6 hours
expected more for price
It's a little more expensive than the usual ones
this is double the price
Leaked out of top on first use
is now leaking all over the place would not recommend
Leaked - the seal is plastic not metal like traditional hot water bottle
Smelly
Couldnt use it as the smell is overwhelming
Has a foisty smell to it
Love
made beautifully
Good quality with no leaks
Brilliant quality
I can also keep you warm
I like keeps warm for long hrs
Lovely and warm
Super soft
covered with baby soft luxury material
So fluffy
Well worth it
Good price
Excellent value for money
It stays hot for a couple of hours
Keeps hot/warm for a long time
retains heat until morning
Return
1.6% Return rate 9% Fixable by listing
there was very little warmth coming from it
Doesn't retain heat
Certainly does not stay warm for 6 hours
Certainly does not stay warm for 6 hours
but I feel it needs to be warmer
it only just gets above warm
Leaked out of top on first use
is now leaking all over the place would not recommend
Leaked - the seal is plastic not metal like traditional hot water bottle
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stoov questions
Answered from the same tracked data.









