Stoov
a small market ($0/yr) — Stoov doesn't clear our bar today.
Flapen Score
Is Stoov profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Stoov is a £0/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Stoov: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -64.6% over the last 90 days and 0.0% of searches end in a purchase.
£0
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 8 products
Top Stoov products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with 4 to 6.5 hrs of Long-Lasting Warmth Wireless Heat - 45x60 cm - Original Grey
- Price
- £99.92
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 8mo ago
STOOV Huge Hug - Heated Blanket - Wireless - Infrared Heating Technology - Plus Battery with 1.5 to 3 hrs of Long-Lasting Warmth Wireless Heat - 135x180 cm - Woolly Soft Beige
- Price
- £206.83
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago
STOOV Big Hug - Seat Heater - Wireless - Infrared Heating Technology - Plus Battery with up to 2 hrs of Essential Warmth Wireless Heat - 45x115 cm - Woolly Soft Beige
- Price
- £118.85
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 9mo ago
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 10 hrs of Maximum Warmth Wireless Heat - 45x60 cm - Woolly Soft Beige
- Price
- £124.93
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 4 hrs of Essential Warmth Wireless Heat - 45x45 cm - Velvet Terracotta Orange
- Price
- £91.58
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago
Trending
90-day click momentumSTOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 10 hrs of Maximum Warmth Wireless Heat - 45x60 cm - Woolly Soft Beige
- Price
- £124.93
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 4 hrs of Essential Warmth Wireless Heat - 45x45 cm - Velvet Terracotta Orange
- Price
- £91.58
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with 4 to 6.5 hrs of Long-Lasting Warmth Wireless Heat - 45x60 cm - Original Grey
- Price
- £99.92
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 8mo ago
STOOV Huge Hug - Heated Blanket - Wireless - Infrared Heating Technology - Plus Battery with 1.5 to 3 hrs of Long-Lasting Warmth Wireless Heat - 135x180 cm - Woolly Soft Beige
- Price
- £206.83
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago
STOOV Big Hug - Seat Heater - Wireless - Infrared Heating Technology - Plus Battery with up to 2 hrs of Essential Warmth Wireless Heat - 45x115 cm - Woolly Soft Beige
- Price
- £118.85
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 9mo ago
Newest
by launch dateSTOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 10 hrs of Maximum Warmth Wireless Heat - 45x60 cm - Woolly Soft Beige
- Price
- £124.93
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with 4 to 6.5 hrs of Long-Lasting Warmth Wireless Heat - 45x60 cm - Original Grey
- Price
- £99.92
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 8mo ago
STOOV Huge Hug - Heated Blanket - Wireless - Infrared Heating Technology - Plus Battery with 1.5 to 3 hrs of Long-Lasting Warmth Wireless Heat - 135x180 cm - Woolly Soft Beige
- Price
- £206.83
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago
STOOV Ploov - Heating pad - Wireless - Infrared Heating Technology - Plus Battery with up to 4 hrs of Essential Warmth Wireless Heat - 45x45 cm - Velvet Terracotta Orange
- Price
- £91.58
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago
STOOV Big Hug - Seat Heater - Wireless - Infrared Heating Technology - Plus Battery with up to 2 hrs of Essential Warmth Wireless Heat - 45x115 cm - Woolly Soft Beige
- Price
- £118.85
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Stoov87%
- Beurer5%
- Heat Hug4%
- CityComfort4%
Stoov demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Stoov search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stoov heated cushion14K/yr
- stoov24K/yr
- stoov hot water bottle10K/yr
- stoov heated blanket5K/yr
What reviews say buyers love and hate about Stoov
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“made beautifully”
“I can also keep you warm”
“Super soft”
“Well worth it”
“It stays hot for a couple of hours”
What buyers complain about
66% of reviews“is broke 2 months later”
“there was very little warmth coming from it”
“expected more for price”
“Leaked out of top on first use”
“Smelly”
Stoov return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Stoov questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
