steroids
Worth a lookShows low returns (0.1%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£30.31avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£5.93–£69.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,106.88avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£158K£158K/yr · 201K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, steroids is a £158K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
steroids market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £91K–£121K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 46%
- Out of stock
- 8.6%
- Avg brand age
- 46 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
44
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
9%
- USN51%
- Muscle Research26%
- Nuke Nutrition4%
- Insynergy Labs4%
- Maverick Labs4%
- Dido Extreme Supplements3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top steroids search terms
- anavar23K/yr
- steroids for extreme muscle growth18K/yr
- usn anabolic muscle fuel29K/yr
- anavar steroids tablets33K/yr
- anabolic protein powder14K/yr
- anabolic steroids for muscle growth21K/yr
- anabolic steroids14K/yr
- usn muscle fuel anabolic6K/yr
- muscle fuel anabolic6K/yr
- anabolic4K/yr
Top steroids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
USN Muscle Fuel Anabolic All-In-One Muscle Mass Gainer Strawberry Flavour - 2kg 54g Protein Powder 5g Creatine Powder & 5g BCAA Powder For Maximum Muscle Growth Post Workout Recovery Drink Mix
USN£24.774.5★568 rev
Muscle Research TREN 100 - Advanced Legal Bodybuilding Supplement - 60 Vegetarian Capsules - 30 Days Supply - UK Manufactured
Muscle Research£32.073.7★75 rev
Muscle Research DBOLS-50 - Powerful Legal Bodybuilding Supplement - Advanced Performance and Recovery Agent - 120 Vegetarian Capsules - 30 Days Supply - UK Manufacture
Muscle Research£33.283.6★211 rev
USN 19-Anabol Testo Testosterone Supplements for Men to Boost Strength Training and Reduce Fatigue
USN£18.743.9★430 rev
Muscle Research ADROL 50 - Advanced Bodybuilding Supplement - 60 Capsules - 30 Days Supply - UK Manufacture
Muscle Research£29.653.9★120 rev
Newest
by launch date
MK-Peptides 677 100% Natural Formula Supplement for Men Normal Muscle Function Energy Recovery High-Purity Arginine Maca Ashwagandha Ornithine Lysine Glutamine Glycine 120 Vegan Capsules
Insynergy Labs£33.59102 rev
Numan Testosterone Pro - Maca Root Tribulus Terrestris Zinc Ginseng - Testosterone Supplements for Men Essential Vitamins & Minerals - 1100mg per Serving - 120 Capsules
NUMAN£24.612,216 rev
Testosterone Supplements for Men - 180 Vegan Tablets - 3 Months Supply
WeightWorld£18.6013,165 rev
USN Muscle Fuel Anabolic Variety (Chocolate Strawberry Banana Caramel Peanut) All-in-one Protein (4kg): Workout-Boosting Protein Powder for Muscle Gain - New Formula
USN£47.89118 rev
D-BAL MAX - Powerful Legal Bodybuilding Supplement - Advanced Performance and Recovery Agent - 120 Capsules
Dido Extreme Supplements£69.974 rev
Trending
90-day click momentumUSN 19-Anabol Testo Testosterone Supplements for Men to Boost Strength Training and Reduce Fatigue
USN£18.743.9★
Muscle Research ADROL 50 - Advanced Bodybuilding Supplement - 60 Capsules - 30 Days Supply - UK Manufacture
Muscle Research£29.653.9★
D-BAL MAX - Powerful Legal Bodybuilding Supplement - Advanced Performance and Recovery Agent - 60 Capsules
Dido Extreme Supplements£37.053.9★
USN Hyperbolic All in One Mass (6000g) Dutch Chocolate - Weight Gainer - with Creatine
USN£38.284.1★
Nuke Nutrition Test Rage XL Testosterone Booster for Men | 60 Capsules | Anabolic Supplement to Enhance Male Testosterone Levels | Boost Lean Physique Muscle Growth & Strength | Vegan & Easy Swallow
Nuke Nutrition£5.934.2★
What buyers say about steroids
What buyers praise and complain about, mined from review topics.What buyers love
“Decent Formula”
“dont leave any odd taste”
“Effective”
“Swallowable”
“Protein powder is great”
“Great product for reasonable price”
“The ingredients quality is good”
“As advertised”
“This product is supposed to aid in muscle building by increasing oxygen intake”
“The bottle contains a good number of capsules”
What buyers complain about
“It tastes awful”
“Waste of money”
“the effects are quite subtle”
“Didn't work for me”
“Chemical smell and taste to these supplements”
“Something wrong with the batch I got this time, has given multiple stomach pains, stopped using and then tried again and same”
“it has no Ibutamoren ingredient added meaning I experienced no added hunger”
“It definitely doesnt replace proper nutrition and training, and if youre expecting a noticeable transformation, this might feel underwhelming”
“Whether this is just an allergic reaction Ill never know”
“The capsules don't look anything like those in the images however”
Common questions
- Is steroids profitable to sell on Amazon United Kingdom?
- The niche generates £158K/yr across 26 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the steroids niche?
- 11 brands and 44 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in steroids?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Side Effects. The return rate is 0.1%.
- When does demand for steroids peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the steroids niche?
- Listings span £5.93–£69.97; the average listing price is £30.31 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.