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Steroids

Steroids shows low returns (0.1%), but soft demand (-11.3% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 33Growth 19Conversion 32Competition 54Returns 100Price range 84Avg price 95Brand share 27Review moat 60Quality gap 84
This niche Category average

Is Steroids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Steroids is a £158K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.

Steroids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.3% over the last 90 days and 2.6% of searches end in a purchase.

£158K

revenue / yr

Units sold / yr4K
Search volume / yr-11.3%201K
Conversion rate2.6%
Avg price£30.31

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 44
Top-5 product click share53%
Open market11%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement46%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews1,107

Top Steroids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£16K£32K£47K£63K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

44

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

9%

  • USN51%
  • Muscle Research26%
  • Nuke Nutrition4%
  • Insynergy Labs4%
  • Maverick Labs4%
  • Dido Extreme Supplements3%
  • Open — no brand owns it (5 brands, 9%)

Steroids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume201KCVR2.6%Products26Brands11Top 5 Brands89%OOS Rate8.6%Rating4.2★Reviews1,107Avg BSR#96
6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Steroids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anavar23K/yr
  • steroids for extreme muscle growth18K/yr
  • usn anabolic muscle fuel29K/yr
  • anavar steroids tablets33K/yr
  • anabolic protein powder14K/yr
  • anabolic steroids for muscle growth21K/yr
  • anabolic steroids14K/yr
  • usn muscle fuel anabolic6K/yr
  • muscle fuel anabolic6K/yr
  • anabolic4K/yr

What reviews say buyers love and hate about Steroids

What buyers mention most, as a share of all reviews.

What buyers love

61% of reviews
Quality-Overall18%

Decent Formula

Taste-Overall7%

dont leave any odd taste

Efficiency6%

Effective

Ease Of Chewing/Swallowing5%

Swallowable

Nutritional Content5%

Protein powder is great

What buyers complain about

60% of reviews
Taste-Overall10%

It tastes awful

Value For Money8%

Waste of money

Side Effects7%

the effects are quite subtle

Functionality-Overall7%

Didn't work for me

Smell6%

Chemical smell and taste to these supplements

Common Steroids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Steroids 52/100 on Amazon United Kingdom — Worth a look. The niche generates £158K/yr across 26 tracked products. Search demand moved -11.3% over the last 90 days.
Search demand for Steroids on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.