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Steroids

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -11.3% this quarter, so Steroids is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£158K/yr201K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
53%top-5 click share · 11 brands · 44 sellers

Flapen Score

Steroids against its category

The dotted line is the Health & Personal Care average. Past it, Steroids is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steroids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steroids 201K times last year and spent an estimated £158K. The top 5 brands take 89% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
2.6%
Market size, estimated
£158Ka year
Peak month
August1.5× the quietest month
Top search term
anavar23K searches a year

02 · Price

A sale here is worth £30.31.

Listings sell for £30.31 on average, from £5.93 to £69.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £30.31 that is £3K to £8K a year per listing.

Average price
£30.31inside the $15 to $100 sweet spot
Price range
£5.93–£69.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #96 within Diet & Nutrition. It carries 1,107 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
96%
Out of stock, average day
8.6%
Average rank
#96in Diet & Nutrition
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,107per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Steroids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£47K£63K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

44

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

9%

  • USN51%
  • Muscle Research26%
  • Nuke Nutrition4%
  • Insynergy Labs4%
  • Maverick Labs4%
  • Dido Extreme Supplements3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Steroids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Steroids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anavar23K/yr
  • steroids for extreme muscle growth18K/yr
  • usn anabolic muscle fuel29K/yr
  • anavar steroids tablets33K/yr
  • anabolic protein powder14K/yr
  • anabolic steroids for muscle growth21K/yr
  • anabolic steroids14K/yr
  • usn muscle fuel anabolic6K/yr
  • muscle fuel anabolic6K/yr
  • anabolic4K/yr

Reviews and returns

What reviews say buyers love and hate about Steroids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall10%−0.02

It tastes awful

Horrible taste and ineffective

Hard to Swallow and taste strange

Value For Money8%−0.03

Waste of money

A bit pricey

Not worth it

Side Effects7%−0.07

the effects are quite subtle

Bad stomach pain

all it gave me was unwanted side effects

Functionality-Overall7%−0.09

Didn't work for me

not work

Dont work

Smell6%−0.09

Chemical smell and taste to these supplements

smells awful

It smells like toilet cleaner, a disaster

Love

Quality-Overall18%+1.95

Decent Formula

Good quality

It also references quality and performance support, which is good to see

Taste-Overall7%−0.02

dont leave any odd taste

Works well, has a slightly funny taste

Great taste

Efficiency6%+0.46

Effective

Its very fantastic with in 2 weeks able lift 34 kg dumble press from 24 kg each side

Works well

Ease Of Chewing/Swallowing5%+0.11

Swallowable

The capsules are easy to take

Easy to swallow

Nutritional Content5%

Protein powder is great

I am really happy with this supplement

Great protein, great results,

FAQ

Common Steroids questions

Answered from the same tracked data.