Skip to content

Sterile Gauze

Fail

Prices span $1.73–$10.09, mostly outside the sweet spot, so Sterile Gauze is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£122K/yr123K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
74%top-5 click share · 8 brands · 15 sellers

Flapen Score

Sterile Gauze against its category

The dotted line is the Health & Personal Care average. Past it, Sterile Gauze is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sterile Gauze market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sterile Gauze 123K times last year and spent an estimated £122K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
16.7%
Market size, estimated
£122Ka year
Peak month
May1.5× the quietest month
Top search term
sterile gauze59K searches a year

02 · Price

A sale here is worth £5.91.

Listings sell for £5.91 on average, from £1.73 to £10.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.91 that is £6K to £7K a year per listing.

Average price
£5.91under the $15 to $100 sweet spot
Price range
£1.73–£10.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #13 within First Aid. It carries 817 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#13in First Aid
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
817per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Sterile Gauze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£37K£49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • JFA Medical43%
  • ABENA35%
  • fitmedix9%
  • Premier4%
  • Safety First Aid Group3%
  • NanaCare2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Sterile Gauze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sterile Gauze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sterile gauze59K/yr
  • sterile gauze pads30K/yr
  • gauze pads sterile11K/yr
  • sterile gauze swabs11K/yr
  • sterile swabs8K/yr
  • sterile pads3K/yr

Reviews and returns

What reviews say buyers love and hate about Sterile Gauze

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product17%−0.07

Description inaccurate

Not as described

The description is misleading

Size-Overall10%−0.02

Bigger than I imagined

Very small

Smaller than I thought

Value For Money7%+1.12

Would like them to be a bit cheaper though

Massive price increase

Waste of hard earned cash

Contamination6%−0.04

once opened the entire pack of 5 is no longer sterile

The items are not individually packed or sterile

Not the best way to send sterile medical goods

Quality-Overall6%+1.51

Cheap

Not good quality please

Love

Value For Money21%+1.12

Good for the price

Value for money

Excellent value for money

Quality-Overall20%+1.51

Premium feel and performance

Excellent product

premium quality with high absorption

Advertised Vs Actual Product11%−0.07

As described

Consistent with the description

They work exactly as they should

Soft Feel6%

soft and highly absorbent

They are soft

gentle on the skin

Ease Of Use6%+0.58

Easy to use

easy to open

Easy to use and store

Return

0.1% Return rate 58% Fixable by listing

Size-Overall46%▄▁█▆▅▆

Bigger than I imagined

Very small

Smaller than I thought

Contamination10%▁▆▁▁█▄

once opened the entire pack of 5 is no longer sterile

The items are not individually packed or sterile

Not the best way to send sterile medical goods

Adhesion/Stickiness9%▁█▄▅▂▁

Sticky non-stick Definitely NOT non-stick guaze

needs more tape

NOT 'Non-adherent' enough - sticks to flesh

Advertised Vs Actual Product9%▁█▁▃▂▂

Description inaccurate

Not as described

The description is misleading

Ease Of Use6%▁▁▁▁▄█

FAQ

Common Sterile Gauze questions

Answered from the same tracked data.