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Sterile Gauze

Fail

Prices span $1.73–$10.09, mostly outside the sweet spot, so Sterile Gauze is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£122K/yr123K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
74%top-5 click share · 8 brands · 15 sellers

Flapen Score

Sterile Gauze against its category

The dotted line is the Health & Personal Care average. Past it, Sterile Gauze is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sterile Gauze market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sterile Gauze 123K times last year and spent an estimated £122K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
16.7%
Market size, estimated
£122Ka year
Peak month
May1.5× the quietest month
Top search term
sterile gauze59K searches a year

02 · Price

A sale here is worth £5.91.

Listings sell for £5.91 on average, from £1.73 to £10.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.91 that is £6K to £7K a year per listing.

Average price
£5.91under the $15 to $100 sweet spot
Price range
£1.73–£10.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #13 within First Aid. It carries 817 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#13in First Aid
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
817per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Sterile Gauze products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£37K£49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

3%

  • JFA Medical43%
  • ABENA35%
  • fitmedix9%
  • Premier4%
  • Safety First Aid Group3%
  • NanaCare2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Sterile Gauze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sterile Gauze search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sterile gauze59K/yr
  • sterile gauze pads30K/yr
  • gauze pads sterile11K/yr
  • sterile gauze swabs11K/yr
  • sterile swabs8K/yr
  • sterile pads3K/yr

Reviews and returns

What reviews say buyers love and hate about Sterile Gauze

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
17%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“Description inaccurate”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sterile Gauze questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data