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Starflower Oil Capsules

soft demand (-21.5% this quarter) — Starflower Oil Capsules doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 25Growth 14Conversion 98Competition 30Returns 100Price range 17Avg price 36Brand share 46Review moat 85Quality gap 23
This niche Category average

Is Starflower Oil Capsules profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Starflower Oil Capsules is a £103K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.

Starflower Oil Capsules: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.5% over the last 90 days and 16.1% of searches end in a purchase.

£103K

revenue / yr

Units sold / yr10K
Search volume / yr-21.5%62K
Conversion rate16.1%
Avg price£10.26

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 15
Top-5 product click share67%
Open market23%
Avg brand age91 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement71%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews291

Top Starflower Oil Capsules products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£21K£31K£41K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

  • ALPHA0126%
  • Horbäach23%
  • HIGHER NATURE10%
  • Simply Supplements10%
  • UKHealthHouse9%
  • NutriVolv5%
  • Open — no brand owns it (7 brands, 18%)

Starflower Oil Capsules demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR16.1%Products17Brands13Top 5 Brands77%OOS Rate0.0%Rating4.6★Reviews291Avg BSR#192
2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Starflower Oil Capsules search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • starflower oil capsules23K/yr
  • starflower oil9K/yr
  • borage oil8K/yr
  • starflower oil capsules 2000mg5K/yr
  • starflower oil capsules 1000mg9K/yr
  • star flower oil capsules 1000mg4K/yr
  • starflower3K/yr

What reviews say buyers love and hate about Starflower Oil Capsules

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Quality-Overall17%

Very good product be using for couple years now

Menstrual Issues9%

soothe PMS symptoms

Value For Money7%

Good value

Vitamin7%

capsules are a fantastic addition to your daily supplement routine

Ease Of Chewing/Swallowing7%

Easy to swallow tablets

What buyers complain about

47% of reviews
Vegan/Organic15%

Halal

Quality-Overall6%

Needs improvement

Cutting/Trimming6%

tablets a bit hard to cut in two

Size-Overall6%

A little large

Advertised Vs Actual Product5%

Apart from this rather sloppy bit of marketing

Common Starflower Oil Capsules questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Starflower Oil Capsules 44/100 on Amazon United Kingdom — Skip it. The niche generates £103K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -21.5% over the last 90 days.
Search demand for Starflower Oil Capsules on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.