Is starflower oil capsules profitable to sell on Amazon United Kingdom?

The niche generates £103K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (44/100).

How competitive is the starflower oil capsules niche?

13 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in starflower oil capsules?

Top complaints mined from reviews: Vegan/Organic, Quality-Overall, Cutting/Trimming. The return rate is 0.0%.

When does demand for starflower oil capsules peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the starflower oil capsules niche?

Listings span £4.85–£17.02; the average listing price is £10.26 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.

starflower oil capsules

Skip it

Soft demand (-21.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great290.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.26

avg listing price — sweet spot $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£103K

£103K/yr · 62K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad£4.85–£17.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, starflower oil capsules is a £103K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

starflower oil capsules market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £82K–£103K; units × avg price
Conversion rate: 16.1%
Avg BSR: #192
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 91 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

ALPHA0126%
Horbäach23%
HIGHER NATURE10%
Simply Supplements10%
UKHealthHouse9%
NutriVolv5%
Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top starflower oil capsules search terms

starflower oil capsules23K/yr -11.6%14.4% conv.
starflower oil9K/yr -11.8%11.2% conv.
borage oil8K/yr -41.3%5.4% conv.
starflower oil capsules 2000mg5K/yr +2.5%20.0% conv.
starflower oil capsules 1000mg9K/yr -56.3%15.2% conv.
star flower oil capsules 1000mg4K/yr -16.3%17.0% conv.
starflower3K/yr -5.3%13.3% conv.

All search terms

Top starflower oil capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Starflower Oil 2000mg 380mg GLA Cold-Pressed Borage Oil - 90 Softgels - Natural Source of Omega-6 3 Month Supply Resealable and Recyclable Pouch by Alpha01

ALPHA01£8.124.7★272 rev

Horbäach£14.124.8★431 rev

Higher Nature Starflower Oil Capsules 1000mg 220mg GLA Cold-Pressed Natural Source of Omega 6 Womens Hormone PMS Menopause & Skin Support True Food Formula - Borage Oil Capsules - 30 Capsules

HIGHER NATURE£10.824.7★30 rev

Starflower Oil 1000mg | High Strength Borage Oil Softgels with GLA | 180 Softgels | Cold-Pressed | Made in The UK

Simply Supplements£13.104.6★44 rev

NutriVolv£8.434.6★21 rev

Newest

by launch date

NutriVolv£8.4321 rev

8mo ago

Higher Nature Starflower Oil Capsules 1000mg 220mg GLA Cold-Pressed Natural Source of Omega 6 Womens Hormone PMS Menopause & Skin Support True Food Formula - Borage Oil Capsules - 30 Capsules

HIGHER NATURE£10.8230 rev

11mo ago

Starflower Oil 1000mg | High Strength Borage Oil Softgels with GLA | 180 Softgels | Cold-Pressed | Made in The UK

Simply Supplements£13.1044 rev

1y ago

Starflower Oil Capsules 1000mg | High Strength Borage Oil with Vitamin B6 | 168mg GLA | 90 Softgels | Carlyle

Carlyle£8.2746 rev

1y ago

Healthspan£17.02297 rev

4y ago

What buyers say about starflower oil capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Very good product be using for couple years now”

Menstrual Issues9%

“soothe PMS symptoms”

Value For Money7%

“Good value”

Vitamin7%

“capsules are a fantastic addition to your daily supplement routine”

Ease Of Chewing/Swallowing7%

“Easy to swallow tablets”

Skin Health6%

“keep your skin looking clear”

Hormonal Balance5%

“which is particularly helpful for hormone support”

Ingredients-Overall4%

“Quality capsules 💊 Great starflower oil capsules”

Vegan/Organic3%

“This is an easy way to supplement omega 6 and its vegan too”

Joint Pain3%

“for me is has certainly helped my inflamed joints & muscles”

What buyers complain about

Vegan/Organic15%

“Halal”

Quality-Overall6%

“Needs improvement”

Cutting/Trimming6%

“tablets a bit hard to cut in two”

Size-Overall6%

“A little large”

Advertised Vs Actual Product5%

“Apart from this rather sloppy bit of marketing”

Texture/Consistency-Overall3%

“the capsule texture was disappointing for me”

Side Effects3%

“they'll know it can ruin your life”

Taste-Overall1%

“There is no smell and no taste”

Ease Of Chewing/Swallowing1%

“for some that have a problem with swallowing tablets might find them difficult”

Jamming/Clogging1%

“although I am careful when using any oils as my skin clogs very easily”

Common questions

Is starflower oil capsules profitable to sell on Amazon United Kingdom?: The niche generates £103K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (44/100).
How competitive is the starflower oil capsules niche?: 13 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in starflower oil capsules?: Top complaints mined from reviews: Vegan/Organic, Quality-Overall, Cutting/Trimming. The return rate is 0.0%.
When does demand for starflower oil capsules peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the starflower oil capsules niche?: Listings span £4.85–£17.02; the average listing price is £10.26 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.