Is st johns wort profitable to sell on Amazon United Kingdom?

The niche generates £218K/yr across 11 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the st johns wort niche?

8 brands and 11 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in st johns wort?

Top complaints mined from reviews: Side Effects, Stress/Anxiety, Acid Regulator/Stomach Ache Relief. The return rate is 0.1%.

When does demand for st johns wort peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the st johns wort niche?

Listings span £7.89–£20.38; the average listing price is £12.55 (sweet spot $15–$100). The average incumbent carries 731 reviews — the moat a new listing must climb.

st johns wort

Worth a look

Shows low returns (0.1%), but soft demand (-15.2% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good730.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.55

avg listing price — sweet spot $15–$100

Price range

Okay£7.89–£20.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£218K

£218K/yr · 140K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, st johns wort is a £218K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

st johns wort market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: £188K–£251K; units × avg price
Conversion rate: 12.4%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 10.5%
Avg brand age: 52 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Nutrivo28%
Schwabe27%
NATURAL & HEALTHY UK14%
Vitaherbs9%
ALZURO LABS9%
ProBotanics8%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top st johns wort search terms

st johns wort89K/yr -12.9%11.6% conv.
st johns wort tablets maximum strength28K/yr -16.6%16.3% conv.
st johns wort tablets13K/yr -40.4%10.0% conv.
ucalm st johns wort4K/yr +8.7%1.3% conv.
st. johns wort4K/yr -7.6%6.4% conv.
wort2K/yr +3.6%0.4% conv.

All search terms

Top st johns wort products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutrivo St Johns Wort 500mg - 90 Tablets | 3 Months Supply | Vegan | UK Made

Nutrivo£7.894.5★187 rev

St Johns Wort 1000mg - 60 Tablets - Suitable for Vegans - Natural & Healthy UK - Food Supplement

NATURAL & HEALTHY UK£8.774.4★60 rev

Schwabe KarmaMood Maximum Strength - St Johns Wort Extract 425mg - Traditional Herbal Medicinal Product - 60 Tablets

Schwabe£20.384.4★1,270 rev

Schwabe KarmaMood - St Johns Wort Extract 250mg - Traditionally Used for Low Mood and Mild Anxiety - Traditional Herbal Medicinal Product - 30 Tablets

Schwabe£8.274.3★400 rev

Alzuro Labs St. Johns Wort 5 000mg Equivalent | High Strength 500mg 10:1 Extract | 90 Vegan Capsules | Mood & Emotional Wellbeing Support | GMP & 3rd Party Lab Tested

ALZURO LABS£15.254.7★78 rev

Newest

by launch date

Vitaherbs£13.081 rev

2mo ago

Vitaherbs£11.693 rev

4mo ago

St Johns Wort 1000mg - 60 Tablets - Suitable for Vegans - Natural & Healthy UK - Food Supplement

NATURAL & HEALTHY UK£8.7760 rev

7mo ago

Alzuro Labs St. Johns Wort 5 000mg Equivalent | High Strength 500mg 10:1 Extract | 90 Vegan Capsules | Mood & Emotional Wellbeing Support | GMP & 3rd Party Lab Tested

ALZURO LABS£15.2578 rev

9mo ago

ProBotanics St Johns Wort 900mg Maximum Strength | Standardised 0.3% Hypericin Extract | High-Strength Herbal Supplement for Emotional Wellbeing | 60 Vegan Capsules

ProBotanics£15.2420 rev

1y ago

What buyers say about st johns wort

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“The price seems reasonable for these”

Quality-Overall9%

“Given the high dosage and quality, this supplement is reasonably priced compared to others on the market”

Ease Of Chewing/Swallowing9%

“easy to swallow”

Focus Enhancement9%

“works really well to regulate mood”

Stress/Anxiety8%

“Anxiety relief”

Vitamin6%

“A helpful supplement”

Ingredients-Overall4%

“Good clean ingredients”

Ease Of Use4%

“Easy to take”

Menstrual Issues4%

“Great for menopause”

Vegan/Organic4%

“The vegan capsules are easy to take, and the formula feels thoughtfully put together for general mood and emotional balance”

What buyers complain about

Side Effects26%

“Ive no idea what if any effect Wort has on me”

Stress/Anxiety16%

“May increase anxiety in some people”

Acid Regulator/Stomach Ache Relief4%

“these give me the worst stomach upset ever”

Ingredients-Overall4%

“Not sure what hidden ingredients is in these”

Dosage3%

“some have a stronger dose”

Size-Overall3%

“Although the tablets are a bit large for me”

Top return reasons

Magnesium100%

Common questions

Is st johns wort profitable to sell on Amazon United Kingdom?: The niche generates £218K/yr across 11 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the st johns wort niche?: 8 brands and 11 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in st johns wort?: Top complaints mined from reviews: Side Effects, Stress/Anxiety, Acid Regulator/Stomach Ache Relief. The return rate is 0.1%.
When does demand for st johns wort peak?: Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the st johns wort niche?: Listings span £7.89–£20.38; the average listing price is £12.55 (sweet spot $15–$100). The average incumbent carries 731 reviews — the moat a new listing must climb.