St Johns Wort
St Johns Wort shows low returns (0.1%), but soft demand (-15.2% this quarter) keeps it on the watch list.
Flapen Score
Is St Johns Wort profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, St Johns Wort is a £218K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
St Johns Wort: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.2% over the last 90 days and 12.4% of searches end in a purchase.
£218K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 11 products
Top St Johns Wort products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nutrivo St Johns Wort 500mg - 90 Tablets | 3 Months Supply | Vegan | UK Made
- Price
- £7.89
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 1y ago
St Johns Wort 1000mg - 60 Tablets - Suitable for Vegans - Natural & Healthy UK - Food Supplement
- Price
- £8.77
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 7mo ago
Schwabe KarmaMood Maximum Strength - St Johns Wort Extract 425mg - Traditional Herbal Medicinal Product - 60 Tablets
- Price
- £20.38
- Rating
- 4.4/5
- Reviews
- 1,270
- Age
- 17y ago
Schwabe KarmaMood - St Johns Wort Extract 250mg - Traditionally Used for Low Mood and Mild Anxiety - Traditional Herbal Medicinal Product - 30 Tablets
- Price
- £8.27
- Rating
- 4.3/5
- Reviews
- 400
- Age
- 16y ago
Alzuro Labs St. Johns Wort 5 000mg Equivalent | High Strength 500mg 10:1 Extract | 90 Vegan Capsules | Mood & Emotional Wellbeing Support | GMP & 3rd Party Lab Tested
- Price
- £15.25
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 9mo ago
Trending
90-day click momentum
St Johns Wort 1000mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs
- Price
- £13.08
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago
Natures Aid Ucalm St Johns Wort - Traditional Herbal Remedy for Low Mood & Mild Anxiety Relief - Supports Emotional Balance & Mental Clarity - Vegan Non-GMO Gluten-Free - 120 Tablets
- Price
- £9.61
- Rating
- 4.3/5
- Reviews
- 5,523
- Age
- 11y ago
St Johns Wort 500mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs
- Price
- £11.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Alzuro Labs St. Johns Wort 5 000mg Equivalent | High Strength 500mg 10:1 Extract | 90 Vegan Capsules | Mood & Emotional Wellbeing Support | GMP & 3rd Party Lab Tested
- Price
- £15.25
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 9mo ago
ProBotanics St Johns Wort 900mg Maximum Strength | Standardised 0.3% Hypericin Extract | High-Strength Herbal Supplement for Emotional Wellbeing | 60 Vegan Capsules
- Price
- £15.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch dateSt Johns Wort 1000mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs
- Price
- £13.08
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago
St Johns Wort 500mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs
- Price
- £11.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
St Johns Wort 1000mg - 60 Tablets - Suitable for Vegans - Natural & Healthy UK - Food Supplement
- Price
- £8.77
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 7mo ago
Alzuro Labs St. Johns Wort 5 000mg Equivalent | High Strength 500mg 10:1 Extract | 90 Vegan Capsules | Mood & Emotional Wellbeing Support | GMP & 3rd Party Lab Tested
- Price
- £15.25
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 9mo ago
ProBotanics St Johns Wort 900mg Maximum Strength | Standardised 0.3% Hypericin Extract | High-Strength Herbal Supplement for Emotional Wellbeing | 60 Vegan Capsules
- Price
- £15.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Nutrivo28%
- Schwabe27%
- NATURAL & HEALTHY UK14%
- Vitaherbs9%
- ALZURO LABS9%
- ProBotanics8%
- Open — no brand owns it (2 brands, 6%)
St Johns Wort demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top St Johns Wort search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- st johns wort89K/yr
- st johns wort tablets maximum strength28K/yr
- st johns wort tablets13K/yr
- ucalm st johns wort4K/yr
- st. johns wort4K/yr
- wort2K/yr
What reviews say buyers love and hate about St Johns Wort
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“The price seems reasonable for these”
“Given the high dosage and quality, this supplement is reasonably priced compared to others on the market”
“easy to swallow”
“works really well to regulate mood”
“Anxiety relief”
What buyers complain about
56% of reviews“Ive no idea what if any effect Wort has on me”
“May increase anxiety in some people”
“these give me the worst stomach upset ever”
“Not sure what hidden ingredients is in these”
“some have a stronger dose”
St Johns Wort return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common St Johns Wort questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
