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St Johns Wort

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -15.2% this quarter, so St Johns Wort is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£218K/yr140K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
71%top-5 click share · 8 brands · 11 sellers

Flapen Score

St Johns Wort against its category

The dotted line is the Health & Personal Care average. Past it, St Johns Wort is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Johns Wort market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for St Johns Wort 140K times last year and spent an estimated £218K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
12.4%
Market size, estimated
£218Ka year
Peak month
November1.8× the quietest month
Top search term
st johns wort89K searches a year

02 · Price

A sale here is worth £12.55.

Listings sell for £12.55 on average, from £7.89 to £20.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £12.55 that is £19K to £25K a year per listing.

Average price
£12.55under the $15 to $100 sweet spot
Price range
£7.89–£20.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #10 within Over-the-Counter Medication. It carries 731 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#10in Over-the-Counter Medication
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
731per listing
Listings tracked
11

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top St Johns Wort products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£65K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

11

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

6%

  • Nutrivo28%
  • Schwabe27%
  • NATURAL & HEALTHY UK14%
  • Vitaherbs9%
  • ALZURO LABS9%
  • ProBotanics8%
  • Open — no brand owns it (2 brands, 6%)

Demand

St Johns Wort search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top St Johns Wort search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • st johns wort89K/yr
  • st johns wort tablets maximum strength28K/yr
  • st johns wort tablets13K/yr
  • ucalm st johns wort4K/yr
  • st. johns wort4K/yr
  • wort2K/yr

Reviews and returns

What reviews say buyers love and hate about St Johns Wort

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
26%of negative reviews mention “Side Effects”
0.1%of orders come back
“Ive no idea what if any effect Wort has on me”
A buyer, on “Side Effects”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common St Johns Wort questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data