St Johns Wort
MaybeReturns run at only 0.1% of orders. But demand is soft, at -15.2% this quarter, so St Johns Wort is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 4850
- Market size
- £218K/yr140K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 11 sellers
Flapen Score
St Johns Wort against its category
The dotted line is the Health & Personal Care average. Past it, St Johns Wort is stronger. Inside it, weaker.
Market
The St Johns Wort market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for St Johns Wort 140K times last year and spent an estimated £218K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £218Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- st johns wort89K searches a year
02 · Price
A sale here is worth £12.55.
Listings sell for £12.55 on average, from £7.89 to £20.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £12.55 that is £19K to £25K a year per listing.
- Average price
- £12.55under the $15 to $100 sweet spot
- Price range
- £7.89–£20.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £19K–£25K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #10 within Over-the-Counter Medication. It carries 731 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 10.5%
- Average rank
- #10in Over-the-Counter Medication
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 731per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top St Johns Wort products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutrivo St Johns Wort 500mg - 90 Tablets | 3 Months Supply | Vegan | UK Made
- Price
- £7.89
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 1y ago
St Johns Wort 1000mg - 60 Tablets - Suitable for Vegans - Natural & Healthy UK - Food Supplement
- Price
- £8.77
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 7mo ago
Schwabe KarmaMood Maximum Strength - St Johns Wort Extract 425mg - Traditional Herbal Medicinal Product - 60 Tablets
- Price
- £20.38
- Rating
- 4.4/5
- Reviews
- 1,270
- Age
- 17y ago
Schwabe KarmaMood - St Johns Wort Extract 250mg - Traditionally Used for Low Mood and Mild Anxiety - Traditional Herbal Medicinal Product - 30 Tablets
- Price
- £8.27
- Rating
- 4.3/5
- Reviews
- 400
- Age
- 16y ago
Alzuro Labs St. Johns Wort 5 000mg Equivalent | High Strength 500mg 10:1 Extract | 90 Vegan Capsules | Mood & Emotional Wellbeing Support | GMP & 3rd Party Lab Tested
- Price
- £15.25
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 9mo ago
Trending
90-day click momentum
St Johns Wort 1000mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs
- Price
- £13.08
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago
Natures Aid Ucalm St Johns Wort - Traditional Herbal Remedy for Low Mood & Mild Anxiety Relief - Supports Emotional Balance & Mental Clarity - Vegan Non-GMO Gluten-Free - 120 Tablets
- Price
- £9.61
- Rating
- 4.3/5
- Reviews
- 5,523
- Age
- 11y ago
St Johns Wort 500mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs
- Price
- £11.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Alzuro Labs St. Johns Wort 5 000mg Equivalent | High Strength 500mg 10:1 Extract | 90 Vegan Capsules | Mood & Emotional Wellbeing Support | GMP & 3rd Party Lab Tested
- Price
- £15.25
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 9mo ago
ProBotanics St Johns Wort 900mg Maximum Strength | Standardised 0.3% Hypericin Extract | High-Strength Herbal Supplement for Emotional Wellbeing | 60 Vegan Capsules
- Price
- £15.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch dateSt Johns Wort 1000mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs
- Price
- £13.08
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago
St Johns Wort 500mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs
- Price
- £11.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
St Johns Wort 1000mg - 60 Tablets - Suitable for Vegans - Natural & Healthy UK - Food Supplement
- Price
- £8.77
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 7mo ago
Alzuro Labs St. Johns Wort 5 000mg Equivalent | High Strength 500mg 10:1 Extract | 90 Vegan Capsules | Mood & Emotional Wellbeing Support | GMP & 3rd Party Lab Tested
- Price
- £15.25
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 9mo ago
ProBotanics St Johns Wort 900mg Maximum Strength | Standardised 0.3% Hypericin Extract | High-Strength Herbal Supplement for Emotional Wellbeing | 60 Vegan Capsules
- Price
- £15.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Nutrivo28%
- Schwabe27%
- NATURAL & HEALTHY UK14%
- Vitaherbs9%
- ALZURO LABS9%
- ProBotanics8%
- Open — no brand owns it (2 brands, 6%)
Demand
St Johns Wort search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top St Johns Wort search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- st johns wort89K/yr
- st johns wort tablets maximum strength28K/yr
- st johns wort tablets13K/yr
- ucalm st johns wort4K/yr
- st. johns wort4K/yr
- wort2K/yr
Reviews and returns
What reviews say buyers love and hate about St Johns Wort
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ive no idea what if any effect Wort has on me
I have noticed a few adverse effects such as the sensitivity to sunlight
I have suffered from low mood for many years
May increase anxiety in some people
when i do become really stressed or upset
I had been feeling very anxious
these give me the worst stomach upset ever
Not sure what hidden ingredients is in these
some have a stronger dose
Love
The price seems reasonable for these
Great value
Good price
Given the high dosage and quality, this supplement is reasonably priced compared to others on the market
Excellent product
Quality
easy to swallow
I find these capsule types to be much easier to swallow
You are getting 90 easy to swallow capsules as they are typical in size
works really well to regulate mood
improvement in mood
Ideal to help you support your mood
Anxiety relief
Feel a great deal less anxious
It helps promote a sense of calmness
Return
0.1% Return rate 0% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common St Johns Wort questions
Answered from the same tracked data.