Is spray plaster profitable to sell on Amazon United Kingdom?

The niche generates £194K/yr across 14 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the spray plaster niche?

10 brands and 56 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in spray plaster?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Water Resistance. The return rate is 0.3%.

When does demand for spray plaster peak?

Demand peaks in Apr–May–Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the spray plaster niche?

Listings span £4.25–£10.68; the average listing price is £6.73 (sweet spot $15–$100). The average incumbent carries 1,519 reviews — the moat a new listing must climb.

spray plaster

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($4.25–$10.68) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,519.21

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Market size

Okay£194K

£194K/yr · 224K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£6.73

avg listing price — sweet spot $15–$100

Price range

Bad£4.25–£10.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, spray plaster is a £194K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

spray plaster market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: £168K–£202K; units × avg price
Conversion rate: 12.9%
Avg BSR: #141
Page quality: 0%
Prime: 86%
Sponsored: 86%
Out of stock: 7.4%
Avg brand age: 50 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Elastoplast48%
Liquid Skin23%
AINxtolm7%
Generic6%
Smith & Nephew3%
QinZiEn3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — +12.3% search growth over the last 90 days.

Peak months: Apr, May, Jul · busiest ÷ quietest = 2.2×

Open Trend

Top spray plaster search terms

liquid plaster41K/yr -0.3%9.7% conv.
spray plaster27K/yr +85.7%11.7% conv.
elastoplast wound spray17K/yr +89.9%9.1% conv.
spray plasters for wounds20K/yr +27.2%13.0% conv.
liquid bandage28K/yr -19.0%8.0% conv.
liquid skin26K/yr -23.0%15.1% conv.
spray on plaster10K/yr +68.8%13.2% conv.
liquid bandages7K/yr +1.1%0.9% conv.
plaster spray5K/yr +157.4%10.8% conv.
liquid plaster for wounds10K/yr -42.0%11.2% conv.

All search terms

Top spray plaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elastoplast Spray Plaster for Wounds (40ml) Quick-Drying and Easy to Apply on Everyday Abrasions Flexible and Invisible Wound Dressing Water-Resistant Protection Up to 40 Applications

Elastoplast£5.354.4★154 rev

Liquid Skin Liquid Plaster - Waterproof Liquid Bandage for Small Cuts Wounds Cracked Skin - Promotes Faster Natural Healing - No Sting Non-Burning Safe for Kids Formula - Pack of 2 x 1g Pipettes

Liquid Skin£6.584.3★2,911 rev

Liquid Plaster Liquid Wound Dressing Wound Spray Waterproof Plasters for Wounds Waterproof Sp-ray for Wo-und Spray Plasters for WOU-nds Liq-uid Skin SPR-ay WOU-nd Stick Protective WOU-nd Cleaning

AINxtolm£5.993.8★70 rev

Liquid Skin Liquid Plaster Waterproof Liquid Bandage for Cuts Wounds & Cracked Skin Transparent FastDry Second Skin Protection No-Sting Kid-Safe Formula Also for Pets 2 Packs (4×1g Pipettes)

Liquid Skin£9.794.3★3,132 rev

New Skin Liquid Plaster Waterproof and Breathable Quick-Dry Gel Liquid Bandages for Scrapes 10ml2pc

Generic£6.963.8★831 rev

Newest

by launch date

Elastoplast Spray Plaster for Wounds (40ml) Quick-Drying and Easy to Apply on Everyday Abrasions Flexible and Invisible Wound Dressing Water-Resistant Protection Up to 40 Applications

Elastoplast£5.35154 rev

5mo ago

Elastoplast Liquid Plaster Concentrate (60 Applications) Quick-Drying Liquid Plaster for Everyday Wounds Flexible and Invisible Wound Dressing Second-Skin Feel and Water-Resistant

Elastoplast£6.058 rev

5mo ago

2Pcs Skin Liquid Plaster Liquid Wound Dressing Skin Glue for Wounds Human Waterproof Spray Plasters Breathable Liqui/d Plaste/r Waterproof Spray Woun/d Stick Protective Quick Dry Gel Liqui/d Plaste/r

Gerhua£5.0650 rev

9mo ago

Liquid Plasters Waterproof Liquid-On Wo/und Dressing & Skin Glue for Human Transparent and Breathable Quick-Dry Gel for WOU/nd Care Waterproof Protective Dressing for Woun/ds Cleaning

QinZiEn£4.2550 rev

11mo ago

IndustraCare Large Spray Plaster Transparent Film Wound Protection 70ml Protect Cuts & Grazes

IndustraCare£8.31104 rev

1y ago

What buyers say about spray plaster

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Fantastic product from an excellent seller”

Advertised Vs Actual Product9%

“As advertised”

Spray/Flow7%

“The spray can be applied easily with one hand”

Cutting/Trimming7%

“A good alternative for cuts”

Efficiency7%

“It does work”

Value For Money7%

“Good value for money”

Ease Of Use5%

“its handy to keep in your bag”

Protection5%

“Water-Resistant Protection”

Water Resistance5%

“Water-resistant protection”

Skin Health4%

“This stuff is amazing as a quick spray protects the skin”

What buyers complain about

Functionality-Overall9%

“Doesnt do what its supposed to”

Quality-Overall8%

“RUBBISH PRODUCT”

Water Resistance7%

“it is NOT water resistant”

Adhesion/Stickiness7%

“very little adhesion”

Moist/Dry6%

“It doesnt dry”

Durability5%

“doesnt last very long”

Size-Overall4%

“The tubes are tiny”

Value For Money4%

“Avoid at all cost”

Ease Of Use4%

“little tricky to use”

Thickness3%

“Thin”

Top return reasons

Functionality-Overall27%

Adhesion/Stickiness17%

Advertised Vs Actual Product13%

Quality-Overall6%

Size-Overall5%

Moist/Dry5%

Leak-Proof5%

Dosage2%

Water Resistance2%

Durability2%

Common questions

Is spray plaster profitable to sell on Amazon United Kingdom?: The niche generates £194K/yr across 14 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the spray plaster niche?: 10 brands and 56 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in spray plaster?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Water Resistance. The return rate is 0.3%.
When does demand for spray plaster peak?: Demand peaks in Apr–May–Jul; the busiest month runs 2.2× the quietest.
What does it cost to enter the spray plaster niche?: Listings span £4.25–£10.68; the average listing price is £6.73 (sweet spot $15–$100). The average incumbent carries 1,519 reviews — the moat a new listing must climb.