Spotlight Oral Care Toothbrush Heads

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months

67K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

14.0%

Market size, estimated

£279Ka year

Peak month

September1.4× the quietest month

Top search term

spotlight oral care27K searches a year

Listings sell for £29.76 on average, from £8.46 to £78.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £29.76 that is £7K to £15K a year per listing.

Average price

£29.76inside the $15 to $100 sweet spot

Price range

£8.46–£78.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£7K–£15K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #132 within Dental Care. It carries 158 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#132in Dental Care

Average rating

4.10 starsAmazon United Kingdom average 4.36 stars

Average reviews

158per listing

Listings tracked

15

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months