Spotlight Oral Care Toothbrush Heads
MaybeBuyers convert on 14.0% of searches. But the top 5 brands take 100% of clicks, so Spotlight Oral Care Toothbrush Heads is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £279K/yr67K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 15 sellers
Flapen Score
Spotlight Oral Care Toothbrush Heads against its category
The dotted line is the Health & Personal Care average. Past it, Spotlight Oral Care Toothbrush Heads is stronger. Inside it, weaker.
Market
The Spotlight Oral Care Toothbrush Heads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spotlight Oral Care Toothbrush Heads 67K times last year and spent an estimated £279K. All 4 brands take every click. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £279Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- spotlight oral care27K searches a year
02 · Price
A sale here is worth £29.76.
Listings sell for £29.76 on average, from £8.46 to £78.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £29.76 that is £7K to £15K a year per listing.
- Average price
- £29.76inside the $15 to $100 sweet spot
- Price range
- £8.46–£78.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£15K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #132 within Dental Care. It carries 158 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #132in Dental Care
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 158per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Spotlight Oral Care Toothbrush Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Spotlight Oral Care Sonic Toothbrush Replacement Heads - 3 Pack | Made by Dentists | Micro-Action Bristles Target Plaque Staining & Bad Breath | 9-Month Supply | Fits Spotlight Sonic Toothbrush Only
- Price
- £17.22
- Rating
- 4.3/5
- Reviews
- 428
- Age
- 5y ago
Spotlight Oral Care Teeth Whitening Strips 28 Strips + Toothpaste (14-Day Treatment) Ultra Whitening Strips Sensitive Teeth & Enamel Safe Made by Dentists Hydrogen Peroxide Teeth Brightening Kit
- Price
- £20.73
- Rating
- 4.0/5
- Reviews
- 101
- Age
- 1y ago
Spotlight Oral Care Sonic Electric Toothbrush - Made by Dentists | Removes 9× More Plaque Than A Manual Brush | Up to 70-Day Battery | Multi Award Winning | Premium Oral-Care Electric Toothbrush
- Price
- £54.85
- Rating
- 4.2/5
- Reviews
- 126
- Age
- 1y ago
Spotlight Oral Care Sonic Toothbrush Replacement Heads - 3 Pack | Made by Dentists | Micro-Action Bristles Target Plaque Staining & Bad Breath | 9-Month Supply | Fits Spotlight Sonic Toothbrush Only
- Price
- £16.98
- Rating
- 4.3/5
- Reviews
- 428
- Age
- 3y ago
Spotlight Oral Care Advanced Action Whitening Pro Toothpaste - Dentist-Developed Triple Action Formula with Hydroxyapatite Diamond Powder & PAP - Enamel Repair & Zero-Sensitivity Whitening - Two Pack
- Price
- £14.42
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 8mo ago
Trending
90-day click momentum
Spotlight Oral Care Sonic Pro Electric Toothbrush + 6 Heads (18-Month Supply) Made by Dentists | Pressure Sensor & 4 Modes | USB-C Charging 70-Day Battery | Gently Whitens Sensitive Gums White
- Price
- £70.41
- Rating
- 3.7/5
- Reviews
- 111
- Age
- 5mo ago
Spotlight Oral Care Sonic Pro Electric Toothbrush + 6 Heads (18-Month Supply) Made by Dentists | Pressure Sensor & 4 Modes | USB-C Charging 70-Day Battery | Gently Whitens Sensitive Gums Black
- Price
- £68.72
- Rating
- 3.7/5
- Reviews
- 111
- Age
- 6mo ago
Spotlight Oral Care Advanced Action Whitening Pro Toothpaste - Dentist-Developed Triple Action Formula with Hydroxyapatite Diamond Powder & PAP - Enamel Repair & Zero-Sensitivity Whitening - Two Pack
- Price
- £14.42
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 8mo ago
Spotlight Oral Care Teeth Whitening Strips 28 Strips + Toothpaste (14-Day Treatment) Ultra Whitening Strips Sensitive Teeth & Enamel Safe Made by Dentists Hydrogen Peroxide Teeth Brightening Kit
- Price
- £20.73
- Rating
- 4.0/5
- Reviews
- 101
- Age
- 1y ago
Spotlight Oral Care Teeth Whitening Powder - Made by Dentists | PAP+ Hydroxyapatite & Diamond Powder | Non-Abrasive & Enamel-Safe | Suitable for Sensitive Teeth & Dental Work | Instant Whitening
- Price
- £13.87
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 3y ago
Newest
by launch dateSpotlight Oral Care Sonic Pro Electric Toothbrush + 6 Heads (18-Month Supply) Made by Dentists | Pressure Sensor & 4 Modes | USB-C Charging 70-Day Battery | Gently Whitens Sensitive Gums White
- Price
- £70.41
- Rating
- 3.7/5
- Reviews
- 111
- Age
- 5mo ago
Spotlight Oral Care Sonic Pro Electric Toothbrush + 6 Heads (18-Month Supply) Made by Dentists | Pressure Sensor & 4 Modes | USB-C Charging 70-Day Battery | Gently Whitens Sensitive Gums Black
- Price
- £68.72
- Rating
- 3.7/5
- Reviews
- 111
- Age
- 6mo ago
Spotlight Oral Care Advanced Action Whitening Pro Toothpaste - Dentist-Developed Triple Action Formula with Hydroxyapatite Diamond Powder & PAP - Enamel Repair & Zero-Sensitivity Whitening - Two Pack
- Price
- £14.42
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 8mo ago
Compatible with Spotlight Oral Care Electric Toothbrush Replacement Brush Heads for Spotlight Oral Care Sonic Electric Toothbrush with Dust Cover 10 Pack (White M)
- Price
- £8.46
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 9mo ago
Compatible with Spotlight Replacement Toothbrush Heads Oral Care Toothbrush Heads for Spotlight Replacement Toothbrush Head White5 Pcs
- Price
- £14.26
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Spotlight Oral Care93%
- iorilip4%
- SAVTMVAS2%
- Fisteeth2%
- Open — no brand owns it (0%)
Demand
Spotlight Oral Care Toothbrush Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Spotlight Oral Care Toothbrush Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spotlight oral care27K/yr
- spotlight oral care toothbrush heads23K/yr
- spotlight toothbrush heads4K/yr
- spotlight toothbrush3K/yr
- spotlight oral care sonic toothbrush5K/yr
- spotlight oral care toothbrush3K/yr
- spotlight oral care sonic2K/yr
Reviews and returns
What reviews say buyers love and hate about Spotlight Oral Care Toothbrush Heads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The replacement heads are slightly larger
These do not fit my toothbrush
does not fit
Overpriced
outrageously expensive
way too expensive
no visible difference
i don't see any difference
made no difference at all
Didnt work
Does not work
Not being a dentist I have no way of saying that the results are any better or worse than standard Supermarket type brands
I am struggling with this toothbrush
The toothbrush I received does not charge
Love
Definitely whitening my teeth
does a good job at gradually improving the brightness of your teeth
Teeth whitening
Happy with this toothbrush
its gentle enough on the gums
Great product really keeps my teeth looking nice and clean
Excellent Quality
Fantastic product
Decent
Definitely worthwhile
appear good value
Worth the Price
Powerful clean
So far so good leaves a very clean effect
A nice toothpaste to use
Return
0.9% Return rate 65% Fixable by listing
The replacement heads are slightly larger
These do not fit my toothbrush
does not fit
made no difference at all
Didnt work
Does not work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spotlight Oral Care Toothbrush Heads questions
Answered from the same tracked data.