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Sports Tape

soft demand (-52.5% this quarter) — Sports Tape doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 13Growth 0Conversion 88Competition 35Returns 99Price range 12Avg price 24Brand share 7Review moat 66Quality gap 55
This niche Category average

Is Sports Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sports Tape is a £53K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 37/100.

Sports Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.5% over the last 90 days and 10.4% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr8K
Search volume / yr-52.5%58K
Conversion rate10.4%
Avg price£8.72

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 11
Top-5 product click share64%
Open market3%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews846

Top Sports Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

1%

  • SPORTTAPE59%
  • Max Tape27%
  • Firstaid4sport7%
  • Bestbaud3%
  • ADMITRY2%
  • TIGERTAPES2%
  • Open — no brand owns it (1 brand, 1%)

Sports Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR10.4%Products21Brands7Top 5 Brands97%OOS Rate0.0%Rating4.4★Reviews846Avg BSR#154
6K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.0×

Top Sports Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eab tape23K/yr
  • rugby tape23K/yr
  • eab tape 7.5cm4K/yr
  • tear eab tape3K/yr
  • rugby tape strapping3K/yr
  • rugby head tape3K/yr

What reviews say buyers love and hate about Sports Tape

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Adhesion/Stickiness24%

Sticks well

Quality-Overall19%

Very good quality great sticking quality

Value For Money13%

Best price

Advertised Vs Actual Product10%

Just what I needed

Ease Of Use4%

Easy to use

What buyers complain about

80% of reviews
Adhesion/Stickiness50%

Poor Adhesion

Quality-Overall9%

You are selling a very inferior product with the bragging that it is of a professional quality, it is not

Durability5%

comes apart too often

Allergies3%

a bad blister

Value For Money3%

a little expensive

Sports Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
35%
2Size-Overall
11%
3Quality-Overall
9%
4Functionality-Overall
8%
5Color
6%

Common Sports Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sports Tape 37/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 21 tracked products. Search demand moved -52.5% over the last 90 days.
Search demand for Sports Tape on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 5.0× the quietest.