sports tape
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Good845.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.72avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 58K searches
Price range
Bad£1.77–£16.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-52.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sports tape is a £53K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sports tape market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £52K–£70K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #154
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
1%
- SPORTTAPE59%
- Max Tape27%
- Firstaid4sport7%
- Bestbaud3%
- ADMITRY2%
- TIGERTAPES2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.0×
Top sports tape search terms
- eab tape23K/yr
- rugby tape23K/yr
- eab tape 7.5cm4K/yr
- tear eab tape3K/yr
- rugby tape strapping3K/yr
- rugby head tape3K/yr
Top sports tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6 Rolls SPORTTAPE Tearable 5cm x 4.5m Elastic Adhesive Bandage EAB Strong-Grip Breathable Sports Tape | Rugby Lifting Joint Support Compression & Thumb Taping White
SPORTTAPE£14.154.5★823 rev
MaxTape EAB Elastic Adhesive Bandage Tape White 5 cm x 4.5 m Box of 6
Max Tape£8.764.5★42 rev
6 Rolls - SPORTTAPE EAB Tape | 7.5cm x 4.5m - White - Tearable Elastic Adhesive Bandage | Rugby Lifting Tear Light Strapping Tape for Medical Lifting Blocks Knee Strapping Elbow & Wrist
SPORTTAPE£16.584.5★610 rev
Firstaid4sport EAB Tear Lite Tape 5cm x 6.9m
Firstaid4sport£2.564.5★49 rev
SPORTTAPE 6 Rolls Elastic Adhesive Bandage 2.5cm x 4.5m Tearable EAB for Thumb Hand & Finger Support | Rowing Weightlifting & Golf Grip Tape | Toe Taping & First Aid Strapping
SPORTTAPE£8.364.4★528 rev
Newest
by launch date
SPORTTAPE 6 Rolls EAB Tape | 7.5cm x 4.5m - Black - Tearable Elastic Adhesive Bandage | Rugby Lifting Tear Light Strapping Tape for Medical Lifting Blocks Knee Strapping Elbow & Wrist
SPORTTAPE£16.73610 rev
SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
SPORTTAPE£6.792,844 rev
SPORTTAPE 6 Rolls Elastic Adhesive Bandage 2.5cm x 4.5m Tearable EAB for Thumb Hand & Finger Support | Rowing Weightlifting & Golf Grip Tape | Toe Taping & First Aid Strapping
SPORTTAPE£8.36528 rev
MaxTape EAB Elastic Adhesive Bandage Tape White 5 cm x 4.5 m Box of 6
Max Tape£8.7642 rev
MaxTape EAB Elastic Adhesive Bandage Tape White 7.5 cm x 4.5 m Box of 6
Max Tape£13.1025 rev
Trending
90-day click momentum
Soon GO Kinesiology Tape 1/2/5 Rolls 2 Inch (5 cm) High Elasticity Physio Tape Hypoallergenic Breathable & Waterproof | Muscle Recovery & Joint Support (Black)
SOONGO£5.864.1★
Firstaid4sport EAB Tear Lite Tape 5cm x 6.9m
Firstaid4sport£2.564.5★
SPORTTAPE 6 Rolls Elastic Adhesive Bandage 2.5cm x 4.5m Tearable EAB for Thumb Hand & Finger Support | Rowing Weightlifting & Golf Grip Tape | Toe Taping & First Aid Strapping
SPORTTAPE£8.364.4★
Firstaid4sport Straight Edge EAB 2.5cm x 4.5m (tan)
Firstaid4sport£1.774.0★
SPORTTAPE EAB Tape | 7.5cm x 4.5m - White - Tearable Elastic Adhesive Bandage | Rugby Lifting Tear Light Strapping Tape for Medical Lifting Blocks Knee Strapping Elbow & Wrist - Single Roll
SPORTTAPE£5.094.5★
What buyers say about sports tape
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks well”
“Very good quality great sticking quality”
“Best price”
“Just what I needed”
“Easy to use”
“Effective”
“durability is very good”
“Strong & long”
“Easy to apply”
“Definitely helped with my knee issue”
What buyers complain about
“Poor Adhesion”
“You are selling a very inferior product with the bragging that it is of a professional quality, it is not”
“comes apart too often”
“a bad blister”
“a little expensive”
“Dont buy its not fit for purpose”
“The glue also leaves a mess on skin when removed”
“Ok. Ok. Doesn't like water though”
“My biggest issue is that the backing has a terrible guide”
“not working”
Top return reasons
Common questions
- Is sports tape profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 21 tracked products. 90-day search growth is -52.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the sports tape niche?
- 7 brands and 11 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in sports tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.2%.
- When does demand for sports tape peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 5.0× the quietest.
- What does it cost to enter the sports tape niche?
- Listings span £1.77–£16.73; the average listing price is £8.72 (sweet spot $15–$100). The average incumbent carries 846 reviews — the moat a new listing must climb.