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Sports Tape

Fail

Demand is soft, at -52.5% this quarter, so Sports Tape is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£53K/yr58K searches / yr
90-day growth
-52.5%search demand this quarter
Competition
64%top-5 click share · 7 brands · 11 sellers

Flapen Score

Sports Tape against its category

The dotted line is the Health & Personal Care average. Past it, Sports Tape is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sports Tape 58K times last year and spent an estimated £53K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-52.5%
Conversion, latest week
10.4%
Market size, estimated
£53Ka year
Peak month
September5.0× the quietest month
Top search term
eab tape23K searches a year

02 · Price

A sale here is worth £8.72.

Listings sell for £8.72 on average, from £1.77 to £16.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.72 that is £2K to £4K a year per listing.

Average price
£8.72under the $15 to $100 sweet spot
Price range
£1.77–£16.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Medical Supplies & Equipment. It carries 846 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#154in Medical Supplies & Equipment
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
846per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sports Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

1%

  • SPORTTAPE59%
  • Max Tape27%
  • Firstaid4sport7%
  • Bestbaud3%
  • ADMITRY2%
  • TIGERTAPES2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Sports Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.0×

Search terms

Top Sports Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eab tape23K/yr
  • rugby tape23K/yr
  • eab tape 7.5cm4K/yr
  • tear eab tape3K/yr
  • rugby tape strapping3K/yr
  • rugby head tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness50%−0.40

Poor Adhesion

adhesive not very strong

Not very sticky

Quality-Overall9%+0.81

You are selling a very inferior product with the bragging that it is of a professional quality, it is not

Rubbish

Awful quality

Durability5%−0.04

comes apart too often

It comes off within 10 min

again, fell off almost immediately

Allergies3%−0.02

a bad blister

It's also made me more itchy than other brands usually do

Gave me a rash

Value For Money3%+0.62

a little expensive

Not worth the money

Waste of money

Love

Adhesion/Stickiness24%−0.40

Sticks well

The adhesive is good

Sticks well

Quality-Overall19%+0.81

Very good quality great sticking quality

Excellent quality that has to be used on top of fixation tape

Excellent quality

Value For Money13%+0.62

Best price

Good value for money

Worth buying

Advertised Vs Actual Product10%+0.96

Just what I needed

Exactly as advertised

As described

Ease Of Use4%+0.42

Easy to use

They were easy to put on. ankle

Very handy

Return

0.2% Return rate 25% Fixable by listing

Adhesion/Stickiness35%▅▅▅█▅▅

Poor Adhesion

adhesive not very strong

Not very sticky

Size-Overall11%█▁▃▅▅▇

Dont buy its not fit for purpose

theyre massive

Ok. Not that grand as expected

Quality-Overall9%▅▂▄▂▃█

You are selling a very inferior product with the bragging that it is of a professional quality, it is not

Rubbish

Awful quality

Functionality-Overall8%▁█▅▄▂█

not working

this product doesnt work do not buy

Color6%▆▅█▁▄▁

FAQ

Common Sports Tape questions

Answered from the same tracked data.