Sports Tape
FailDemand is soft, at -52.5% this quarter, so Sports Tape is a Fail.
- Flapen Score
- 37 / 100Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 4837
- Market size
- £53K/yr58K searches / yr
- 90-day growth
- -52.5%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 11 sellers
Flapen Score
Sports Tape against its category
The dotted line is the Health & Personal Care average. Past it, Sports Tape is stronger. Inside it, weaker.
Market
The Sports Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sports Tape 58K times last year and spent an estimated £53K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -52.5%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £53Ka year
- Peak month
- September5.0× the quietest month
- Top search term
- eab tape23K searches a year
02 · Price
A sale here is worth £8.72.
Listings sell for £8.72 on average, from £1.77 to £16.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.72 that is £2K to £4K a year per listing.
- Average price
- £8.72under the $15 to $100 sweet spot
- Price range
- £1.77–£16.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Medical Supplies & Equipment. It carries 846 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #154in Medical Supplies & Equipment
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 846per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Sports Tape products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
6 Rolls SPORTTAPE Tearable 5cm x 4.5m Elastic Adhesive Bandage EAB Strong-Grip Breathable Sports Tape | Rugby Lifting Joint Support Compression & Thumb Taping White
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 823
- Age
- 5y ago

MaxTape EAB Elastic Adhesive Bandage Tape White 5 cm x 4.5 m Box of 6
- Price
- £8.76
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 1y ago

6 Rolls - SPORTTAPE EAB Tape | 7.5cm x 4.5m - White - Tearable Elastic Adhesive Bandage | Rugby Lifting Tear Light Strapping Tape for Medical Lifting Blocks Knee Strapping Elbow & Wrist
- Price
- £16.58
- Rating
- 4.5/5
- Reviews
- 610
- Age
- 4y ago

Firstaid4sport EAB Tear Lite Tape 5cm x 6.9m
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 12y ago

SPORTTAPE 6 Rolls Elastic Adhesive Bandage 2.5cm x 4.5m Tearable EAB for Thumb Hand & Finger Support | Rowing Weightlifting & Golf Grip Tape | Toe Taping & First Aid Strapping
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 528
- Age
- 1y ago
Trending
estimated 90-day click momentum
Soon GO Kinesiology Tape 1/2/5 Rolls 2 Inch (5 cm) High Elasticity Physio Tape Hypoallergenic Breathable & Waterproof | Muscle Recovery & Joint Support (Black)
- Price
- £5.86
- Rating
- 4.1/5
- Reviews
- 2,739
- Age
- 8y ago

Firstaid4sport EAB Tear Lite Tape 5cm x 6.9m
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 12y ago

SPORTTAPE 6 Rolls Elastic Adhesive Bandage 2.5cm x 4.5m Tearable EAB for Thumb Hand & Finger Support | Rowing Weightlifting & Golf Grip Tape | Toe Taping & First Aid Strapping
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 528
- Age
- 1y ago

Firstaid4sport Straight Edge EAB 2.5cm x 4.5m (tan)
- Price
- £1.77
- Rating
- 4.0/5
- Reviews
- 568
- Age
- 15y ago

SPORTTAPE EAB Tape | 7.5cm x 4.5m - White - Tearable Elastic Adhesive Bandage | Rugby Lifting Tear Light Strapping Tape for Medical Lifting Blocks Knee Strapping Elbow & Wrist - Single Roll
- Price
- £5.09
- Rating
- 4.5/5
- Reviews
- 610
- Age
- 9y ago
Newest
by launch date
SPORTTAPE 6 Rolls EAB Tape | 7.5cm x 4.5m - Black - Tearable Elastic Adhesive Bandage | Rugby Lifting Tear Light Strapping Tape for Medical Lifting Blocks Knee Strapping Elbow & Wrist
- Price
- £16.73
- Rating
- 4.5/5
- Reviews
- 610
- Age
- 1y ago

SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago

SPORTTAPE 6 Rolls Elastic Adhesive Bandage 2.5cm x 4.5m Tearable EAB for Thumb Hand & Finger Support | Rowing Weightlifting & Golf Grip Tape | Toe Taping & First Aid Strapping
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 528
- Age
- 1y ago

MaxTape EAB Elastic Adhesive Bandage Tape White 5 cm x 4.5 m Box of 6
- Price
- £8.76
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 1y ago

MaxTape EAB Elastic Adhesive Bandage Tape White 7.5 cm x 4.5 m Box of 6
- Price
- £13.10
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
11
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 99%
Open market
1%
- SPORTTAPE59%
- Max Tape27%
- Firstaid4sport7%
- Bestbaud3%
- ADMITRY2%
- TIGERTAPES2%
- Open — no brand owns it (1 brand, 1%)
Demand
Sports Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.0×
Search terms
Top Sports Tape search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eab tape23K/yr
- rugby tape23K/yr
- eab tape 7.5cm4K/yr
- tear eab tape3K/yr
- rugby tape strapping3K/yr
- rugby head tape3K/yr
Reviews and returns
What reviews say buyers love and hate about Sports Tape
We read the reviews and the return reasons for every product selling here.
“Poor Adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sports Tape questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









