Skip to content

Sports First Aid Kit

Fail

Shoppers spend only $43K a year here, so Sports First Aid Kit is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£43K/yr40K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
58%top-5 click share · 14 brands · 31 sellers

Flapen Score

Sports First Aid Kit against its category

The dotted line is the Health & Personal Care average. Past it, Sports First Aid Kit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports First Aid Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sports First Aid Kit 40K times last year and spent an estimated £43K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
5.1%
Market size, estimated
£43Ka year
Peak month
September5.6× the quietest month
Top search term
sports first aid kit13K searches a year

02 · Price

A sale here is worth £20.60.

Listings sell for £20.60 on average, from £6.07 to £58.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £20.60 that is £2K to £5K a year per listing.

Average price
£20.60inside the $15 to $100 sweet spot
Price range
£6.07–£58.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #53 within First Aid. It carries 2,342 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
84%
Out of stock, average day
1.2%
Average rank
#53in First Aid
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,342per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Sports First Aid Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

31

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

27%

  • General Medi20%
  • Safety First Aid Group15%
  • Generic14%
  • Koolpak11%
  • JFA Medical7%
  • Reliance Medical6%

Demand

Sports First Aid Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.6×

Search terms

Top Sports First Aid Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sports first aid kit13K/yr
  • football first aid kit9K/yr
  • football first aid kit fa approved11K/yr
  • first aid kit sport3K/yr
  • football medical kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Sports First Aid Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.01

This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm

Large

Smaller than i expected

Advertised Vs Actual Product19%−0.06

Not everything advertised was included

Either way, misleading

Misleading

Quality-Overall8%−0.02

Really poor quality

Bag quality isn't great

it's cheaply made

Value For Money6%+2.18

I feel that this is an expensive item for what is inside

definitely not worth the money

Very pricey

Portability4%+0.15

my mobility is limited

Love

Value For Money23%+2.18

Good value

Good value for money

Well worth it

Quality-Overall18%−0.02

Excellent product

Good product as described

it appears well made

Size-Overall9%−0.01

Compact size

Great size

Lovely size bag

Portability7%+0.15

Compact

easy to carry

Handy kit

Advertised Vs Actual Product6%−0.06

Good product, just as advertised

As described

Does the job

Return

0.1% Return rate 67% Fixable by listing

Size-Overall61%█▆▆▇▅▆

This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm

Large

Smaller than i expected

Weight Heavy10%▁▁▄█▃▃

Its bigger and heavier than expected

Too heavy to carry in a rucksack

A touch heavy -

Value For Money9%▁▁█▃▅▆

I feel that this is an expensive item for what is inside

definitely not worth the money

Very pricey

Quality-Overall4%▁█▂▁▂▁

Really poor quality

Bag quality isn't great

it's cheaply made

Ease Of Use2%█▃▁▁▃▂

FAQ

Common Sports First Aid Kit questions

Answered from the same tracked data.