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Sports First Aid Kit

Fail

Shoppers spend an estimated $43K a year here, so Sports First Aid Kit is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£43K/yr40K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
58%top-5 click share · 14 brands · 31 sellers

Flapen Score

Sports First Aid Kit against its category

The dotted line is the Health & Personal Care average. Past it, Sports First Aid Kit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports First Aid Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sports First Aid Kit 40K times last year and spent an estimated £43K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
5.1%
Market size, estimated
£43Ka year
Peak month
September5.6× the quietest month
Top search term
sports first aid kit13K searches a year

02 · Price

A sale here is worth £20.60.

Listings sell for £20.60 on average, from £6.07 to £58.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £20.60 that is £2K to £5K a year per listing.

Average price
£20.60inside the $15 to $100 sweet spot
Price range
£6.07–£58.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #53 within First Aid. It carries 2,342 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
84%
Out of stock, average day
1.2%
Average rank
#53in First Aid
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,342per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Sports First Aid Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

31

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 95%

Open market

27%

  • General Medi20%
  • Safety First Aid Group15%
  • Generic14%
  • Koolpak11%
  • JFA Medical7%
  • Reliance Medical6%

Demand

Sports First Aid Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.6×

Search terms

Top Sports First Aid Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sports first aid kit13K/yr
  • football first aid kit9K/yr
  • football first aid kit fa approved11K/yr
  • first aid kit sport3K/yr
  • football medical kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Sports First Aid Kit

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
19%of negative reviews mention “Size-Overall”
0.1%of orders come back
“This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sports First Aid Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data