sports first aid kit
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£20.60avg listing price — sweet spot $15–$100
Price range
Great£6.07–£58.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,342.32avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£43K£43K/yr · 40K searches
According to Flapen's Amazon United Kingdom niche tracking, sports first aid kit is a £43K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sports first aid kit market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 80%
- Out of stock
- 1.2%
- Avg brand age
- 77 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
31
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
27%
- General Medi20%
- Safety First Aid Group15%
- Generic14%
- Koolpak11%
- JFA Medical7%
- Reliance Medical6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 5.6×
Top sports first aid kit search terms
- sports first aid kit13K/yr
- football first aid kit9K/yr
- football first aid kit fa approved11K/yr
- first aid kit sport3K/yr
- football medical kit3K/yr
Top sports first aid kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Safety First Aid Group Sports First Aid Kit in Water-Resistant Holdall Bag - Fully Stocked
Safety First Aid Group£25.984.4★296 rev
Premium Sports First Aid Kit - Fully Stocked with 2 x Ice Packs Freeze Spray Foil Blanket and More.
Generic£19.814.3★83 rev
General Medi 210 Piece First Aid Kit- Emergency kit - Reflective Design - Includes Ice(Cold) Pack Moleskin Pad and Emergency Blanket for Travel Home Office Car Workplace & Outdoor
General Medi£13.314.8★7,252 rev
Koolpak Sports Team First Aid Kit - 63 Piece Football and Rugby First Aid Kit - Blue Waterproof Touchline Medical Bag for Schools Clubs Training & Matchday 39x28x19cm
Koolpak£29.754.6★202 rev
JFA Medical Large Haversack Bag First Aid Kit
JFA Medical£30.894.8★1,241 rev
Newest
by launch date
FORZA First Aid Bag | Club & Premium Physio Bag with Configurable Compartments Ideal for Sports Teams Coaches & Clubs (Club with First Aid Kit)
FORZA£29.074 rev
Zafety Supplies Football First Aid Kit Navy Blue Medical Bag with FA Approved Contents Complete Pitchside Sports Emergency Kit for Teams
Zafety Supplies£18.760 rev
HONYAO First Aid Kit 180 Pcs Premium Medical Kit for Home Car Workplace Travel Camping Sports Kids Includes Eyewash 2 x Instant Cold Packs 2 x Burn Gel Emergency Blanket Plasters Green
HONYAO£14.54691 rev
FirstAid4Sport Touchline Bag - Grey - Ultimate Sideline Bag for Sports First Aid
Firstaid4sport£23.988 rev
320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
Active Era£24.60124 rev
Trending
90-day click momentumFORZA First Aid Bag | Club & Premium Physio Bag with Configurable Compartments Ideal for Sports Teams Coaches & Clubs (Club with First Aid Kit)
FORZA£29.075.0★
HONYAO First Aid Kit 180 Pcs Premium Medical Kit for Home Car Workplace Travel Camping Sports Kids Includes Eyewash 2 x Instant Cold Packs 2 x Burn Gel Emergency Blanket Plasters Green
HONYAO£14.544.6★
320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
Active Era£24.604.6★
Zafety Supplies Football First Aid Kit Navy Blue Medical Bag with FA Approved Contents Complete Pitchside Sports Emergency Kit for Teams
Zafety Supplies£18.760.0★
Lewis-Plast Small Premium BS8599-1 Compliant (Low Risk High Risk) First Aid Kit - First Aid Kit For Injuries
Lewis-Plast£10.924.6★
What buyers say about sports first aid kit
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Excellent product”
“Compact size”
“Compact”
“Good product, just as advertised”
“The case is compact”
“This is a great lightweight”
“Handy”
“Everything is packed appropriately”
“Great and compacted”
What buyers complain about
“This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm”
“Not everything advertised was included”
“Really poor quality”
“I feel that this is an expensive item for what is inside”
“my mobility is limited”
“Checked by weighing water on a digital scale - I got no higher than 4.78 Kgs”
“The plasters are of poor quality”
“Not a high standard of medical items very basic”
“Its bigger and heavier than expected”
“It is too big to fit in the glove compartment”
Top return reasons
Common questions
- Is sports first aid kit profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the sports first aid kit niche?
- 14 brands and 31 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in sports first aid kit?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.1%.
- When does demand for sports first aid kit peak?
- Demand peaks in Aug–Sep; the busiest month runs 5.6× the quietest.
- What does it cost to enter the sports first aid kit niche?
- Listings span £6.07–£58.30; the average listing price is £20.60 (sweet spot $15–$100). The average incumbent carries 2,342 reviews — the moat a new listing must climb.