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Sports First Aid Kit

a small market ($43K/yr) — Sports First Aid Kit doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 11Growth 39Conversion 60Competition 44Returns 99Price range 81Avg price 89Brand share 62Review moat 42Quality gap 25
This niche Category average

Is Sports First Aid Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sports First Aid Kit is a £43K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.

Sports First Aid Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.3% over the last 90 days and 5.1% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr3K
Search volume / yr+11.3%40K
Conversion rate5.1%
Avg price£20.60

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers14 · 31
Top-5 product click share58%
Open market32%
Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement80%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews2,342

Top Sports First Aid Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

31

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

27%

  • General Medi20%
  • Safety First Aid Group15%
  • Generic14%
  • Koolpak11%
  • JFA Medical7%
  • Reliance Medical6%

Sports First Aid Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR5.1%Products25Brands14Top 5 Brands68%OOS Rate1.2%Rating4.6★Reviews2,342Avg BSR#53
2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.6×

Top Sports First Aid Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sports first aid kit13K/yr
  • football first aid kit9K/yr
  • football first aid kit fa approved11K/yr
  • first aid kit sport3K/yr
  • football medical kit3K/yr

What reviews say buyers love and hate about Sports First Aid Kit

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Value For Money23%

Good value

Quality-Overall18%

Excellent product

Size-Overall9%

Compact size

Portability7%

Compact

Advertised Vs Actual Product6%

Good product, just as advertised

What buyers complain about

74% of reviews
Size-Overall19%

This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm

Advertised Vs Actual Product19%

Not everything advertised was included

Quality-Overall8%

Really poor quality

Value For Money6%

I feel that this is an expensive item for what is inside

Portability4%

my mobility is limited

Sports First Aid Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
61%
2Weight Heavy
10%
3Value For Money
9%
4Quality-Overall
4%
5Ease Of Use
2%

Common Sports First Aid Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sports First Aid Kit 49/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +11.3% over the last 90 days.
Search demand for Sports First Aid Kit on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 5.6× the quietest.