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Spirulina Powder

Fail

The top 5 brands take 95% of clicks, so Spirulina Powder is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£121K/yr139K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
85%top-5 click share · 7 brands · 15 sellers

Flapen Score

Spirulina Powder against its category

The dotted line is the Health & Personal Care average. Past it, Spirulina Powder is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirulina Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spirulina Powder 139K times last year and spent an estimated £121K. The top 5 brands take 95% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
10.1%
Market size, estimated
£121Ka year
Peak month
February1.5× the quietest month
Top search term
spirulina powder110K searches a year

02 · Price

A sale here is worth £8.63.

Listings sell for £8.63 on average, from £1.93 to £16.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £8.63 that is £13K to £17K a year per listing.

Average price
£8.63under the $15 to $100 sweet spot
Price range
£1.93–£16.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #86 within Herbal Supplements. It carries 1,619 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#86in Herbal Supplements
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,619per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Spirulina Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Sevenhills Wholefoods50%
  • ALPHA0132%
  • Herbal Magic5%
  • Naturya5%
  • Inner Vitality3%
  • Bulk3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Spirulina Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Spirulina Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirulina powder110K/yr
  • spirulina organic powder14K/yr
  • organic spirulina powder10K/yr
  • spirulina powder 1kg3K/yr
  • spirulina powder organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Spirulina Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall39%−0.24

taste wise it's wildly exaggerated

has a weird taste in water

Horrible taste

Color11%+0.37

Input it in smoothies which can ruin the colour as its such dark green

Its very blue lol

Very dark green

Flavor6%+0.23

the flavor from this spirulina seem to cancel each other out

No strong flavour great for smoothies

Smell4%−0.02

Smells a little bit

it tastes like what fertaliser smells like

Dilute/Watery4%

Its pretty horrible on its own in water

even mixing in water for ages it cloys and doesn't fully dissolve,

the powder is very light

Love

Quality-Overall29%+1.46

It feels high quality and natural, and Ive noticed my shrimp are more active during feeding time

Good quality product

Great quality and cheap

Value For Money14%+0.78

Reasonable price

Worth it

Great value

Taste-Overall7%−0.24

Taste good

Tastes great

Fab messy delicious

Nutritional Content6%+0.18

Protein supplements

Amazing health benefits

Good in protein shakes

Vegan/Organic6%−0.02

Great lovely healthy organic spirulina

Claimed it was organic

Seven hills organic GREEN spirulina powder

FAQ

Common Spirulina Powder questions

Answered from the same tracked data.