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Spiky Massage Ball

Fail

Prices span $3.09–$14.92, mostly outside the sweet spot, so Spiky Massage Ball is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£72K/yr102K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
54%top-5 click share · 12 brands · 37 sellers

Flapen Score

Spiky Massage Ball against its category

The dotted line is the Health & Personal Care average. Past it, Spiky Massage Ball is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiky Massage Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spiky Massage Ball 102K times last year and spent an estimated £72K. The top 5 brands take 79% of clicks. Demand peaks in May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
11.0%
Market size, estimated
£72Ka year
Peak month
May1.9× the quietest month
Top search term
spiky massage ball57K searches a year

02 · Price

A sale here is worth £6.39.

Listings sell for £6.39 on average, from £3.09 to £14.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.39 that is £2K to £3K a year per listing.

Average price
£6.39under the $15 to $100 sweet spot
Price range
£3.09–£14.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #31 within Wellness. It carries 1,162 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
83%
Out of stock, average day
6.1%
Average rank
#31in Wellness
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,162per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Spiky Massage Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

37

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

16%

  • URAQT23%
  • Beenax23%
  • HELDSON16%
  • PHYSICAL9%
  • Fitness Mad9%
  • PHYSIOWORX5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Spiky Massage Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Spiky Massage Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiky massage ball57K/yr
  • spiky ball14K/yr
  • spiky ball massage6K/yr
  • pilates spiky ball5K/yr
  • soft spiky massage ball4K/yr
  • spiky balls4K/yr
  • spiky massage balls4K/yr
  • massage spiky ball3K/yr
  • spikey ball3K/yr
  • spikey massage balls2K/yr

Reviews and returns

What reviews say buyers love and hate about Spiky Massage Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel57%−0.33

ITS NOT SOFT AS ADVERTISED

But not soft

NOT soft

Advertised Vs Actual Product6%+0.67

Poor description of goods

Not as advertised at all

Not as described

Massage Quality5%+0.29

Not good when you are looking specifically for a soft massage ball

This is NOT a massage ball

Not the softer massage balls

Ease Of Use5%0.00

Just cant use it for what I wanted

Sharpness5%−0.03

They are a bit sharp

Love

Quality-Overall24%+2.14

The product is really well made

Excellent product

Good quality

Advertised Vs Actual Product17%+0.67

Exact description

As advertised and good value

As expected

Massage Quality9%+0.29

Good strong massage balls

Massage ball works well

I really like this massage roller

Value For Money8%+0.63

Amazing value for money

Very good price

Really great value

Joint Pain6%+0.50

Also useful for back and shoulder injuries

I got this massage roller to help try and ease pains in my elbows and legs and so far have been very pleased with it

Helps my shoulder pain almost instantly

Return

1.2% Return rate 18% Fixable by listing

Hard Feel52%▇██▇█▇

ITS NOT SOFT AS ADVERTISED

But not soft

NOT soft

Size-Overall15%▄▄▆▅▇█

Not fit for purpose

This one is slightly too big for some exercises I've got

Soft Feel6%▅█▅▄▃▃
Material Quality5%▅▄▃█▅▅
Functionality-Overall3%█▃▅█▇▁

FAQ

Common Spiky Massage Ball questions

Answered from the same tracked data.