spiderman toothbrush
Worth a lookShows searches that convert (20.4% search→purchase), but soft demand (-18.0% this quarter) keeps it on the watch list.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good£679K£679K/yr · 341K searches
Price range
Good£2.92–£32.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,238.2avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.76avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, spiderman toothbrush is a £679K/yr Amazon United Kingdom market (341K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
spiderman toothbrush market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £488K–£586K
- units × avg price
- Conversion rate
- 20.4%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
117
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
6%
- Oral-B70%
- BrillFresh6%
- Oddekey5%
- MeetSmile5%
- SYSMIC4%
- KP Pharma3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 20.5×
Top spiderman toothbrush search terms
- oral b kids toothbrush head78K/yr
- oral b toothbrush head kids47K/yr
- kids oral b toothbrush head42K/yr
- spiderman toothbrush33K/yr
- kids toothbrush heads19K/yr
- oral b io kids13K/yr
- oral b spiderman toothbrush head12K/yr
- kids electric toothbrush heads13K/yr
- oral b pro kids toothbrush heads10K/yr
- spiderman toothbrush heads10K/yr
Top spiderman toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro Kids Electric Toothbrush Head with Spiderman Characters Extra Soft Bristles for Ages 3+ Pack of 4 Toothbrush Heads White
Oral-B£8.744.7★3,289 rev
Oral-B Pro Kids Original Electric Toothbrush Heads Disney Frozen White - 4 Count Extra Soft Bristles for Ages 3+
Oral-B£8.294.7★2,082 rev
Oral-B Kids Lion King Power Toothbrush Refill Heads 4PK
Oral-B£8.624.8★868 rev
OddeKey Kids Toothbrush Heads Compatible with Braun Oral B Pro Kids Pro Junior Electric Toothbrush Extra Soft Bristles for Gentle Care Replacement Heads for Ages 3+ and 6-12 8 Count
Oddekey£6.584.6★932 rev
8 Count Kids Replacement Heads Compatible with Braun Oral B Electric Toothbrush Ultra Soft Bristles Ideal for Kids.
MeetSmile£4.904.4★1,714 rev
Newest
by launch date
Oral-B iO Kids Marvel Spiderman Electric Toothbrush Head for Age 6+ Gentle on Wobbly Teeth and Gums for Cleaner Teeth Pack of 2
Oral-B£11.7235 rev
Oral-B iO Kids Marvel Spiderman Electric Toothbrush 1 Toothbrush Head 1 Travel Case 3 Modes with Kid-Friendly Sensitive Mode 2-Min Music Timer for Ages 6+
Oral-B£32.32496 rev
Oral-B iO Kids Electric Toothbrush Heads for Ages 6+ Disney Stitch 2 Count - Gentle Cleaning for Wobbly Teeth & Gums Compatible with Oral-B iO Kids Electric Toothbrushes
Oral-B£12.03307 rev
Oral B Compatible Kids Toothbrush Head | OralVista 16 Pack Colourful Electric Toothbrush Heads for Kids | Soft for Sensitive Gums | Fun Design Makes Brushing Enjoyable | Easy Fit & Durable
OralVista£7.78897 rev
Marvel Spiderman Kids Battery Powered Electric Toothbrush with Soft Bristles Enhanced Vibration Protection Cap & Battery Included for Children Aged 4-14 Years Old BPA-Free & Non-Toxic Toothbrush
KP Pharma£5.07176 rev
Trending
90-day click momentum
8pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
BrillFresh£5.394.5★
Oral-B iO Kids Marvel Spiderman Electric Toothbrush Head for Age 6+ Gentle on Wobbly Teeth and Gums for Cleaner Teeth Pack of 2
Oral-B£11.724.7★
OddeKey Kids Toothbrush Heads Compatible with Braun Oral B Pro Kids Pro Junior Electric Toothbrush Extra Soft Bristles for Gentle Care Replacement Heads for Ages 3+ and 6-12 8 Count
Oddekey£6.584.6★
Oral-B iO Kids Electric Toothbrush Heads for Ages 6+ Disney Stitch 2 Count - Gentle Cleaning for Wobbly Teeth & Gums Compatible with Oral-B iO Kids Electric Toothbrushes
Oral-B£12.034.5★
Oral-B Pro Kids Electric Toothbrush 1 Handle Featuring Marvel Spider-Man 1 Toothbrush Head Designed By Braun For Ages 3+
Oral-B£17.124.5★
What buyers say about spiderman toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Great for the grandchildren to encourage teeth brushing”
“Good value for money”
“Good quality”
“Fits very well”
“Just what I needed”
“Great colour and Spider-Man design for my little boy”
“Durable, well made, quality”
“still clean really well”
“It's easy to use”
“Works great”
What buyers complain about
“Broke”
“Poor quality”
“Complained to oral b”
“The problem is that the two adapters I bought don't fit”
“They may not be an expensive brand”
“.Very strange, I charged it when I bought it and I have never charged it again”
“not as described”
“Rubbish battery”
“Not kids”
“Not compatible for oral b”
Top return reasons
Common questions
- Is spiderman toothbrush profitable to sell on Amazon United Kingdom?
- The niche generates £679K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the spiderman toothbrush niche?
- 9 brands and 117 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in spiderman toothbrush?
- Top complaints mined from reviews: Durability, Quality-Overall, Oral Hygiene. The return rate is 0.3%.
- When does demand for spiderman toothbrush peak?
- Demand peaks in Jun; the busiest month runs 20.5× the quietest.
- What does it cost to enter the spiderman toothbrush niche?
- Listings span £2.92–£32.32; the average listing price is £9.76 (sweet spot $15–$100). The average incumbent carries 2,238 reviews — the moat a new listing must climb.