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Spiderman Toothbrush

Spiderman Toothbrush shows searches that convert (20.4% search→purchase), but soft demand (-18.0% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 68Growth 16Conversion 100Competition 35Returns 98Price range 59Avg price 31Brand share 23Review moat 43Quality gap 30
This niche Category average

Is Spiderman Toothbrush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spiderman Toothbrush is a £679K/yr Amazon United Kingdom market (341K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.

Spiderman Toothbrush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.0% over the last 90 days and 20.4% of searches end in a purchase.

£679K

revenue / yr

Units sold / yr60K
Search volume / yr-18.0%341K
Conversion rate20.4%
Avg price£9.76

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 117
Top-5 product click share64%
Open market9%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement60%
New entrants (1y)3· 3 succeeded
Avg rating4.6★
Avg reviews2,238

Top Spiderman Toothbrush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£68K£136K£204K£272K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

117

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

6%

  • Oral-B70%
  • BrillFresh6%
  • Oddekey5%
  • MeetSmile5%
  • SYSMIC4%
  • KP Pharma3%
  • Open — no brand owns it (3 brands, 6%)

Spiderman Toothbrush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume341KCVR20.4%Products20Brands9Top 5 Brands91%OOS Rate0.0%Rating4.6★Reviews2,238Avg BSR#34
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 20.5×

Top Spiderman Toothbrush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • oral b kids toothbrush head78K/yr
  • oral b toothbrush head kids47K/yr
  • kids oral b toothbrush head42K/yr
  • spiderman toothbrush33K/yr
  • kids toothbrush heads19K/yr
  • oral b io kids13K/yr
  • oral b spiderman toothbrush head12K/yr
  • kids electric toothbrush heads13K/yr
  • oral b pro kids toothbrush heads10K/yr
  • spiderman toothbrush heads10K/yr

What reviews say buyers love and hate about Spiderman Toothbrush

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Oral Hygiene30%

Great for the grandchildren to encourage teeth brushing

Value For Money12%

Good value for money

Quality-Overall10%

Good quality

Size-Overall7%

Fits very well

Advertised Vs Actual Product7%

Just what I needed

What buyers complain about

72% of reviews
Durability13%

Broke

Quality-Overall13%

Poor quality

Oral Hygiene12%

Complained to oral b

Size-Overall9%

The problem is that the two adapters I bought don't fit

Value For Money9%

They may not be an expensive brand

Spiderman Toothbrush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Charging
16%
3Compatibility-Overall
12%
4Functionality-Overall
8%
5Oral Hygiene
5%

Common Spiderman Toothbrush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spiderman Toothbrush 50/100 on Amazon United Kingdom — Worth a look. The niche generates £679K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -18.0% over the last 90 days.
Search demand for Spiderman Toothbrush on Amazon United Kingdom peaks in Jun, where the busiest month runs 20.5× the quietest.