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Spiderman Toothbrush

Maybe

Buyers convert on 20.4% of searches. But demand is soft, at -18.0% this quarter, so Spiderman Toothbrush is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£679K/yr341K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
64%top-5 click share · 9 brands · 117 sellers

Flapen Score

Spiderman Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Spiderman Toothbrush is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spiderman Toothbrush 341K times last year and spent an estimated £679K. The top 5 brands take 91% of clicks. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

20.4% of searches ended in a purchase last week.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £679K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
20.4%
Market size, estimated
£679Ka year
Peak month
June20.5× the quietest month
Top search term
oral b kids toothbrush head78K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £2.92 to £32.32. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £9.76 that is £20K to £24K a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£2.92–£32.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£20K–£24K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Dental Care. It carries 2,238 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Dental Care
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,238per listing
Listings tracked
20

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Spiderman Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£68K£136K£204K£272K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

117

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

6%

  • Oral-B70%
  • BrillFresh6%
  • Oddekey5%
  • MeetSmile5%
  • SYSMIC4%
  • KP Pharma3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Spiderman Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 20.5×

Search terms

Top Spiderman Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b kids toothbrush head78K/yr
  • oral b toothbrush head kids47K/yr
  • kids oral b toothbrush head42K/yr
  • spiderman toothbrush33K/yr
  • kids toothbrush heads19K/yr
  • oral b io kids13K/yr
  • oral b spiderman toothbrush head12K/yr
  • kids electric toothbrush heads13K/yr
  • oral b pro kids toothbrush heads10K/yr
  • spiderman toothbrush heads10K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.08

Broke

Does not last

Dead in 9 months

Quality-Overall13%−0.05

Poor quality

Quality wise it is very weak

Not as good quality as original brand name

Oral Hygiene12%+2.04

Complained to oral b

Really rubbish toothbrush

Mold developed inside the toothbrush after 3 months

Size-Overall9%+0.30

The problem is that the two adapters I bought don't fit

didnt fit my daughters toothbrush

Nope, smaller than the original

Value For Money9%+0.74

They may not be an expensive brand

Not worth it

Bit expensive

Love

Oral Hygiene30%+2.04

Great for the grandchildren to encourage teeth brushing

Good toothbrush

Encourages teeth brushing

Value For Money12%+0.74

Good value for money

Good price

Great value

Quality-Overall10%−0.05

Good quality

Looks well made

This brush heads are good

Size-Overall7%+0.30

Fits very well

Good quality grandson loved it good size

They fit perfectly on my toothbrush

Advertised Vs Actual Product7%+0.27

Just what I needed

As described

Does what it says

Return

0.3% Return rate 46% Fixable by listing

Size-Overall39%▅▆▇█▇▆

The problem is that the two adapters I bought don't fit

didnt fit my daughters toothbrush

Nope, smaller than the original

Charging16%█▇▄▄█▅

.Very strange, I charged it when I bought it and I have never charged it again

Hasnt charged properly since we got it

Stopped charging 1 year in

Compatibility-Overall12%▄▅▄▅▄█

Not compatible for oral b

Functionality-Overall8%▄▅▆▂▄█
Oral Hygiene5%▆▇▇█▃▄

Complained to oral b

Really rubbish toothbrush

Mold developed inside the toothbrush after 3 months

FAQ

Common Spiderman Toothbrush questions

Answered from the same tracked data.