Is spearmint essential oil profitable to sell on Amazon United Kingdom?

The niche generates £13K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (33/100).

How competitive is the spearmint essential oil niche?

9 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in spearmint essential oil?

Top complaints mined from reviews: Smell, Strength, Oily/Greasy. The return rate is 0.1%.

When does demand for spearmint essential oil peak?

Demand peaks in Aug–Sep; the busiest month runs 3.7× the quietest.

What does it cost to enter the spearmint essential oil niche?

Listings span £3.63–£12.06; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 8,310 reviews — the moat a new listing must climb.

spearmint essential oil

Skip it

Prices mostly outside the sweet spot ($3.63–$12.06) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad8,309.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.70

avg listing price — sweet spot $15–$100

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad£13K

£13K/yr · 22K searches

Price range

Bad£3.63–£12.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, spearmint essential oil is a £13K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

spearmint essential oil market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £10K–£13K; units × avg price
Conversion rate: 9.1%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 2.4%
Avg brand age: 66 months
Avg seller age: 211 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

MUNUSNA23%
Handcraft Blends22%
HIQILI20%
nikura17%
MAYJAM7%
The Organic Forest – VEGAN . PURE . NATURAL5%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.7×

Open Trend

Top spearmint essential oil search terms

spearmint oil15K/yr +12.6%6.3% conv.
spearmint essential oil5K/yr -61.2%13.5% conv.
hiqili spearmint oil345/yr +11.5%16.1% conv.
spearmint oil for pcos603/yr +71.7%8.9% conv.
spearmint oil for face543/yr -32.8%2.6% conv.
spearmint oils10/yr +0.0%100.0% conv.
spearmint oil for face pcos65/yr -83.3%0.0% conv.

All search terms

Top spearmint essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MUNUSNA Spearmint Essential Oil 100ml 100% Pure Spearmint Oil for Aromatherapy Diffuser Hair & Scalp Care Candle Making & Natural Insect Repellent Amber Glass Bottle with Dropper

MUNUSNA£7.394.4★2,633 rev

Handcraft Blends Spearmint Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper

Handcraft Blends£7.814.6★2,478 rev

HIQILI Spearmint Essential Oil for Diffuser Skin & Hair Care

HIQILI£12.064.3★876 rev

Nikura Spearmint Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Hair Care Spider Repellent Energy Boost Candle Making | Great for Self Care Skin | Vegan & UK Made

nikura£5.054.5★42,940 rev

100% Plant Based Spearmint Oil for Facial Hair Body Massage & Aromatherapy - 100% Pure & Organic Spearmint Essential Oil for Face Skin Hair & Diffuser

The Organic Forest – VEGAN . PURE . NATURAL£6.814.1★93 rev

Newest

by launch date

MUNUSNA Spearmint Essential Oil 100ml 100% Pure Spearmint Oil for Aromatherapy Diffuser Hair & Scalp Care Candle Making & Natural Insect Repellent Amber Glass Bottle with Dropper

MUNUSNA£7.392,633 rev

10mo ago

Revura Peppermint Essential Oil 10ml Pure Peppermint Oil for Hair & Skin Care Strong Mint Oil for Diffuser Home & Spider/Ant Repellent

Revura£5.10817 rev

1y ago

100% Plant Based Spearmint Oil for Facial Hair Body Massage & Aromatherapy - 100% Pure & Organic Spearmint Essential Oil for Face Skin Hair & Diffuser

The Organic Forest – VEGAN . PURE . NATURAL£6.8193 rev

2y ago

HEYTREE Spearmint Essential Oil 100ml - 100% Pure Natural for Face Skin & Body Care - Add to Lotions Creams & Massage Oil - Also for Diffuser & Beard Care - Vegan & Undiluted

HEYTREE£6.842,611 rev

2y ago

MAYJAM Spearmint Essential Oils 30ML Spearmint Oil for Diffuser Humidifier DIY Home Wardrobes

MAYJAM£4.9715,267 rev

2y ago

What buyers say about spearmint essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell46%

“Good strong smell that”

Quality-Overall16%

“Good quality”

Value For Money10%

“good value for money”

Lubrication6%

“Good oil”

Ease Of Cleaning4%

“Great for getting rid of wasps”

Advertised Vs Actual Product4%

“I think it did the job”

Efficiency4%

“it seems to be working”

Strength4%

“They're very potent so you only need a little”

Spray/Flow2%

“Good value light oil I use in home made room sprays”

Durability2%

“Lasts”

What buyers complain about

Smell38%

“Got the oil all over my hands. not managed to get rid of smell yet because the bottle top is damaged”

Strength25%

“Not overly strong”

Oily/Greasy25%

“Not as effective as other peppermint oil tried”

Top return reasons

Leak-Proof71%

Skin Health8%

Smell8%

Size-Overall8%

Maintenance And Repair4%

Common questions

Is spearmint essential oil profitable to sell on Amazon United Kingdom?: The niche generates £13K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (33/100).
How competitive is the spearmint essential oil niche?: 9 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in spearmint essential oil?: Top complaints mined from reviews: Smell, Strength, Oily/Greasy. The return rate is 0.1%.
When does demand for spearmint essential oil peak?: Demand peaks in Aug–Sep; the busiest month runs 3.7× the quietest.
What does it cost to enter the spearmint essential oil niche?: Listings span £3.63–£12.06; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 8,310 reviews — the moat a new listing must climb.

spearmint essential oil

spearmint essential oil market data

Competition & brand share

Demand & seasonality

Top spearmint essential oil search terms

Top spearmint essential oil products on Amazon

Top sellers

Newest

Trending

What buyers say about spearmint essential oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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