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Spearmint Essential Oil

Fail

Prices span $3.63–$12.06, mostly outside the sweet spot, so Spearmint Essential Oil is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£13K/yr22K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
87%top-5 click share · 9 brands · 13 sellers

Flapen Score

Spearmint Essential Oil against its category

The dotted line is the Health & Personal Care average. Past it, Spearmint Essential Oil is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spearmint Essential Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spearmint Essential Oil 22K times last year and spent an estimated £13K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep. Flapen scores it 33 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
9.1%
Market size, estimated
£13Ka year
Peak month
August3.7× the quietest month
Top search term
spearmint oil15K searches a year

02 · Price

A sale here is worth £6.70.

Listings sell for £6.70 on average, from £3.63 to £12.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £6.70 that is £670 to £2K a year per listing.

Average price
£6.70under the $15 to $100 sweet spot
Price range
£3.63–£12.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£670–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #44 within Alternative Medicine. It carries 8,310 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#44in Alternative Medicine
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,310per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Spearmint Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

6%

  • MUNUSNA23%
  • Handcraft Blends22%
  • HIQILI20%
  • nikura17%
  • MAYJAM7%
  • The Organic Forest – VEGAN . PURE . NATURAL5%
  • Open — no brand owns it (3 brands, 6%)

Demand

Spearmint Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.7×

Search terms

Top Spearmint Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spearmint oil15K/yr
  • spearmint essential oil5K/yr
  • hiqili spearmint oil345/yr
  • spearmint oil for pcos603/yr
  • spearmint oil for face543/yr
  • spearmint oils10/yr
  • spearmint oil for face pcos65/yr

Reviews and returns

What reviews say buyers love and hate about Spearmint Essential Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell38%+1.79

Got the oil all over my hands. not managed to get rid of smell yet because the bottle top is damaged

didn't find it very strong smelling

Strong smell of the oil when I opened the parcel

Strength25%−0.06

Not overly strong

Not as strong as I wouldve liked

Oily/Greasy25%−0.29

Not as effective as other peppermint oil tried

Love

Smell46%+1.79

Good strong smell that

Lovely smell

Lively scent

Quality-Overall16%+0.47

Good quality

Great Product

The product is very good

Value For Money10%+1.24

good value for money

Good price

Good value

Lubrication6%0.00

Good oil

The oil itself is good

Ease Of Cleaning4%+0.47

Great for getting rid of wasps

Return

0.1% Return rate 8% Fixable by listing

Leak-Proof71%▁█▆▆▆▁
Skin Health8%▁▁█▁▁▁
Smell8%▁▁▁█▁▁

Got the oil all over my hands. not managed to get rid of smell yet because the bottle top is damaged

didn't find it very strong smelling

Strong smell of the oil when I opened the parcel

Size-Overall8%▁▁▁▁█▁
Maintenance And Repair4%▁▁▁▁█▁

FAQ

Common Spearmint Essential Oil questions

Answered from the same tracked data.