Sp-6 Ultra Whitening Toothpaste

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months

24K

Growth, 90 days vs prior 90

-67.6%

Conversion, latest week

11.9%

Market size, estimated

£28Ka year

Peak month

November4.2× the quietest month

Top search term

sp6 probiotic whitening toothpaste3K searches a year

Listings sell for £9.75 on average, from £5.82 to £13.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £9.75 that is £975 to £2K a year per listing.

Average price

£9.75under the $15 to $100 sweet spot

Price range

£5.82–£13.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

£975–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 48.9% of listings are out of stock. The average listing ranks #749 within Dental Care. It carries 28 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

75%

Out of stock, average day

48.9%

Average rank

#749in Dental Care

Average rating

4.10 starsAmazon United Kingdom average 4.36 stars

Average reviews

28per listing

Listings tracked

8

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months