Skip to content

Sp-6 Ultra Whitening Toothpaste

Fail

Demand is soft, at -67.6% this quarter, so Sp-6 Ultra Whitening Toothpaste is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£28K/yr24K searches / yr
90-day growth
-67.6%search demand this quarter
Competition
87%top-5 click share · 5 brands · 8 sellers

Flapen Score

Sp-6 Ultra Whitening Toothpaste against its category

The dotted line is the Health & Personal Care average. Past it, Sp-6 Ultra Whitening Toothpaste is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sp-6 Ultra Whitening Toothpaste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sp-6 Ultra Whitening Toothpaste 24K times last year and spent an estimated £28K. All 5 brands take every click. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-67.6%
Conversion, latest week
11.9%
Market size, estimated
£28Ka year
Peak month
November4.2× the quietest month
Top search term
sp6 probiotic whitening toothpaste3K searches a year

02 · Price

A sale here is worth £9.75.

Listings sell for £9.75 on average, from £5.82 to £13.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £9.75 that is £975 to £2K a year per listing.

Average price
£9.75under the $15 to $100 sweet spot
Price range
£5.82–£13.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£975–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 48.9% of listings are out of stock. The average listing ranks #749 within Dental Care. It carries 28 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
48.9%
Average rank
#749in Dental Care
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
28per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Sp-6 Ultra Whitening Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • VLUVLA38%
  • Muiefe30%
  • MSDRWIKEY19%
  • Pipihome9%
  • Bukbas5%
  • Open — no brand owns it (0%)

Demand

Sp-6 Ultra Whitening Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Sp-6 Ultra Whitening Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sp6 probiotic whitening toothpaste3K/yr
  • sp-6 probiotics whitening toothpaste2K/yr
  • sp 6 probiotic toothpaste4K/yr
  • sp6 toothpaste2K/yr
  • sp 6 toothpaste2K/yr
  • sp-6847/yr
  • sp61K/yr
  • sp 6571/yr
  • sp-6 toothpaste2K/yr
  • sp-6 ultra whitening toothpaste2K/yr

Reviews and returns

What reviews say buyers love and hate about Sp-6 Ultra Whitening Toothpaste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.21

While the lack of a strong minty taste or aroma was surprising at first

It doesn't taste to good

Tasteless, doesnt do any promised work

Functionality-Overall17%−0.18

Didn't work for me

No effective

Doesn't work

Jamming/Clogging11%−0.12

Always clogged up

I clogs up all of the time

Stain Resistance11%−0.12

Not getting any whiter

Advertised Vs Actual Product11%−0.10

Dubious claims that it works not so sure

Love

Tooth Brightening22%+0.71

SP 6 probiotic whitening toothpaste so effective

Brilliant toothpaste

Good taste and actually whitened my reeth

Quality-Overall18%+1.29

satisfying results that I find highly rewarding

Good quality

Top quality

Taste-Overall13%−0.21

Good taste and actually whitened my reeth

taste is good too

Tastes good,, works well

Oral Hygiene10%+0.66

Good toothpaste

Love this toothpaste it is great

The 2Pcs S/p-6 Pro/biotic Brightening Toothpaste is an exceptional product that actively promotes dental health while refreshing the mouth and reducing dryness

Value For Money9%+0.58

Great value for money

Great value for money

excellent value

Return

0.1% Return rate 0% Fixable by listing

Taste-Overall100%▁▁▁▁█▁

While the lack of a strong minty taste or aroma was surprising at first

It doesn't taste to good

Tasteless, doesnt do any promised work

FAQ

Common Sp-6 Ultra Whitening Toothpaste questions

Answered from the same tracked data.