sp-6 ultra whitening toothpaste
Skip itSoft demand (-67.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible27.75avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£28K£28K/yr · 24K searches
Growth
Bad-67.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.82–£13.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sp-6 ultra whitening toothpaste is a £28K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sp-6 ultra whitening toothpaste market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £20K–£24K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #749
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 88%
- Out of stock
- 48.9%
- Avg brand age
- 23 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- VLUVLA38%
- Muiefe30%
- MSDRWIKEY19%
- Pipihome9%
- Bukbas5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -67.6% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top sp-6 ultra whitening toothpaste search terms
- sp6 probiotic whitening toothpaste3K/yr
- sp-6 probiotics whitening toothpaste2K/yr
- sp 6 probiotic toothpaste4K/yr
- sp6 toothpaste2K/yr
- sp 6 toothpaste2K/yr
- sp-6847/yr
- sp61K/yr
- sp 6571/yr
- sp-6 toothpaste2K/yr
- sp-6 ultra whitening toothpaste2K/yr
Top sp-6 ultra whitening toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VLUVLA 3pcs SP-6 Probiotic Whitening Toothpaste 140g Fluoride Free Toothpaste with 6 Probiotics Teeth Whitening Fresh Breath Enamel Safe Oral Care for Adults
VLUVLA£10.283.9★18 rev
2Pcs SP-6 Probiotic Brightening Toothpaste Sp-6 Whitening Sensitive Teeth Gum Protection Enamel Safe Deep Cleaning Oral Care Brightens Teeth & Freshens Breath for Adults Kids
Muiefe£7.584.2★34 rev
MSDRWIKEY SP-6 Brightening Toothpaste 6 Probiotics for Daily Oral Care Fluoride-Free No Animal Testing 130g2
MSDRWIKEY£13.024.1★37 rev
VLUVLA 3pcs SP-6 Probiotic Whitening Toothpaste 120g Teeth Whitening Toothpaste for Adults Deep Cleaning & Stain Removal Fresh Breath Gentle Oral Care Tooth Whitening Toothpaste
VLUVLA£10.384.2★23 rev
SP-6 Probiotic Whitening Toothpaste 2Pcs Teeth Whitening Toothpaste with 6 Probiotics Fluoride-Free Protects Enamel Fresh Breath Deep Cleaning
Pipihome£8.513.7★10 rev
Newest
by launch dateSP-6 Probiotic Whitening Toothpaste 2Pcs Teeth Whitening Toothpaste with 6 Probiotics Fluoride-Free Protects Enamel Fresh Breath Deep Cleaning
Pipihome£8.5110 rev
VLUVLA 3pcs SP-6 Probiotic Whitening Toothpaste 140g Fluoride Free Toothpaste with 6 Probiotics Teeth Whitening Fresh Breath Enamel Safe Oral Care for Adults
VLUVLA£10.2818 rev
VLUVLA 3pcs SP-6 Probiotic Whitening Toothpaste 120g Teeth Whitening Toothpaste for Adults Deep Cleaning & Stain Removal Fresh Breath Gentle Oral Care Tooth Whitening Toothpaste
VLUVLA£10.3823 rev
2Pcs SP-6 Probiotic Brightening Toothpaste Sp-6 Whitening Sensitive Teeth Gum Protection Enamel Safe Deep Cleaning Oral Care Brightens Teeth & Freshens Breath for Adults Kids
Muiefe£7.5834 rev
SP-6 Probiotic Ultra Whitening Toothpaste SP6 Brightening Toothpaste with 6 Probiotics Sensitive Teeth Protection Gum Care Freshens Breath Deep Cleaning Care 140g
Muiefe£5.8234 rev
Trending
90-day click momentum2Pcs SP-6 Probiotic Brightening Toothpaste Sp-6 Whitening Sensitive Teeth Gum Protection Enamel Safe Deep Cleaning Oral Care Brightens Teeth & Freshens Breath for Adults Kids
Muiefe£7.584.2★
SP-6 Probiotic Whitening Toothpaste 2Pcs Teeth Whitening Toothpaste with 6 Probiotics Fluoride-Free Protects Enamel Fresh Breath Deep Cleaning
Pipihome£8.513.7★
VLUVLA 3pcs SP-6 Probiotic Whitening Toothpaste 120g Teeth Whitening Toothpaste for Adults Deep Cleaning & Stain Removal Fresh Breath Gentle Oral Care Tooth Whitening Toothpaste
VLUVLA£10.384.2★
VLUVLA 3pcs SP-6 Probiotic Whitening Toothpaste 140g Fluoride Free Toothpaste with 6 Probiotics Teeth Whitening Fresh Breath Enamel Safe Oral Care for Adults
VLUVLA£10.283.9★
SP-6 Probiotic Ultra Whitening Toothpaste SP6 Brightening Toothpaste with 6 Probiotics Sensitive Teeth Protection Gum Care Freshens Breath Deep Cleaning Care 140g
Muiefe£5.824.2★
What buyers say about sp-6 ultra whitening toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“SP 6 probiotic whitening toothpaste so effective”
“satisfying results that I find highly rewarding”
“Good taste and actually whitened my reeth”
“Good toothpaste”
“Great value for money”
“Works well”
“Helps with sensitivity and taste okay”
“Is very good cleaning”
“feel fresh n clean”
“Actually works”
What buyers complain about
“While the lack of a strong minty taste or aroma was surprising at first”
“Didn't work for me”
“Always clogged up”
“Not getting any whiter”
“Dubious claims that it works not so sure”
“did not whiten my teeth”
“While the lack of a strong minty taste or aroma was surprising at first”
“While the lack of a strong minty taste or aroma was surprising at first”
Top return reasons
Common questions
- Is sp-6 ultra whitening toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 8 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -67.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the sp-6 ultra whitening toothpaste niche?
- 5 brands and 8 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sp-6 ultra whitening toothpaste?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Jamming/Clogging. The return rate is 0.1%.
- When does demand for sp-6 ultra whitening toothpaste peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the sp-6 ultra whitening toothpaste niche?
- Listings span £5.82–£13.33; the average listing price is £9.75 (sweet spot $15–$100). The average incumbent carries 28 reviews — the moat a new listing must climb.