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Sp-6 Ultra Whitening Toothpaste

soft demand (-67.6% this quarter) — Sp-6 Ultra Whitening Toothpaste doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 7Growth 0Conversion 95Competition 11Returns 99Price range 0Avg price 31Brand share 0Review moat 99Quality gap 88
This niche Category average

Is Sp-6 Ultra Whitening Toothpaste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sp-6 Ultra Whitening Toothpaste is a £28K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Sp-6 Ultra Whitening Toothpaste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -67.6% over the last 90 days and 11.9% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr3K
Search volume / yr-67.6%24K
Conversion rate11.9%
Avg price£9.75

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 8
Top-5 product click share87%
Open market0%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement88%
New entrants (1y)6· 0 succeeded
Avg rating4.1★
Avg reviews28

Top Sp-6 Ultra Whitening Toothpaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£6K£8K£11K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • VLUVLA38%
  • Muiefe30%
  • MSDRWIKEY19%
  • Pipihome9%
  • Bukbas5%
  • Open — no brand owns it (0%)

Sp-6 Ultra Whitening Toothpaste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR11.9%Products8Brands5Top 5 Brands100%OOS Rate48.9%Rating4.1★Reviews28Avg BSR#749
5K4KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top Sp-6 Ultra Whitening Toothpaste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sp6 probiotic whitening toothpaste3K/yr
  • sp-6 probiotics whitening toothpaste2K/yr
  • sp 6 probiotic toothpaste4K/yr
  • sp6 toothpaste2K/yr
  • sp 6 toothpaste2K/yr
  • sp-6847/yr
  • sp61K/yr
  • sp 6571/yr
  • sp-6 toothpaste2K/yr
  • sp-6 ultra whitening toothpaste2K/yr

What reviews say buyers love and hate about Sp-6 Ultra Whitening Toothpaste

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Tooth Brightening22%

SP 6 probiotic whitening toothpaste so effective

Quality-Overall18%

satisfying results that I find highly rewarding

Taste-Overall13%

Good taste and actually whitened my reeth

Oral Hygiene10%

Good toothpaste

Value For Money9%

Great value for money

What buyers complain about

92% of reviews
Taste-Overall29%

While the lack of a strong minty taste or aroma was surprising at first

Functionality-Overall17%

Didn't work for me

Jamming/Clogging11%

Always clogged up

Stain Resistance11%

Not getting any whiter

Advertised Vs Actual Product11%

Dubious claims that it works not so sure

Sp-6 Ultra Whitening Toothpaste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall
100%

Common Sp-6 Ultra Whitening Toothpaste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sp-6 Ultra Whitening Toothpaste 37/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 8 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -67.6% over the last 90 days.
Search demand for Sp-6 Ultra Whitening Toothpaste on Amazon United Kingdom peaks in Feb–Oct–Nov–Dec, where the busiest month runs 4.2× the quietest.