Is sound asleep gummies by bettervits profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (43/100).

How competitive is the sound asleep gummies by bettervits niche?

7 brands and 9 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in sound asleep gummies by bettervits?

Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.1%.

What does it cost to enter the sound asleep gummies by bettervits niche?

Listings span £9.89–£28.86; the average listing price is £16.47 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.

sound asleep gummies by bettervits

Skip it

A concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£16.47

avg listing price — sweet spot $15–$100

Review moat

Good523.86

avg incumbent reviews — the moat a new listing must climb

Price range

Good£9.89–£28.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£51K

£51K/yr · 58K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, sound asleep gummies by bettervits is a £51K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sound asleep gummies by bettervits market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £49K–£66K; units × avg price
Conversion rate: 5.3%
Avg BSR: #228
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.8%
Avg brand age: 28 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Sleep Oracles56%
NUTRI MORSEL17%
Bettervits9%
DOZYBEARS7%
Hybrid Health5%
Intense Wellness4%
Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 29 weeks — -4.9% search growth over the last 90 days.

Open Trend

Top sound asleep gummies by bettervits search terms

sleep oracles sleep aid gummies9K/yr +238.1%5.7% conv.
sound asleep gummies by bettervits35K/yr -42.4%1.5% conv.
sleep oracles5K/yr +15.5%8.0% conv.
bettervits sound asleep gummies3K/yr -47.0%2.2% conv.
bettervits sleep gummies2K/yr -25.7%3.3% conv.
bettervits sound asleep3K/yr -42.9%1.9% conv.

All search terms

Top sound asleep gummies by bettervits products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules

Sleep Oracles£9.894.5★376 rev

Bonus Size 120 Sleep Gummies for Adults Sugar Free Magnesium Sleep Gummies Chewable Raspberry Flavored Natural Non-GMO Vegan Valerian Root Passion Flower and L-Theanine

NUTRI MORSEL£19.544.1★124 rev

Bettervits Magnesium Glycinate Complex with Citrate Malate Zinc & Vitamin D3 | Magnesium Supplements for Muscle Recovery Heart Health & Sleep Support - High Absorption | 60 Capsules

Bettervits£28.864.4★487 rev

DOZYBEARS£16.244.0★2,217 rev

Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies

Hybrid Health£12.503.9★390 rev

Newest

by launch date

90 Sleep Gummies for Adults Magnesium Glycinate with Valerian Root Ashwagandha & Lemon Balm Sugar-Free Vegan Raspberry Night-Time Gummies

Intense Wellness£14.8539 rev

5mo ago

Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules

Sleep Oracles£9.89376 rev

6mo ago

12-in-1 Magnesium Glycinate Sleep Gummies Non Melatonin Sleep Aid Gummies with L-Theanine & Calming Botanicals for Deep Relaxation & Sleep Support Magnesium Supplements for Women & Men 60 Counts

JONBAY£13.3934 rev

7mo ago

Bonus Size 120 Sleep Gummies for Adults Sugar Free Magnesium Sleep Gummies Chewable Raspberry Flavored Natural Non-GMO Vegan Valerian Root Passion Flower and L-Theanine

NUTRI MORSEL£19.54124 rev

1y ago

Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies

Hybrid Health£12.50390 rev

1y ago

What buyers say about sound asleep gummies by bettervits

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality42%

“Helps me sleep”

Quality-Overall11%

“the jar - much appreciated for quality”

Value For Money6%

“Good price”

Taste-Overall5%

“no weird aftertaste”

Advertised Vs Actual Product3%

“works better than expected”

Efficiency3%

“Great results”

Ease Of Use3%

“Easy to use”

Soothing Effect3%

“It helped me relax”

Magnesium3%

“The magnesium blend feels gentle”

Ease Of Chewing/Swallowing2%

“They are easy to chew”

What buyers complain about

Sleep Quality32%

“Didn't help me sleep at all”

Functionality-Overall21%

“didnt get any results”

Value For Money7%

“Not worth the money”

Sweetness2%

“An expensive sweet”

Taste-Overall2%

“They now have a very strong petrol/petroleum smell and taste”

Advertised Vs Actual Product2%

“I believe the product description may be inaccurate”

Quality-Overall2%

“not as good as expected”

Side Effects2%

“the effect is a bit disappointing”

Dosage1%

“Iv taken double and still nothing”

Allergies1%

“Took one and started feeling sleepy however shortly after had an allergic reaction”

Common questions

Is sound asleep gummies by bettervits profitable to sell on Amazon United Kingdom?: The niche generates £51K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (43/100).
How competitive is the sound asleep gummies by bettervits niche?: 7 brands and 9 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in sound asleep gummies by bettervits?: Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.1%.
What does it cost to enter the sound asleep gummies by bettervits niche?: Listings span £9.89–£28.86; the average listing price is £16.47 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.