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Sore Throat Relief

Fail

Demand is soft, at -35.2% this quarter, so Sore Throat Relief is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£426K/yr571K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
85%top-5 click share · 9 brands · 67 sellers

Flapen Score

Sore Throat Relief against its category

The dotted line is the Health & Personal Care average. Past it, Sore Throat Relief is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sore Throat Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sore Throat Relief 571K times last year and spent an estimated £426K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £426K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
10.7%
Market size, estimated
£426Ka year
Peak month
January6.8× the quietest month
Top search term
throat spray81K searches a year

02 · Price

A sale here is worth £6.97.

Listings sell for £6.97 on average, from £2.10 to £18.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.97 that is £21K to £28K a year per listing.

Average price
£6.97under the $15 to $100 sweet spot
Price range
£2.10–£18.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£21K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #87 within Dental Care. It carries 2,275 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#87in Dental Care
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,275per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Sore Throat Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£43K£85K£128K£170K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

67

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • Ultra-Chloraseptic69%
  • Coldzyme13%
  • Just Bee5%
  • Strepsils4%
  • Oraldene3%
  • Bronchostop2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Sore Throat Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Sore Throat Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • throat spray81K/yr
  • sore throat relief95K/yr
  • difflam spray throat69K/yr
  • sore throat38K/yr
  • difflam30K/yr
  • difflam spray33K/yr
  • sore throat spray29K/yr
  • throat numbing spray19K/yr
  • tyrozets throat lozenges - 24 lozenges27K/yr
  • throat spray antibacterial/anesthetic48K/yr

Reviews and returns

What reviews say buyers love and hate about Sore Throat Relief

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%−0.05

left a bit of a weird aftertaste

No real taste

Tastes disgusting

Cough Relief11%+1.40

diden't help my cough

Dont always know what type of cough I have

Made cough more tickly

Value For Money8%−0.03

for the price not worth it

Expensive

Waste of money

Functionality-Overall8%−0.09

Doesn't work, and doesn't spray

Does not work

Did absolutely nothing

Pain Relief-Overall7%−0.04

Did not ease the pain at all very disappointed

they can be surprisingly painful

the pain was just off the chart

Love

Cough Relief19%+1.40

Stop coughing

Good cough medicine

Helps with a cough as well

Taste-Overall11%−0.05

Nice taste

taste is light fresh and soothing

It has a very pleasing taste

Quality-Overall11%+0.50

Great product, easy use, many thanks

Great product very pleased with purchase

Excellent product

Efficiency8%+0.78

Effective

Works well

Worked well immediately

Oral Hygiene6%+0.13

Excellent treatment for gum infection

Certainly helped my mouth

Good Mouthwash

Return

0.1% Return rate 0% Fixable by listing

Joint Pain38%▁█▁█▁▁
Dilute/Watery25%█▁▁▁▁▁
Functionality-Overall25%▁▁▁█▁▁

Doesn't work, and doesn't spray

Does not work

Did absolutely nothing

Taste-Overall13%▁█▁▁▁▁

left a bit of a weird aftertaste

No real taste

Tastes disgusting

FAQ

Common Sore Throat Relief questions

Answered from the same tracked data.