Sore Throat Relief
FailDemand is soft, at -35.2% this quarter, so Sore Throat Relief is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £426K/yr571K searches / yr
- 90-day growth
- -35.2%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 67 sellers
Flapen Score
Sore Throat Relief against its category
The dotted line is the Health & Personal Care average. Past it, Sore Throat Relief is stronger. Inside it, weaker.
Market
The Sore Throat Relief market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sore Throat Relief 571K times last year and spent an estimated £426K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £426K a year.
- Searches, last 12 months
- 571K
- Growth, 90 days vs prior 90
- -35.2%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £426Ka year
- Peak month
- January6.8× the quietest month
- Top search term
- throat spray81K searches a year
02 · Price
A sale here is worth £6.97.
Listings sell for £6.97 on average, from £2.10 to £18.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.97 that is £21K to £28K a year per listing.
- Average price
- £6.97under the $15 to $100 sweet spot
- Price range
- £2.10–£18.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #87 within Dental Care. It carries 2,275 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #87in Dental Care
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,275per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Sore Throat Relief products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml
- Price
- £4.27
- Rating
- 4.4/5
- Reviews
- 4,918
- Age
- 7y ago

Ultra Chloraseptic Anaesthetic Sore Throat Spray 15ml Original Menthol Flavour fast acting relief for sore throat pain
- Price
- £4.50
- Rating
- 4.5/5
- Reviews
- 3,487
- Age
- 17y ago

Ultra Chloraseptic Blackcurrant Sore Throat Pain Relief Spray 15ml
- Price
- £4.23
- Rating
- 4.5/5
- Reviews
- 3,281
- Age
- 14y ago

ColdZyme Mouth & Throat Spray | Reduces a Cold by up to 4.5 Days | Deactivates Viruses | Use at First Signs (Scratchy Throat Runny Nose Malaise Headache Coughing) | Menthol Flavour 7 ml
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 873
- Age
- 11y ago

Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 7mo ago

Ultra Chloraseptic Anaesthetic Sore Throat Spray 15ml Original Menthol Flavour fast acting relief for sore throat pain
- Price
- £4.50
- Rating
- 4.5/5
- Reviews
- 3,487
- Age
- 17y ago

Strepsils Extra Triple Action Sore Throat Lozenges Blackcurrant 24 Total Soothes Sore Throat Pain Relief Numbs Pain Relieves Germs Fast Acting Up To 2 Hours Relief Sore Throat Medication
- Price
- £4.23
- Rating
- 4.7/5
- Reviews
- 5,640
- Age
- 10y ago

Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml
- Price
- £4.27
- Rating
- 4.4/5
- Reviews
- 4,918
- Age
- 7y ago

Aloclair Plus Mouth Ulcer Spray 15 ml
- Price
- £5.07
- Rating
- 4.2/5
- Reviews
- 3,774
- Age
- 13y ago
Newest
by launch date
Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 7mo ago

Mac Dual Action Blackcurrant Flavour 12 Lozenges
- Price
- £2.10
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 1y ago

Broncho 5-in-1 Cough Syrup 200ml Multi-Symptom Relief for Dry & Chesty Coughs and Sore Throat Associated with a Cold. Sugar Free & Alcohol Free
- Price
- £6.04
- Rating
- 4.5/5
- Reviews
- 1,406
- Age
- 1y ago

Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml
- Price
- £4.27
- Rating
- 4.4/5
- Reviews
- 4,918
- Age
- 7y ago

Oraldene Mouthwash | Use at First Sign of Sore Throat | Medicated Mouthwash - Sore Throat Treatment for Adults | 200ml
- Price
- £4.24
- Rating
- 4.6/5
- Reviews
- 2,329
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
67
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
5%
- Ultra-Chloraseptic69%
- Coldzyme13%
- Just Bee5%
- Strepsils4%
- Oraldene3%
- Bronchostop2%
- Open — no brand owns it (3 brands, 5%)
Demand
Sore Throat Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Sore Throat Relief search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- throat spray81K/yr
- sore throat relief95K/yr
- difflam spray throat69K/yr
- sore throat38K/yr
- difflam30K/yr
- difflam spray33K/yr
- sore throat spray29K/yr
- throat numbing spray19K/yr
- tyrozets throat lozenges - 24 lozenges27K/yr
- throat spray antibacterial/anesthetic48K/yr
Reviews and returns
What reviews say buyers love and hate about Sore Throat Relief
We read the reviews and the return reasons for every product selling here.
“left a bit of a weird aftertaste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sore Throat Relief questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









