Is sore throat relief profitable to sell on Amazon United Kingdom?

The niche generates £426K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (41/100).

How competitive is the sore throat relief niche?

9 brands and 67 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in sore throat relief?

Top complaints mined from reviews: Taste-Overall, Cough Relief, Value For Money. The return rate is 0.1%.

When does demand for sore throat relief peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.

What does it cost to enter the sore throat relief niche?

Listings span £2.10–£18.99; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.

sore throat relief

Skip it

Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Market size

Good£426K

£426K/yr · 571K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,275.42

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.10–£18.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£6.97

avg listing price — sweet spot $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad85%

top-5 click share — a locked-up shelf

Growth

Bad-35.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, sore throat relief is a £426K/yr Amazon United Kingdom market (571K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sore throat relief market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: £418K–£558K; units × avg price
Conversion rate: 10.7%
Avg BSR: #87
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 3.9%
Avg brand age: 68 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Ultra-Chloraseptic69%
Coldzyme13%
Just Bee5%
Strepsils4%
Oraldene3%
Bronchostop2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Open Trend

Top sore throat relief search terms

throat spray81K/yr -33.6%12.8% conv.
sore throat relief95K/yr -44.3%8.3% conv.
difflam spray throat69K/yr -34.5%5.2% conv.
sore throat38K/yr -35.9%6.2% conv.
difflam30K/yr -19.6%2.8% conv.
difflam spray33K/yr -23.7%3.1% conv.
sore throat spray29K/yr -27.3%11.6% conv.
throat numbing spray19K/yr -17.1%9.8% conv.
tyrozets throat lozenges - 24 lozenges27K/yr -43.4%0.7% conv.
throat spray antibacterial/anesthetic48K/yr -49.6%13.5% conv.

All search terms

Top sore throat relief products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml

Ultra-Chloraseptic£4.274.4★4,918 rev

Ultra Chloraseptic Anaesthetic Sore Throat Spray 15ml Original Menthol Flavour fast acting relief for sore throat pain

Ultra-Chloraseptic£4.504.5★3,487 rev

Ultra Chloraseptic Blackcurrant Sore Throat Pain Relief Spray 15ml

Ultra-Chloraseptic£4.234.5★3,281 rev

ColdZyme Mouth & Throat Spray | Reduces a Cold by up to 4.5 Days | Deactivates Viruses | Use at First Signs (Scratchy Throat Runny Nose Malaise Headache Coughing) | Menthol Flavour 7 ml

Coldzyme£8.354.2★873 rev

Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour

Just Bee£10.004.5★124 rev

Newest

by launch date

Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour

Just Bee£10.00124 rev

7mo ago

Mac Dual Action Blackcurrant Flavour 12 Lozenges

Ernest Jackson & Co. Ltd£2.10133 rev

1y ago

Broncho 5-in-1 Cough Syrup 200ml Multi-Symptom Relief for Dry & Chesty Coughs and Sore Throat Associated with a Cold. Sugar Free & Alcohol Free

Bronchostop£6.041,406 rev

1y ago

Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml

Ultra-Chloraseptic£4.274,918 rev

7y ago

Oraldene Mouthwash | Use at First Sign of Sore Throat | Medicated Mouthwash - Sore Throat Treatment for Adults | 200ml

Oraldene£4.242,329 rev

8y ago

What buyers say about sore throat relief

What buyers praise and complain about, mined from review topics.

What buyers love

Cough Relief19%

“Stop coughing”

Taste-Overall11%

“Nice taste”

Quality-Overall11%

“Great product, easy use, many thanks”

Efficiency8%

“Effective”

Oral Hygiene6%

“Excellent treatment for gum infection”

Value For Money6%

“Get good amount”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use4%

“Easy to use”

Spray/Flow4%

“Nice throat spray”

Sinus Relief3%

“Really helps with sore throats my go to”

What buyers complain about

Taste-Overall12%

“left a bit of a weird aftertaste”

Cough Relief11%

“diden't help my cough”

Value For Money8%

“for the price not worth it”

Functionality-Overall8%

“Doesn't work, and doesn't spray”

Pain Relief-Overall7%

“Did not ease the pain at all very disappointed”

Side Effects3%

“when spraying this in my mouth it made me salivate to the point of choking”

Leak-Proof3%

“Cap missing and leaking despite sealed box”

Ease Of Use3%

“Sadly cimoletely unusable for me”

Durability2%

“Doesn't last long at all - not effective”

Oral Hygiene2%

“no good as a general mouth moisturiser”

Top return reasons

Joint Pain38%

Dilute/Watery25%

Functionality-Overall25%

Taste-Overall13%

Common questions

Is sore throat relief profitable to sell on Amazon United Kingdom?: The niche generates £426K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (41/100).
How competitive is the sore throat relief niche?: 9 brands and 67 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in sore throat relief?: Top complaints mined from reviews: Taste-Overall, Cough Relief, Value For Money. The return rate is 0.1%.
When does demand for sore throat relief peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
What does it cost to enter the sore throat relief niche?: Listings span £2.10–£18.99; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.