How competitive is the Sore Throat Relief niche on Amazon United Kingdom?

9 brands and 67 sellers compete in Sore Throat Relief on Amazon United Kingdom. The top 5 Sore Throat Relief products take 85% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Sore Throat Relief?

Sore Throat Relief buyers on Amazon United Kingdom complain most about Taste-Overall, Cough Relief, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Sore Throat Relief niche?

Sore Throat Relief sells for £6.97 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.10–£18.99. The average incumbent carries 2,275 reviews — the moat a new listing must climb.

Sore Throat Relief

soft demand (-35.2% this quarter) — Sore Throat Relief doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sore Throat Relief profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sore Throat Relief is a £426K/yr Amazon United Kingdom market (571K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Sore Throat Relief: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.2% over the last 90 days and 10.7% of searches end in a purchase.

£426K

revenue / yr

Units sold / yr80K

Search volume / yr-35.2%571K

Conversion rate10.7%

Avg price£6.97

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers9 · 67

Top-5 product click share85%

Open market7%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Sore Throat Relief products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml

Price: £4.27
Rating: 4.4/5
Reviews: 4,918
Age: 7y ago

Ultra Chloraseptic Anaesthetic Sore Throat Spray 15ml Original Menthol Flavour fast acting relief for sore throat pain

Price: £4.50
Rating: 4.5/5
Reviews: 3,487
Age: 17y ago

Ultra Chloraseptic Blackcurrant Sore Throat Pain Relief Spray 15ml

Price: £4.23
Rating: 4.5/5
Reviews: 3,281
Age: 14y ago

ColdZyme Mouth & Throat Spray | Reduces a Cold by up to 4.5 Days | Deactivates Viruses | Use at First Signs (Scratchy Throat Runny Nose Malaise Headache Coughing) | Menthol Flavour 7 ml

Price: £8.35
Rating: 4.2/5
Reviews: 873
Age: 11y ago

Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour

Price: £10.00
Rating: 4.5/5
Reviews: 124
Age: 7mo ago

Newest

by launch date

Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour

Price: £10.00
Rating: 4.5/5
Reviews: 124
Age: 7mo ago

Mac Dual Action Blackcurrant Flavour 12 Lozenges

Price: £2.10
Rating: 4.7/5
Reviews: 133
Age: 1y ago

Broncho 5-in-1 Cough Syrup 200ml Multi-Symptom Relief for Dry & Chesty Coughs and Sore Throat Associated with a Cold. Sugar Free & Alcohol Free

Price: £6.04
Rating: 4.5/5
Reviews: 1,406
Age: 1y ago

Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml

Price: £4.27
Rating: 4.4/5
Reviews: 4,918
Age: 7y ago

Oraldene Mouthwash | Use at First Sign of Sore Throat | Medicated Mouthwash - Sore Throat Treatment for Adults | 200ml

Price: £4.24
Rating: 4.6/5
Reviews: 2,329
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Ultra-Chloraseptic69%
Coldzyme13%
Just Bee5%
Strepsils4%
Oraldene3%
Bronchostop2%
Open — no brand owns it (3 brands, 5%)

Sore Throat Relief demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume571KCVR10.7%Products12Brands9Top 5 Brands93%OOS Rate3.9%Rating4.5★Reviews2,275Avg BSR#87

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Top Sore Throat Relief search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

throat spray81K/yr -33.6%12.8% conv.
sore throat relief95K/yr -44.3%8.3% conv.
difflam spray throat69K/yr -34.5%5.2% conv.
sore throat38K/yr -35.9%6.2% conv.
difflam30K/yr -19.6%2.8% conv.
difflam spray33K/yr -23.7%3.1% conv.
sore throat spray29K/yr -27.3%11.6% conv.
throat numbing spray19K/yr -17.1%9.8% conv.
tyrozets throat lozenges - 24 lozenges27K/yr -43.4%0.7% conv.
throat spray antibacterial/anesthetic48K/yr -49.6%13.5% conv.

What reviews say buyers love and hate about Sore Throat Relief

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Cough Relief19%

“Stop coughing”

Taste-Overall11%

“Nice taste”

Quality-Overall11%

“Great product, easy use, many thanks”

Efficiency8%

“Effective”

Oral Hygiene6%

“Excellent treatment for gum infection”

What buyers complain about

58% of reviews

Taste-Overall12%

“left a bit of a weird aftertaste”

Cough Relief11%

“diden't help my cough”

Value For Money8%

“for the price not worth it”

Functionality-Overall8%

“Doesn't work, and doesn't spray”

Pain Relief-Overall7%

“Did not ease the pain at all very disappointed”

Sore Throat Relief return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Joint Pain

38%

2Dilute/Watery

25%

3Functionality-Overall

25%

4Taste-Overall

13%

Common Sore Throat Relief questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sore Throat Relief 41/100 on Amazon United Kingdom — Skip it. The niche generates £426K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -35.2% over the last 90 days.