Sore Gums Treatment
FailThe top 5 brands take 100% of clicks, so Sore Gums Treatment is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £245K/yr148K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 34 sellers
Flapen Score
Sore Gums Treatment against its category
The dotted line is the Health & Personal Care average. Past it, Sore Gums Treatment is stronger. Inside it, weaker.
Market
The Sore Gums Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sore Gums Treatment 148K times last year and spent an estimated £245K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 18.2% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £245K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 18.2%
- Market size, estimated
- £245Ka year
- Top search term
- gengigel65K searches a year
02 · Price
A sale here is worth £9.08.
Listings sell for £9.08 on average, from £3.36 to £20.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £9.08 that is £18K to £23K a year per listing.
- Average price
- £9.08under the $15 to $100 sweet spot
- Price range
- £3.36–£20.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £18K–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Dental Care. It carries 5,049 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 25%
- Out of stock, average day
- 0.0%
- Average rank
- #102in Dental Care
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,049per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Sore Gums Treatment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gengigel Oral Gel 20ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Targeted Gel for Mouth Ulcers Inflamed or Bleeding Gums
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 9,315
- Age
- 18y ago

Orajel Dental Gel for Rapid Toothache Pain Relief for Adults contains Benzocaine 10% w/w Targeted Oral Gel for Fast-Acting Dental Pain Relief Formula 5.3g
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 14,398
- Age
- 17y ago

Gengigel Mouthrinse 300ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Bleeding Gums Gingivitis & Mouth Ulcers
- Price
- £16.36
- Rating
- 4.6/5
- Reviews
- 4,627
- Age
- 5y ago

Gengigel Mouthwash 150ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Dry Mouth Gingivitis & Gum Irritation
- Price
- £9.18
- Rating
- 4.6/5
- Reviews
- 4,627
- Age
- 18y ago

Gengigel Oral Gel 20ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Gel for Mouth Ulcers Sore & Bleeding Gums
- Price
- £7.89
- Rating
- 4.5/5
- Reviews
- 1,923
- Age
- 18y ago
Trending
estimated 90-day click momentum
Orajel Dental Gel for Rapid Toothache Pain Relief for Adults contains Benzocaine 10% w/w Targeted Oral Gel for Fast-Acting Dental Pain Relief Formula 5.3g
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 14,398
- Age
- 17y ago

Gengigel Gum Protection Toothpaste 75ml Hyaluronic Acid Toothpaste for Gum Repair Gum Disease Care & Mouth Ulcer Support Daily Oral Care for Healthy Gums & Fresh Breath
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 765
- Age
- 2y ago

PerioSpot Gel for Mouth Ulcer Treatment Sore Gums & Irritation - Soothing Relief with Natural Ingredients 14g Dental Herb
- Price
- £7.76
- Rating
- 4.1/5
- Reviews
- 334
- Age
- 2y ago

Gengigel Mouthwash 150ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Dry Mouth Gingivitis & Gum Irritation
- Price
- £9.18
- Rating
- 4.6/5
- Reviews
- 4,627
- Age
- 18y ago

Gengigel Oral Gel 20ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Targeted Gel for Mouth Ulcers Inflamed or Bleeding Gums
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 9,315
- Age
- 18y ago
Newest
by launch date
PerioSpot Gel for Mouth Ulcer Treatment Sore Gums & Irritation - Soothing Relief with Natural Ingredients 14g Dental Herb
- Price
- £7.76
- Rating
- 4.1/5
- Reviews
- 334
- Age
- 2y ago

Gengigel Gum Protection Toothpaste 75ml Hyaluronic Acid Toothpaste for Gum Repair Gum Disease Care & Mouth Ulcer Support Daily Oral Care for Healthy Gums & Fresh Breath
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 765
- Age
- 2y ago

Gengigel Forte First Aid Oral Gel 8ml Mouth Ulcer Treatment for Adults with Hyaluronic Acid Intensive Gum Repair & Gum Disease Support Targeted Care for Mouth Ulcers & Gum Irritation
- Price
- £8.46
- Rating
- 4.4/5
- Reviews
- 9,315
- Age
- 4y ago

Gengigel Mouthrinse 300ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Bleeding Gums Gingivitis & Mouth Ulcers
- Price
- £16.36
- Rating
- 4.6/5
- Reviews
- 4,627
- Age
- 5y ago

Gengigel First Aid Oral Fluid 50ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Care Oral Rinse for Mouth Ulcers Gum Irritation & Post-Dental Care
- Price
- £9.20
- Rating
- 4.6/5
- Reviews
- 4,627
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
34
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Gengigel86%
- Orajel12%
- Dental Herb Company3%
Demand
Sore Gums Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked
Search terms
Top Sore Gums Treatment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gengigel65K/yr
- gengigel gel25K/yr
- sore gums treatment10K/yr
- gum pain relief9K/yr
- gingival gel5K/yr
- gengigel gel for gums6K/yr
- gum numbing gel3K/yr
- genigel4K/yr
- sore gums4K/yr
- gum gel pain relief3K/yr
Reviews and returns
What reviews say buyers love and hate about Sore Gums Treatment
We read the reviews and the return reasons for every product selling here.
“Did not Work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sore Gums Treatment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









