sore gums treatment
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£245K£245K/yr · 148K searches
Price range
Okay£3.36–£20.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.08avg listing price — sweet spot $15–$100
Review moat
Bad5,048.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sore gums treatment is a £245K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sore gums treatment market data
- Units sold / yr
- 25K–30K
- avg 2,000–2,500/product
- Revenue / yr
- £227K–£272K
- units × avg price
- Conversion rate
- 18.2%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Gengigel86%
- Orajel12%
- Dental Herb Company3%
Demand
Weekly Amazon search volume, last 30 weeks — -14.6% search growth over the last 90 days.Top sore gums treatment search terms
- gengigel65K/yr
- gengigel gel25K/yr
- sore gums treatment10K/yr
- gum pain relief9K/yr
- gingival gel5K/yr
- gengigel gel for gums6K/yr
- gum numbing gel3K/yr
- genigel4K/yr
- sore gums4K/yr
- gum gel pain relief3K/yr
Top sore gums treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gengigel Oral Gel 20ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Targeted Gel for Mouth Ulcers Inflamed or Bleeding Gums
Gengigel£7.774.4★9,315 rev
Orajel Dental Gel for Rapid Toothache Pain Relief for Adults contains Benzocaine 10% w/w Targeted Oral Gel for Fast-Acting Dental Pain Relief Formula 5.3g
Orajel£3.364.6★14,398 rev
Gengigel Mouthrinse 300ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Bleeding Gums Gingivitis & Mouth Ulcers
Gengigel£16.364.6★4,627 rev
Gengigel Mouthwash 150ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Dry Mouth Gingivitis & Gum Irritation
Gengigel£9.184.6★4,627 rev
Gengigel Oral Gel 20ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Gel for Mouth Ulcers Sore & Bleeding Gums
Gengigel£7.894.5★1,923 rev
Newest
by launch date
PerioSpot Gel for Mouth Ulcer Treatment Sore Gums & Irritation - Soothing Relief with Natural Ingredients 14g Dental Herb
Dental Herb Company£7.76334 rev
Gengigel Gum Protection Toothpaste 75ml Hyaluronic Acid Toothpaste for Gum Repair Gum Disease Care & Mouth Ulcer Support Daily Oral Care for Healthy Gums & Fresh Breath
Gengigel£6.19765 rev
Gengigel Forte First Aid Oral Gel 8ml Mouth Ulcer Treatment for Adults with Hyaluronic Acid Intensive Gum Repair & Gum Disease Support Targeted Care for Mouth Ulcers & Gum Irritation
Gengigel£8.469,315 rev
Gengigel Mouthrinse 300ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Bleeding Gums Gingivitis & Mouth Ulcers
Gengigel£16.364,627 rev
Gengigel First Aid Oral Fluid 50ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Care Oral Rinse for Mouth Ulcers Gum Irritation & Post-Dental Care
Gengigel£9.204,627 rev
Trending
90-day click momentumOrajel Dental Gel for Rapid Toothache Pain Relief for Adults contains Benzocaine 10% w/w Targeted Oral Gel for Fast-Acting Dental Pain Relief Formula 5.3g
Orajel£3.364.6★
Gengigel Gum Protection Toothpaste 75ml Hyaluronic Acid Toothpaste for Gum Repair Gum Disease Care & Mouth Ulcer Support Daily Oral Care for Healthy Gums & Fresh Breath
Gengigel£6.194.4★
PerioSpot Gel for Mouth Ulcer Treatment Sore Gums & Irritation - Soothing Relief with Natural Ingredients 14g Dental Herb
Dental Herb Company£7.764.1★
Gengigel Mouthwash 150ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Dry Mouth Gingivitis & Gum Irritation
Gengigel£9.184.6★
Gengigel Oral Gel 20ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Targeted Gel for Mouth Ulcers Inflamed or Bleeding Gums
Gengigel£7.774.4★
What buyers say about sore gums treatment
What buyers praise and complain about, mined from review topics.What buyers love
“I can say its helped my gums so much”
“it calmed my gum down around the tooth it handy to have in for emergencies”
“Great product very pleased with purchase”
“Effective”
“Does exactly as advertised”
“Good value for money”
“Easy to use”
“Taste nice and it helps with health of your gums and it also speed the healing of any condition related to your mouth,gums,teeth due the hyaluronic acid”
“Good for ulcers”
“that also whitens”
What buyers complain about
“Did not Work”
“Bit expensive”
“caused so much pain”
“had a very sore spot in mouth”
“the taste is nothing like toothpaste”
“May be better for other mouth conditions”
“Expected better”
“Cannot see much difference tbh”
“Didn't find this overly numbing”
“Gum irritation”
Top return reasons
Common questions
- Is sore gums treatment profitable to sell on Amazon United Kingdom?
- The niche generates £245K/yr across 12 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the sore gums treatment niche?
- 3 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sore gums treatment?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Pain Relief-Overall. The return rate is 0.0%.
- What does it cost to enter the sore gums treatment niche?
- Listings span £3.36–£20.31; the average listing price is £9.08 (sweet spot $15–$100). The average incumbent carries 5,049 reviews — the moat a new listing must climb.