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Sore Gums Treatment

Fail

The top 5 brands take 100% of clicks, so Sore Gums Treatment is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£245K/yr148K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
74%top-5 click share · 3 brands · 34 sellers

Flapen Score

Sore Gums Treatment against its category

The dotted line is the Health & Personal Care average. Past it, Sore Gums Treatment is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sore Gums Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sore Gums Treatment 148K times last year and spent an estimated £245K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £245K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
18.2%
Market size, estimated
£245Ka year
Top search term
gengigel65K searches a year

02 · Price

A sale here is worth £9.08.

Listings sell for £9.08 on average, from £3.36 to £20.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £9.08 that is £18K to £23K a year per listing.

Average price
£9.08under the $15 to $100 sweet spot
Price range
£3.36–£20.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£18K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Dental Care. It carries 5,049 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
25%
Out of stock, average day
0.0%
Average rank
#102in Dental Care
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,049per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sore Gums Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£37K£73K£110K£147K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Gengigel86%
  • Orajel12%
  • Dental Herb Company3%

Demand

Sore Gums Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Sore Gums Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gengigel65K/yr
  • gengigel gel25K/yr
  • sore gums treatment10K/yr
  • gum pain relief9K/yr
  • gingival gel5K/yr
  • gengigel gel for gums6K/yr
  • gum numbing gel3K/yr
  • genigel4K/yr
  • sore gums4K/yr
  • gum gel pain relief3K/yr

Reviews and returns

What reviews say buyers love and hate about Sore Gums Treatment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.18

Did not Work

no effect

Wasnt really working for me

Value For Money14%−0.07

Bit expensive

Wasted my money on this

not worth the price

Pain Relief-Overall12%−0.06

caused so much pain

hurts a little

minimal pain relief

Oral Hygiene10%+0.67

had a very sore spot in mouth

can't get to a dentist

Didnt help my gums

Taste-Overall9%+0.39

the taste is nothing like toothpaste

There is a slight & I mean slight, soda taste

Tastes bad

Love

Oral Hygiene18%+0.67

I can say its helped my gums so much

Great for rubbing on the gum to relieve toothache

Really keeps your gums healthy with every day use

Tooth Sensitivity14%+0.66

it calmed my gum down around the tooth it handy to have in for emergencies

Excellent for Post Tooth Extraction

Good for toothache

Quality-Overall13%+0.77

Great product very pleased with purchase

Excellent product

Good quality

Efficiency9%+0.87

Effective

Works well

Works Great

Advertised Vs Actual Product7%+0.17

Does exactly as advertised

Did the job

It does what it says

Return

0.0% Return rate 54% Fixable by listing

Size-Overall36%██▁▁▁▅
Compatibility-Overall21%▁▁▁█▁▁
Advertised Vs Actual Product18%▁▁▁▁█▁
Dilute/Watery7%▁▁▁█▁▁
Adhesion/Stickiness7%▁▁█▁▁▁

FAQ

Common Sore Gums Treatment questions

Answered from the same tracked data.