Skip to content

Sonicare Kids Toothbrush Heads

Fail

The top 5 brands take 100% of clicks, so Sonicare Kids Toothbrush Heads is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£61K/yr25K searches / yr
90-day growth
-45.6%search demand this quarter
Competition
78%top-5 click share · 5 brands · 38 sellers

Flapen Score

Sonicare Kids Toothbrush Heads against its category

The dotted line is the Health & Personal Care average. Past it, Sonicare Kids Toothbrush Heads is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonicare Kids Toothbrush Heads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sonicare Kids Toothbrush Heads 25K times last year and spent an estimated £61K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-45.6%
Conversion, latest week
13.4%
Market size, estimated
£61Ka year
Top search term
philips sonicare kids5K searches a year

02 · Price

A sale here is worth £18.30.

Listings sell for £18.30 on average, from £6.24 to £38.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £18.30 that is £2K to £5K a year per listing.

Average price
£18.30inside the $15 to $100 sweet spot
Price range
£6.24–£38.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #78 within Dental Care. It carries 3,060 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#78in Dental Care
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,060per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sonicare Kids Toothbrush Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • PHILIPS87%
  • Ofashu7%
  • Trustnice3%
  • Valuabletry2%
  • ORDO2%
  • Open — no brand owns it (0%)

Demand

Sonicare Kids Toothbrush Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top Sonicare Kids Toothbrush Heads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare kids5K/yr
  • sonicare kids6K/yr
  • philips sonicare toothbrush kids6K/yr
  • sonicare kids toothbrush heads3K/yr
  • philips sonicare toothbrush heads kids3K/yr
  • philips sonicare kids toothbrush heads2K/yr

Reviews and returns

What reviews say buyers love and hate about Sonicare Kids Toothbrush Heads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money36%+1.78

expensive

overpriced

Was a bit pricey

Durability21%−0.16

And the bristles haven't lasted at all

didn't last as well as others

Lasted 4 months

Touch/Button Controls14%−0.11

Button broken

Button broken difficult to turn onm

Quality-Overall7%+0.45

Poor product

Charging7%−0.04

it won't charge anymore

Love

Oral Hygiene39%

Very good quality toothbrush

Very happy with this toothbrush

Excellent toothbrush for 3 year old

Quality-Overall15%+0.45

Good quality

solid build quality

Amazing product

Advertised Vs Actual Product7%+0.61

it works as expected

Does what it says

Battery Life6%+0.47

Battery seems to last and good quality

Good battery life

battery hold very long

Hygiene-Overall6%+0.45

I really like to use these for my kids as they seem more hygienic than other brands that Ive had a mould issue with

Return

0.8% Return rate 38% Fixable by listing

Size-Overall30%▆█▄▄▆▂
Compatibility-Overall14%▄▃▁▄█▇
Connectivity-Overall11%▇▃▄█▁▄
Functionality-Overall10%▃▆█▅▆▆
Charging7%█▄▁▁▆▆

it won't charge anymore

FAQ

Common Sonicare Kids Toothbrush Heads questions

Answered from the same tracked data.