Sonicare Kids Toothbrush Heads
FailThe top 5 brands take 100% of clicks, so Sonicare Kids Toothbrush Heads is a Fail.
- Flapen Score
- 38 / 100Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 4838
- Market size
- £61K/yr25K searches / yr
- 90-day growth
- -45.6%search demand this quarter
- Competition
- 78%top-5 click share · 5 brands · 38 sellers
Flapen Score
Sonicare Kids Toothbrush Heads against its category
The dotted line is the Health & Personal Care average. Past it, Sonicare Kids Toothbrush Heads is stronger. Inside it, weaker.
Market
The Sonicare Kids Toothbrush Heads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sonicare Kids Toothbrush Heads 25K times last year and spent an estimated £61K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
13.4% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -45.6%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £61Ka year
- Top search term
- philips sonicare kids5K searches a year
02 · Price
A sale here is worth £18.30.
Listings sell for £18.30 on average, from £6.24 to £38.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £18.30 that is £2K to £5K a year per listing.
- Average price
- £18.30inside the $15 to $100 sweet spot
- Price range
- £6.24–£38.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #78 within Dental Care. It carries 3,060 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #78in Dental Care
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,060per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Sonicare Kids Toothbrush Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Sonicare for Kids Electric Toothbrush - Design a Pet Edition Power Toothbrush with Pet Themed Sticker Sheets for Children Slim Travel Case and USB Charger (Model HX3603/01)
- Price
- £25.39
- Rating
- 4.5/5
- Reviews
- 1,374
- Age
- 3y ago

Philips Sonicare for Kids Genuine Replacement Toothbrush Heads for Kids Aged 7+ 4 Pack HX6044/90
- Price
- £16.63
- Rating
- 4.6/5
- Reviews
- 4,636
- Age
- 1y ago

Philips Sonicare for Kids Sonic Electric Toothbrush with App for Kids Aged 3+ with SmarTimer and QuadPacer for a Thorough Clean Turquoise Model HX6322/04
- Price
- £34.81
- Rating
- 4.5/5
- Reviews
- 1,374
- Age
- 10y ago

Philips Sonicare for Kids Genuine Replacement Toothbrush Heads for Kids Aged 3+ 4 Pack HX6034/90
- Price
- £15.93
- Rating
- 4.7/5
- Reviews
- 5,371
- Age
- 1y ago

Philips Sonicare for Kids Genuine Replacement Toothbrush Heads for Kids Aged 7+ 2 Pack HX6042/90
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 4,636
- Age
- 1y ago
Trending
90-day click momentum
Trustnice Kids Replacement Heads for Philips Sonicare Soft Compact Toothbrush Heads for Kids Aged 7+ Mini Pink & Blue 4 Pack
- Price
- £6.64
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 8mo ago

Trustnice Kids Replacement Heads for Philips Sonicare Soft Compact Toothbrush Heads for Kids Ages 3 to 7 Years Mini Pink & Blue 4 Pack
- Price
- £6.80
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 8mo ago

Philips Sonicare for Kids Genuine Replacement Toothbrush Heads for Kids Aged 3+ 4 Pack HX6034/90
- Price
- £15.93
- Rating
- 4.7/5
- Reviews
- 5,371
- Age
- 1y ago

ORDO Sonic Squishmallows Kids Electric Toothbrush Rechargeable 3 Brushing Modes 2-Min Timer 5+ Weeks Battery 2 Brush Heads Included Gift for Children Ages 4+ Cam
- Price
- £24.20
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 1y ago

Philips Sonicare for Kids Sonic Electric Toothbrush with App for Kids Aged 3+ with SmarTimer and QuadPacer for a Thorough Clean Turquoise Model HX6322/04
- Price
- £34.81
- Rating
- 4.5/5
- Reviews
- 1,374
- Age
- 10y ago
Newest
by launch date
Trustnice Kids Replacement Heads for Philips Sonicare Soft Compact Toothbrush Heads for Kids Ages 3 to 7 Years Mini Pink & Blue 4 Pack
- Price
- £6.80
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 8mo ago

Trustnice Kids Replacement Heads for Philips Sonicare Soft Compact Toothbrush Heads for Kids Aged 7+ Mini Pink & Blue 4 Pack
- Price
- £6.64
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 8mo ago

Philips Sonicare for Kids Genuine Replacement Toothbrush Heads for Kids Aged 7+ 4 Pack HX6044/90
- Price
- £16.63
- Rating
- 4.6/5
- Reviews
- 4,636
- Age
- 1y ago

Philips Sonicare for Kids Genuine Replacement Toothbrush Heads for Kids Aged 3+ 4 Pack HX6034/90
- Price
- £15.93
- Rating
- 4.7/5
- Reviews
- 5,371
- Age
- 1y ago

Philips Sonicare for Kids Genuine Replacement Toothbrush Heads for Kids Aged 7+ 2 Pack HX6042/90
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 4,636
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- PHILIPS87%
- Ofashu7%
- Trustnice3%
- Valuabletry2%
- ORDO2%
- Open — no brand owns it (0%)
Demand
Sonicare Kids Toothbrush Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.4× · 8 of 12 months tracked
Search terms
Top Sonicare Kids Toothbrush Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips sonicare kids5K/yr
- sonicare kids6K/yr
- philips sonicare toothbrush kids6K/yr
- sonicare kids toothbrush heads3K/yr
- philips sonicare toothbrush heads kids3K/yr
- philips sonicare kids toothbrush heads2K/yr
Reviews and returns
What reviews say buyers love and hate about Sonicare Kids Toothbrush Heads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive
overpriced
Was a bit pricey
And the bristles haven't lasted at all
didn't last as well as others
Lasted 4 months
Button broken
Button broken difficult to turn onm
Poor product
it won't charge anymore
Love
Very good quality toothbrush
Very happy with this toothbrush
Excellent toothbrush for 3 year old
Good quality
solid build quality
Amazing product
it works as expected
Does what it says
Battery seems to last and good quality
Good battery life
battery hold very long
I really like to use these for my kids as they seem more hygienic than other brands that Ive had a mould issue with
Return
0.8% Return rate 38% Fixable by listing
it won't charge anymore
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonicare Kids Toothbrush Heads questions
Answered from the same tracked data.









