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Sonicare Kids Toothbrush Heads

Fail

The top 5 brands take 100% of clicks, so Sonicare Kids Toothbrush Heads is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£61K/yr25K searches / yr
90-day growth
-45.6%search demand this quarter
Competition
78%top-5 click share · 5 brands · 38 sellers

Flapen Score

Sonicare Kids Toothbrush Heads against its category

The dotted line is the Health & Personal Care average. Past it, Sonicare Kids Toothbrush Heads is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonicare Kids Toothbrush Heads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sonicare Kids Toothbrush Heads 25K times last year and spent an estimated £61K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-45.6%
Conversion, latest week
13.4%
Market size, estimated
£61Ka year
Top search term
philips sonicare kids5K searches a year

02 · Price

A sale here is worth £18.30.

Listings sell for £18.30 on average, from £6.24 to £38.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £18.30 that is £2K to £5K a year per listing.

Average price
£18.30inside the $15 to $100 sweet spot
Price range
£6.24–£38.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #78 within Dental Care. It carries 3,060 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#78in Dental Care
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,060per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sonicare Kids Toothbrush Heads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

38

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • PHILIPS87%
  • Ofashu7%
  • Trustnice3%
  • Valuabletry2%
  • ORDO2%
  • Open — no brand owns it (0%)

Demand

Sonicare Kids Toothbrush Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top Sonicare Kids Toothbrush Heads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • philips sonicare kids5K/yr
  • sonicare kids6K/yr
  • philips sonicare toothbrush kids6K/yr
  • sonicare kids toothbrush heads3K/yr
  • philips sonicare toothbrush heads kids3K/yr
  • philips sonicare kids toothbrush heads2K/yr

Reviews and returns

What reviews say buyers love and hate about Sonicare Kids Toothbrush Heads

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Oral Hygiene”
36%of negative reviews mention “Value For Money”
0.8%of orders come back
“expensive”
A buyer, on “Value For Money”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sonicare Kids Toothbrush Heads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data