Sonic Toothbrush Heads
MaybeReturns run at only 0.5% of orders. But demand is soft, at -10.0% this quarter, so Sonic Toothbrush Heads is a Maybe.
- Flapen Score
- 58 / 100Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 4858
- Market size
- £1.9M/yr814K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 100 sellers
Flapen Score
Sonic Toothbrush Heads against its category
The dotted line is the Health & Personal Care average. Past it, Sonic Toothbrush Heads is stronger. Inside it, weaker.
Market
The Sonic Toothbrush Heads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sonic Toothbrush Heads 814K times last year and spent an estimated £1.9M. The top 5 brands take 92% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
13.7% of searches ended in a purchase last week.
Shoppers searched for this 814K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 814K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £1.9Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- philips sonicare toothbrush heads365K searches a year
02 · Price
A sale here is worth £17.12.
Listings sell for £17.12 on average, from £5.53 to £41.51. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £17.12 that is £51K to £68K a year per listing.
- Average price
- £17.12inside the $15 to $100 sweet spot
- Price range
- £5.53–£41.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £51K–£68K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #69 within Dental Care. It carries 5,761 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 96%
- Out of stock, average day
- 5.6%
- Average rank
- #69in Dental Care
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,761per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Sonic Toothbrush Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Sonicare W2 Optimal White Genuine Replacement Toothbrush Heads Black 4 Pack HX6064/88
- Price
- £18.30
- Rating
- 4.6/5
- Reviews
- 2,499
- Age
- 1y ago
Philips Sonicare W2 Optimal White Genuine Replacement Toothbrush Heads White 4 Pack HX6064/87
- Price
- £16.81
- Rating
- 4.7/5
- Reviews
- 1,951
- Age
- 1y ago
Philips Sonicare C1 ProResults Genuine Replacement Toothbrush Heads White 4 Pack HX6014/87
- Price
- £14.10
- Rating
- 4.6/5
- Reviews
- 3,217
- Age
- 1y ago
Derffin Replacement Brush Heads Compatible with Philips Sonicare Electric Toothbrushes Classic Toothbrush Heads HX6014 Fit The Models of HX3/HX6/HX9/HX8/HX7 Series (8 Pack in White)
- Price
- £7.09
- Rating
- 4.3/5
- Reviews
- 8,650
- Age
- 8y ago
8pcs Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush 4pcs Precision Clean and 4pcs Whitening Clean Brush Heads Black
- Price
- £6.56
- Rating
- 4.2/5
- Reviews
- 1,024
- Age
- 17y ago
Trending
90-day click momentum
BrightDeal Replacement Brush Heads Compatible with Philips Sonicare - Toothbrush Heads Compatible with Philips Sonicare HealthyWhite EasyClean and Other Snap Attachment Models - 8 Pieces of Black
- Price
- £7.48
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 11mo ago
Philips Sonicare C3 Premium Plaque Defence Genuine Replacement Toothbrush Heads White 4 Pack HX9044/87
- Price
- £26.58
- Rating
- 4.7/5
- Reviews
- 14,636
- Age
- 1y ago
Jarubekil Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush Brush Head for Phillips Sonicare 4300 9000 3100 5300 1100 (12 Pack Black)
- Price
- £8.26
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 9mo ago
Philips Sonicare W2 Optimal White Genuine Replacement Toothbrush Heads White 4 Pack HX6064/87
- Price
- £16.81
- Rating
- 4.7/5
- Reviews
- 1,951
- Age
- 1y ago
8 Count Replacement Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush 4er White and 4er Black.
- Price
- £5.87
- Rating
- 4.1/5
- Reviews
- 729
- Age
- 7y ago
Newest
by launch dateJarubekil Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush Brush Head for Phillips Sonicare 4300 9000 3100 5300 1100 (12 Pack Black)
- Price
- £8.26
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 9mo ago
BrightDeal Replacement Brush Heads Compatible with Philips Sonicare - Toothbrush Heads Compatible with Philips Sonicare HealthyWhite EasyClean and Other Snap Attachment Models - 8 Pieces of Black
- Price
- £7.48
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 11mo ago
Jarubekil 12 Pack Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush Brush Head Compatible with 4300 9000 3100 5300 (12 Pack White)
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 413
- Age
- 1y ago
Replacement Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrushes 8 Pack Snap-on System Soft Dupont Bristles with Protective Cover
- Price
- £5.53
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 1y ago
Philips Sonicare W2 Optimal White Genuine Replacement Toothbrush Heads Black 4 Pack HX6064/88
- Price
- £18.30
- Rating
- 4.6/5
- Reviews
- 2,499
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
100
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
4%
- PHILIPS61%
- Derffin11%
- Philips Sonicare8%
- Valuabletry8%
- Jarubekil5%
- ELFIN4%
- Open — no brand owns it (3 brands, 4%)
Demand
Sonic Toothbrush Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sonic Toothbrush Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips sonicare toothbrush heads365K/yr
- sonicare toothbrush head160K/yr
- phillips sonicare brush head111K/yr
- philips toothbrush heads30K/yr
- sonic toothbrush heads26K/yr
- philips sonicare heads19K/yr
- phillips toothbrush head replacement13K/yr
- sonicare toothbrush heads13K/yr
- philips/sonicare toothbrush heads11K/yr
- phillips sonicare replacement heads5K/yr
Reviews and returns
What reviews say buyers love and hate about Sonic Toothbrush Heads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish product
its not the exact quality you would get when you buy it from a big name brand
Not good quality
they do not clean my teeth properly
My toothbrush doesn't work with them
seem to do a bad job of cleaning your teeth
they are a loose fit
Smaller than expected
Do not fit
Not worth it
Expensive
Way too expensive
They fall off during cleaning
Bristles inadequate for cleaning
didn't clean my teeth at all
Love
Excellent value
Good value for the money
Good Value
Clean Teeth
Excellent keeps teeth
It cleans better than any toothbrush Ive ever had
Great quality, and it has lasted longer than other dups
Fantastic quality
I like that these toothbrush heads are of good quality
Excellent fit
Fits my toothbrush really good
Fit is perfect as you would expect
Just what I ordered
As advertised
As described
Return
0.5% Return rate 60% Fixable by listing
they are a loose fit
Smaller than expected
Do not fit
they may not be fully compatible
despite my toothbrush model being listed as compatible
It was not compatible as said in the description
Rubbish product
its not the exact quality you would get when you buy it from a big name brand
Not good quality
However it doesn't feel right somehow
Doesnt work
Terrible dont work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonic Toothbrush Heads questions
Answered from the same tracked data.