Sonic Toothbrush Heads

Shoppers searched for this 814K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months

814K

Growth, 90 days vs prior 90

-10.0%

Conversion, latest week

13.7%

Market size, estimated

£1.9Ma year

Peak month

November1.5× the quietest month

Top search term

philips sonicare toothbrush heads365K searches a year

Listings sell for £17.12 on average, from £5.53 to £41.51. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £17.12 that is £51K to £68K a year per listing.

Average price

£17.12inside the $15 to $100 sweet spot

Price range

£5.53–£41.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

£51K–£68K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #69 within Dental Care. It carries 5,761 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

5.6%

Average rank

#69in Dental Care

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,761per listing

Listings tracked

23

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months