Skip to content
36

softpore adhesive surgical dressing

Skip it

Prices mostly outside the sweet spot ($3.89–$7.03) — this niche doesn't clear our bar today.

Market size 13Growth 41Conversion 100Competition 2Returns 99Price range 0Avg price 17Brand share 6Review moat 57Quality gap 28

Conversion

Incredible22.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good1,222

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.97

avg listing price — sweet spot $15–$100

Market size

Bad£53K

£53K/yr · 39K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad97%

top-5 click share — a locked-up shelf

Price range

Bad£3.89–£7.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, softpore adhesive surgical dressing is a £53K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

softpore adhesive surgical dressing market data

Units sold / yr
10K–13K
avg 1,500–2,000/product
Revenue / yr
£60K–£75K
units × avg price
Conversion rate
22.9%
Avg BSR
#127
Page quality
0%
Prime
67%
Sponsored
50%
Out of stock
0.0%
Avg brand age
48 months
Avg seller age
192 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

34

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Softpore49%
  • Innofiy38%
  • SterlingSquare5%
  • Mepore3%
  • FAP3%
  • Miiqxx3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.
2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top softpore adhesive surgical dressing search terms

  • softpore 6cm x 7cm31K/yr
  • soft pore dressing 6x74K/yr
  • adhesive surgical dressing 6cm x 7cm4K/yr
All search terms

Top softpore adhesive surgical dressing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£8K30%£16K45%£24K60%£32K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about softpore adhesive surgical dressing

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness22%

“Stick well”

Value For Money20%

“Very fair price”

Quality-Overall18%

“Great quality, no skin irritation caused, Arrived in Perfect condition and quickly too”

Size-Overall15%

“Great fit”

Advertised Vs Actual Product13%

“Accurate description”

Comfort-Overall3%

“Soft and comfortable”

Ease Of Use2%

“convenient to use”

Pureness1%

“Clean & sterile”

Durability1%

“They hold really well”

Breathability1%

“Breathable and comfortable”

What buyers complain about

Adhesion/Stickiness45%

“No adhesion”

Quality-Overall18%

“Not great quality”

Color9%

“just a shame they dont do them skin colour”

Value For Money5%

“Expensive for only 10 plaster”

Strength5%

“A bit flimsy”

Absorbency5%

“It does not absorb as it should be”

Water Resistance2%

“Not waterproof though”

Top return reasons

Size-Overall47%
Adhesion/Stickiness17%
Advertised Vs Actual Product14%
Defective Material/Parts6%
Functionality-Overall3%
Thin2%
Cushion2%
Thickness2%
Compatibility-Overall2%
Durability1%

Common questions

Is softpore adhesive surgical dressing profitable to sell on Amazon United Kingdom?
The niche generates £53K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Skip it (36/100).
How competitive is the softpore adhesive surgical dressing niche?
6 brands and 34 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in softpore adhesive surgical dressing?
Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Color. The return rate is 0.1%.
When does demand for softpore adhesive surgical dressing peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the softpore adhesive surgical dressing niche?
Listings span £3.89–£7.03; the average listing price is £5.97 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.