Soft Toothbrush

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £331K a year.

Searches, last 12 months

462K

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

14.9%

Market size, estimated

£331Ka year

Peak month

February1.4× the quietest month

Top search term

soft toothbrush for adults120K searches a year

Listings sell for £4.82 on average, from £1.38 to £11.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £4.82 that is £10K to £12K a year per listing.

Average price

£4.82under the $15 to $100 sweet spot

Price range

£1.38–£11.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

£10K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #80 within Dental Care. It carries 3,248 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

91%

Out of stock, average day

2.0%

Average rank

#80in Dental Care

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,248per listing

Listings tracked

22

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months