Soft Toothbrush
prices mostly outside the sweet spot ($1.38–$11.63) — Soft Toothbrush doesn't clear our bar today.
Flapen Score
Is Soft Toothbrush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soft Toothbrush is a £331K/yr Amazon United Kingdom market (462K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 48/100.
Soft Toothbrush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.8% over the last 90 days and 14.9% of searches end in a purchase.
£331K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Soft Toothbrush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colgate Gentle Clean Sensitive Toothbrush Soft Toothbrush Wide Head Cleans More Surface Area high Density tufting for a Gentle Clean Soft Tapered bristles to Clean Between Teeth
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 428
- Age
- 1y ago
Colgate Twister Fresh Design Edition Soft Manual Toothbrush 4pk multidimensional cleaning removes odour-causing bacteria cleans in between teeth and along gumline cleans deep for fresher breath
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 10mo ago
Oral-B Sensitive Care Toothbrush Extra Soft (Pack of 5)
- Price
- £3.91
- Rating
- 4.3/5
- Reviews
- 1,152
- Age
- 6y ago
SENSODYNE Tooth Brush
- Price
- £4.68
- Rating
- 4.5/5
- Reviews
- 611
- Age
- 2y ago
OraPure Ultra Soft Toothbrush for Adults with Sensitive Gums | Selene Nano Silk Spiral Bristles | Manual Toothbrush with Ergonomic Handle for Gentle Deep Cleaning
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8mo ago
Trending
90-day click momentum
4-Pack Soft Bristle Toothbrush Extra Ultra Soft Micro Nano Toothbrush for Adults Manual Toothbrush with 20000 Bristles for Sensitive Teeth and Gums Gentle Oral Care Brush (Black & White)
- Price
- £3.30
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 3mo ago
OraPure Ultra Soft Toothbrush for Adults with Sensitive Gums | Selene Nano Silk Spiral Bristles | Manual Toothbrush with Ergonomic Handle for Gentle Deep Cleaning
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8mo ago
Sensodyne Gentle Care SOFT Toothbrush (1 Pack) for Sensitive Teeth White 1 Count (Pack of 1)
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 9y ago
Colgate Twister Fresh Design Edition Soft Manual Toothbrush 4pk multidimensional cleaning removes odour-causing bacteria cleans in between teeth and along gumline cleans deep for fresher breath
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 10mo ago
Sensodyne Toothbrush Soft
- Price
- £3.60
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 10y ago
Newest
by launch date4-Pack Soft Bristle Toothbrush Extra Ultra Soft Micro Nano Toothbrush for Adults Manual Toothbrush with 20000 Bristles for Sensitive Teeth and Gums Gentle Oral Care Brush (Black & White)
- Price
- £3.30
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 3mo ago
OraPure Ultra Soft Toothbrush for Adults with Sensitive Gums | Selene Nano Silk Spiral Bristles | Manual Toothbrush with Ergonomic Handle for Gentle Deep Cleaning
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8mo ago
Colgate Twister Fresh Design Edition Soft Manual Toothbrush 4pk multidimensional cleaning removes odour-causing bacteria cleans in between teeth and along gumline cleans deep for fresher breath
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 10mo ago
Colgate Gentle Clean Sensitive Toothbrush Soft Toothbrush Wide Head Cleans More Surface Area high Density tufting for a Gentle Clean Soft Tapered bristles to Clean Between Teeth
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 428
- Age
- 1y ago
Biomed Sensitive pink salt toothbrush effectively removes dental plaque ultra thin bristle tips
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
83
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
12%
- Colgate39%
- Sensodyne19%
- Oral-B11%
- Ora Pure8%
- The Humble Co.5%
- BIOMED5%
- Open — no brand owns it (6 brands, 12%)
Soft Toothbrush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Soft Toothbrush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- soft toothbrush for adults120K/yr
- soft toothbrush74K/yr
- sensodyne toothbrush52K/yr
- soft bristle toothbrush47K/yr
- toothbrush soft37K/yr
- extra soft toothbrush20K/yr
- sensitive toothbrush15K/yr
- ultra soft toothbrush12K/yr
- toothbrush soft adult11K/yr
- extra soft toothbrush for adults10K/yr
What reviews say buyers love and hate about Soft Toothbrush
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Very good very gentle on gums l”
“Nice smooth”
“Brilliant for the money”
“These are good quality, soft, long brush heads and good value”
“Brilliant for sensitive gums”
What buyers complain about
54% of reviews“Its ok not as soft as i thought”
“unfortunately it is to aggressive for my gums”
“Quality was awful they split after 1 use”
“smaller than I expected”
“just different colours”
Soft Toothbrush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Soft Toothbrush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
