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Soft Skin Pro Facial Hair Remover

Fail

Demand is soft, at -48.5% this quarter, so Soft Skin Pro Facial Hair Remover is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£11K/yr36K searches / yr
90-day growth
-48.5%search demand this quarter
Competition
87%top-5 click share · 9 brands · 39 sellers

Flapen Score

Soft Skin Pro Facial Hair Remover against its category

The dotted line is the Health & Personal Care average. Past it, Soft Skin Pro Facial Hair Remover is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Skin Pro Facial Hair Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soft Skin Pro Facial Hair Remover 36K times last year and spent an estimated £11K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Aug–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-48.5%
Conversion, latest week
2.2%
Market size, estimated
£11Ka year
Peak month
August33.1× the quietest month
Top search term
pluxy epil pro 3.0 facial hair remover6K searches a year

02 · Price

A sale here is worth £13.51.

Listings sell for £13.51 on average, from £8.45 to £20.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £13.51 that is £0 to £1K a year per listing.

Average price
£13.51under the $15 to $100 sweet spot
Price range
£8.45–£20.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 50.0% of listings are out of stock. The average listing ranks #160 within Shaving & Hair Removal. It carries 4,226 reviews at 3.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
50.0%
Average rank
#160in Shaving & Hair Removal
Average rating
3.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,226per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Soft Skin Pro Facial Hair Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

39

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

8%

  • SHEBEEDO38%
  • MEITREND24%
  • CrownLite11%
  • BEAUZMO9%
  • Braun5%
  • CHEYLIZI4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Soft Skin Pro Facial Hair Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Aug, Sep · busiest ÷ quietest = 33.1×

Search terms

Top Soft Skin Pro Facial Hair Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pluxy epil pro 3.0 facial hair remover6K/yr
  • pluxy hair removal for face3K/yr
  • pluxy3K/yr
  • pluxy co1K/yr
  • pluxy face epilator265/yr
  • pluxy epil pro 3231/yr
  • pluxy uk181/yr
  • pluxy epil pro 3.0 women face epilator23/yr
  • softskin pro4K/yr
  • soft skin pro hair remover2K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Skin Pro Facial Hair Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.25

breaks quickly

Stops working after a few months

Lasted a little over six months then died

Functionality-Overall12%−0.17

wasnt effective at all

Doesn't remove hair as well as expected

now not working

Value For Money9%

Not value for money

Disapointed paid alot of money

Waste of money

Battery Life7%

But now its not working changed battery still not working

even with new batteries it doesnt work

can't comment on the battery life yet

Size-Overall7%−0.02

Not fit for the job

just slightly larger than a lipstick

Small for travelling

Love

Ease Of Use18%+0.64

Convenient and Easy

easy to handle

Easy to hold and use

Quality-Overall15%+1.05

Very well made product

Overall an excellent buy

Excellent product

Value For Money14%

Good for price

Excellent value for money

Value for Money

Charging7%+0.38

Easy to charge

doesnt take long to charge

very quick charging

Battery Life6%

Battery life is good

Looks nice, works great battery

the battery lasts well

Return

1.2% Return rate 12% Fixable by listing

Functionality-Overall44%▆▇█▄▇▄

wasnt effective at all

Doesn't remove hair as well as expected

now not working

Defective Material/Parts14%█▆▄▆▄▅
Quality-Overall7%█▁▁█▆▄

Had better and cheaper

not sure its the best though

Not a reliable product

Advertised Vs Actual Product6%▅▆██▅▆
Size-Overall5%▂▅▄▆▃█

Not fit for the job

just slightly larger than a lipstick

Small for travelling

FAQ

Common Soft Skin Pro Facial Hair Remover questions

Answered from the same tracked data.