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Sodium Chloride

Fail

The top 5 brands take 98% of clicks, so Sodium Chloride is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£211K/yr223K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
75%top-5 click share · 6 brands · 17 sellers

Flapen Score

Sodium Chloride against its category

The dotted line is the Health & Personal Care average. Past it, Sodium Chloride is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sodium Chloride market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sodium Chloride 223K times last year and spent an estimated £211K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
9.2%
Market size, estimated
£211Ka year
Peak month
January2.8× the quietest month
Top search term
nebuliser saline solution53K searches a year

02 · Price

A sale here is worth £10.24.

Listings sell for £10.24 on average, from £4.82 to £18.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £10.24 that is £20K to £26K a year per listing.

Average price
£10.24under the $15 to $100 sweet spot
Price range
£4.82–£18.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£20K–£26K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #6 within Steam Inhalators, Nebulisers & Accessories. It carries 2,225 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#6in Steam Inhalators, Nebulisers & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,225per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sodium Chloride products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£84K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

17

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • KNOXZY71%
  • NanaCare8%
  • Resp-Ease7%
  • Hydra-Neb7%
  • Baxter4%
  • Physiodose2%

Demand

Sodium Chloride search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Sodium Chloride search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nebuliser saline solution53K/yr
  • saline solution for nebulisers50K/yr
  • saline for nebuliser20K/yr
  • salbutamol nebuliser solution20K/yr
  • sodium chloride14K/yr
  • sodium chloride solution 0.910K/yr
  • saline nebuliser10K/yr
  • nebuliser solution11K/yr
  • salbutamol6K/yr
  • hypertonic saline for nebuliser6K/yr

Reviews and returns

What reviews say buyers love and hate about Sodium Chloride

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content25%−0.05

Very salty

Nothing special, saline solution. salt

Works tastes salty

Size-Overall13%−0.02

Slightly small vial than my previous brand

Massive

A lot smaller than expected

Functionality-Overall6%−0.02

Doesn't seem to work that easy keeps stopping

Not that effective

Dilute/Watery6%+0.09

Saline water

Saline

Leak-Proof6%

Leaking cap

ends up on floor spilling liquid

Love

Quality-Overall18%+1.62

Excellent product

good-quality saline solution like this elsewhere

The saline is of good quality

Advertised Vs Actual Product16%−0.04

As described

It done the job

Exactly as advertised

Value For Money14%+0.88

Good value for money

Competitive price

Great deal

Ease Of Use11%+0.16

Easy to use

easy to handle

it's very easy to open

Breathability8%+0.43

Breathing well

helpful with breathing

Great with helping you breath

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁█▁▁▁▁

Slightly small vial than my previous brand

Massive

A lot smaller than expected

FAQ

Common Sodium Chloride questions

Answered from the same tracked data.