Is sodium bicarbonate ear drops profitable to sell on Amazon United Kingdom?

The niche generates £52K/yr across 5 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (34/100).

How competitive is the sodium bicarbonate ear drops niche?

4 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sodium bicarbonate ear drops?

Top complaints mined from reviews: Ear Hygiene, Functionality-Overall, Ease Of Use. The return rate is 0.1%.

When does demand for sodium bicarbonate ear drops peak?

Demand peaks in Feb; the busiest month runs 1.4× the quietest.

What does it cost to enter the sodium bicarbonate ear drops niche?

Listings span £2.89–£7.24; the average listing price is £4.86 (sweet spot $15–$100). The average incumbent carries 2,988 reviews — the moat a new listing must climb.

sodium bicarbonate ear drops

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible27.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,987.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.86

avg listing price — sweet spot $15–$100

Market size

Bad£52K

£52K/yr · 39K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.89–£7.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, sodium bicarbonate ear drops is a £52K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 34/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sodium bicarbonate ear drops market data

Units sold / yr: 10K–13K; avg 1,500–2,000/product
Revenue / yr: £49K–£61K; units × avg price
Conversion rate: 27.8%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 5.5%
Avg brand age: 71 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

OTEX41%
Care31%
Medi Grade14%
KNOXZY13%

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -16.1% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.4×

Open Trend

Top sodium bicarbonate ear drops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Otex Sodium Bicarbonate Ear Drops for Ear Wax Removal. Effective Natural and Gentle Removal of Excessive Hardened Ear Wax. Softens and Helps Remove Ear Wax 10ml

OTEX£3.224.4★7,746 rev

Care Sodium Bicarbonate Ear Drops Simple Effective and Gentle Softens Ear Wax Suitable from Children 1+ Years Old Dropper Included 10ml Drops

Care£2.894.4★2,167 rev

Knoxzy Sodium Bicarbonate Ear Spay Ear Wax Remover for Clogged Ear Relief and Swimmer s Ear 10ml x 1 (Package May Vary)

KNOXZY£4.294.2★3,158 rev

Medi Grade Quick-Action Sodium Bicarbonate Ear Drops for Wax Removal and Blocked Ears 10ml - Ear Wax Removal Drops Dissolve and Remove Earwax for Clean Ears - Natural Bicarbonate of Soda Ear Drops

Medi Grade£6.644.3★1,109 rev

Medi Grade Ear Spray for Ear Wax Removal Natural Sodium Bicarbonate Ear Cleaner for Blocked Ears and Wax Removal 20ml Bottle with Over 50 Sprays for Easy Application and Gentle Soothing Care

Medi Grade£7.244.4★759 rev

Newest

by launch date

Medi Grade Ear Spray for Ear Wax Removal Natural Sodium Bicarbonate Ear Cleaner for Blocked Ears and Wax Removal 20ml Bottle with Over 50 Sprays for Easy Application and Gentle Soothing Care

Medi Grade£7.24759 rev

1y ago

Medi Grade Quick-Action Sodium Bicarbonate Ear Drops for Wax Removal and Blocked Ears 10ml - Ear Wax Removal Drops Dissolve and Remove Earwax for Clean Ears - Natural Bicarbonate of Soda Ear Drops

Medi Grade£6.641,109 rev

3y ago

Knoxzy Sodium Bicarbonate Ear Spay Ear Wax Remover for Clogged Ear Relief and Swimmer s Ear 10ml x 1 (Package May Vary)

KNOXZY£4.293,158 rev

4y ago

Otex Sodium Bicarbonate Ear Drops for Ear Wax Removal. Effective Natural and Gentle Removal of Excessive Hardened Ear Wax. Softens and Helps Remove Ear Wax 10ml

OTEX£3.227,746 rev

16y ago

Care Sodium Bicarbonate Ear Drops Simple Effective and Gentle Softens Ear Wax Suitable from Children 1+ Years Old Dropper Included 10ml Drops

Care£2.892,167 rev

17y ago

What buyers say about sodium bicarbonate ear drops

What buyers praise and complain about, mined from review topics.

What buyers love

Ear Hygiene25%

“Really good to clean ears”

Quality-Overall17%

“Great product and cleared the issue”

Efficiency12%

“effective”

Advertised Vs Actual Product10%

“Does the job perfectly”

Value For Money10%

“Good price”

Ease Of Use10%

“Easy to use”

Strength2%

“Effective”

Ease Of Application2%

“Easy to apply”

Spray/Flow2%

“Easy to use with the powerful spray nozzle”

Ease Of Cleaning1%

“Easy to use and clean”

What buyers complain about

Ear Hygiene32%

“led to a flaky ear”

Functionality-Overall21%

“Not effective”

Ease Of Use4%

“It's a bit of a slow process”

Pain Relief-Overall4%

“Left ears sore”

Quality-Overall3%

“not as good as other products”

Oily/Greasy3%

“Oil alone did not work”

Advertised Vs Actual Product2%

“The write up for this does not make clear it is not suitable for those with tinnitus”

Value For Money2%

“a lot of expense”

Allergies2%

“Went to the doctors and told them about this product in which they said there are ingredients that can upset your skin and cause infection”

Strength2%

“Seems like a weak solution”

Top return reasons

Leak-Proof42%

Functionality-Overall31%

Ear Hygiene15%

Advertised Vs Actual Product8%

Oily/Greasy4%

Common questions

Is sodium bicarbonate ear drops profitable to sell on Amazon United Kingdom?: The niche generates £52K/yr across 5 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (34/100).
How competitive is the sodium bicarbonate ear drops niche?: 4 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sodium bicarbonate ear drops?: Top complaints mined from reviews: Ear Hygiene, Functionality-Overall, Ease Of Use. The return rate is 0.1%.
When does demand for sodium bicarbonate ear drops peak?: Demand peaks in Feb; the busiest month runs 1.4× the quietest.
What does it cost to enter the sodium bicarbonate ear drops niche?: Listings span £2.89–£7.24; the average listing price is £4.86 (sweet spot $15–$100). The average incumbent carries 2,988 reviews — the moat a new listing must climb.