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Sodium Bicarbonate Ear Drops

Fail

The top 5 products take 100% of clicks, so Sodium Bicarbonate Ear Drops is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£52K/yr39K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 29 sellers

Flapen Score

Sodium Bicarbonate Ear Drops against its category

The dotted line is the Health & Personal Care average. Past it, Sodium Bicarbonate Ear Drops is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sodium Bicarbonate Ear Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sodium Bicarbonate Ear Drops 39K times last year and spent an estimated £52K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

27.8% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
27.8%
Market size, estimated
£52Ka year
Peak month
February1.4× the quietest month
Top search term
sodium bicarbonate ear drops33K searches a year

02 · Price

A sale here is worth £4.86.

Listings sell for £4.86 on average, from £2.89 to £7.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £4.86 that is £7K to £10K a year per listing.

Average price
£4.86under the $15 to $100 sweet spot
Price range
£2.89–£7.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #13 within Ear Care. It carries 2,988 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#13in Ear Care
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,988per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Sodium Bicarbonate Ear Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£31K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • OTEX41%
  • Care31%
  • Medi Grade14%
  • KNOXZY13%

Demand

Sodium Bicarbonate Ear Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Sodium Bicarbonate Ear Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ear Hygiene32%+0.29

led to a flaky ear

painfully stung inside my ear

Much more importantly it is dangerous to the ear

Functionality-Overall21%−0.29

Not effective

Didn't work

Not fast acting

Ease Of Use4%+0.83

It's a bit of a slow process

its a bit fiddly to use

Difficult To Open Bottle

Pain Relief-Overall4%−0.05

Left ears sore

the fact the possibility of it making it worse

As soon as I used these my ears hurt

Quality-Overall3%+0.84

not as good as other products

I don't think this is good quality as in the product

Rubbish

Love

Ear Hygiene25%+0.29

Really good to clean ears

Effective ear cleaner

Ear Wax removal

Quality-Overall17%+0.84

Great product and cleared the issue

Excellent product

Good quality

Efficiency12%+0.80

effective

Works well

Works quickly

Advertised Vs Actual Product10%+0.62

Does the job perfectly

Did the job

Item as described

Value For Money10%+0.63

Good price

good value

Great value

Return

0.1% Return rate 8% Fixable by listing

Leak-Proof42%▄▁▃█▁▁
Functionality-Overall31%▃█▁▁█▁

Not effective

Didn't work

Not fast acting

Ear Hygiene15%▆▁█▁▁▁

led to a flaky ear

painfully stung inside my ear

Much more importantly it is dangerous to the ear

Advertised Vs Actual Product8%▁▁█▁▁▁

The write up for this does not make clear it is not suitable for those with tinnitus

Website not clear

Oily/Greasy4%█▁▁▁▁▁

Oil alone did not work

Basically it no good its just like olive oil

FAQ

Common Sodium Bicarbonate Ear Drops questions

Answered from the same tracked data.