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Smokers Toothpaste

Fail

The top 5 brands take 100% of clicks, so Smokers Toothpaste is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£179K/yr112K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
87%top-5 click share · 4 brands · 92 sellers

Flapen Score

Smokers Toothpaste against its category

The dotted line is the Health & Personal Care average. Past it, Smokers Toothpaste is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smokers Toothpaste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smokers Toothpaste 112K times last year and spent an estimated £179K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

23.4% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
23.4%
Market size, estimated
£179Ka year
Peak month
January1.5× the quietest month
Top search term
smokers toothpaste41K searches a year

02 · Price

A sale here is worth £6.84.

Listings sell for £6.84 on average, from £2.04 to £18.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £6.84 that is £17K to £21K a year per listing.

Average price
£6.84under the $15 to $100 sweet spot
Price range
£2.04–£18.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£17K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #215 within Dental Care. It carries 3,979 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#215in Dental Care
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,979per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Smokers Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£80K£107K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Eucryl86%
  • Marvis8%
  • Wisdom4%
  • MySweetSmile3%

Demand

Smokers Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Smokers Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smokers toothpaste41K/yr
  • eucryl toothpowder29K/yr
  • eucryl9K/yr
  • smokers toothpaste powder6K/yr
  • stain removal toothpaste5K/yr
  • stain remover toothpaste5K/yr
  • intense stain removal toothpaste3K/yr
  • stain removing toothpaste4K/yr
  • eucryl teeth whitening powder8K/yr
  • tooth powder eucryl3K/yr

Reviews and returns

What reviews say buyers love and hate about Smokers Toothpaste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.11

Waste of money

expensive

Pricey

Functionality-Overall13%−0.24

Didn't work for me

tried everything to whiten mine nothing works

NEVER WORKS

Stain Resistance9%

Had stains on my teeth

after the very first use the stain had 90% gone

they are capped so prob permanently stained

Quality-Overall7%−0.03

cheap quality

somehow doesn't seem as good as my normal one

Rubbish

Tooth Brightening7%

After 2 months use there is no difference to the whiteness of my teeth

Doesn't whiten teeth at all

Yet another teeth whitening fail

Love

Tooth Brightening22%

my teeth feel brilliant

Whitening Toothpaste

Teeth whitening

Quality-Overall14%−0.03

Excellent Product

Good product as expected from this company

Great performance

Oral Hygiene11%+0.56

Clean teeth

Excellent tooth powder makes teeth feel really clean

Makes mouth feel ultra clean

Value For Money10%−0.11

Good Value

Value for money

Money well spent

Advertised Vs Actual Product8%+1.14

it has always done the job

As described

Does what it says

Return

0.1% Return rate 11% Fixable by listing

Functionality-Overall17%▁▆▄█▃▁

Didn't work for me

tried everything to whiten mine nothing works

NEVER WORKS

Tooth Brightening12%▁▁▇▅▁█

After 2 months use there is no difference to the whiteness of my teeth

Doesn't whiten teeth at all

Yet another teeth whitening fail

Leak-Proof11%█▃▁▂▁▂
Value For Money8%▁▁█▁▆▅

Waste of money

expensive

Pricey

Tooth Sensitivity7%▁█▁▇▇▁

FAQ

Common Smokers Toothpaste questions

Answered from the same tracked data.