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Smokers Toothpaste

brand-locked demand (top 5 brands take 100% of clicks) — Smokers Toothpaste doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 36Growth 15Conversion 100Competition 11Returns 100Price range 21Avg price 19Brand share 0Review moat 25Quality gap 57
This niche Category average

Is Smokers Toothpaste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smokers Toothpaste is a £179K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Smokers Toothpaste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.2% over the last 90 days and 23.4% of searches end in a purchase.

£179K

revenue / yr

Units sold / yr25K
Search volume / yr-20.2%112K
Conversion rate23.4%
Avg price£6.84

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 92
Top-5 product click share87%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement44%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews3,979

Top Smokers Toothpaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£27K£54K£80K£107K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Eucryl86%
  • Marvis8%
  • Wisdom4%
  • MySweetSmile3%

Smokers Toothpaste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR23.4%Products9Brands4Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews3,979Avg BSR#215
3K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Smokers Toothpaste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • smokers toothpaste41K/yr
  • eucryl toothpowder29K/yr
  • eucryl9K/yr
  • smokers toothpaste powder6K/yr
  • stain removal toothpaste5K/yr
  • stain remover toothpaste5K/yr
  • intense stain removal toothpaste3K/yr
  • stain removing toothpaste4K/yr
  • eucryl teeth whitening powder8K/yr
  • tooth powder eucryl3K/yr

What reviews say buyers love and hate about Smokers Toothpaste

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Tooth Brightening22%

my teeth feel brilliant

Quality-Overall14%

Excellent Product

Oral Hygiene11%

Clean teeth

Value For Money10%

Good Value

Advertised Vs Actual Product8%

it has always done the job

What buyers complain about

68% of reviews
Value For Money15%

Waste of money

Functionality-Overall13%

Didn't work for me

Stain Resistance9%

Had stains on my teeth

Quality-Overall7%

cheap quality

Tooth Brightening7%

After 2 months use there is no difference to the whiteness of my teeth

Smokers Toothpaste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
17%
2Tooth Brightening
12%
3Leak-Proof
11%
4Value For Money
8%
5Tooth Sensitivity
7%

Common Smokers Toothpaste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smokers Toothpaste 38/100 on Amazon United Kingdom — Skip it. The niche generates £179K/yr across 9 tracked products. Search demand moved -20.2% over the last 90 days.
Search demand for Smokers Toothpaste on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.