smokers toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£179K£179K/yr · 112K searches
Review moat
Okay3,978.89avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.04–£18.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.84avg listing price — sweet spot $15–$100
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, smokers toothpaste is a £179K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
smokers toothpaste market data
- Units sold / yr
- 20K–25K
- avg 2,500–3,000/product
- Revenue / yr
- £137K–£171K
- units × avg price
- Conversion rate
- 23.4%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
92
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Eucryl86%
- Marvis8%
- Wisdom4%
- MySweetSmile3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top smokers toothpaste search terms
- smokers toothpaste41K/yr
- eucryl toothpowder29K/yr
- eucryl9K/yr
- smokers toothpaste powder6K/yr
- stain removal toothpaste5K/yr
- stain remover toothpaste5K/yr
- intense stain removal toothpaste3K/yr
- stain removing toothpaste4K/yr
- eucryl teeth whitening powder8K/yr
- tooth powder eucryl3K/yr
Top smokers toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eucryl Freshmint Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g
Eucryl£2.284.4★14,629 rev
Eucryl Original Flavour Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g
Eucryl£2.044.4★2,682 rev
Eucryl Freshmint Toothpaste Whitening Toothpaste Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50ml
Eucryl£3.244.3★2,488 rev
Marvis Smokers Whitening Toothpaste Mint 85ml Promotes the Natural Whitening of the Teeth Plaque Removal Toothpaste Long-Lasting Freshness
Marvis£7.084.6★5,921 rev
Eucryl Smokers Tooth Powder Freshmint Flavour 50 g (Pack of 6)
Eucryl£8.114.6★1,337 rev
Newest
by launch date
MySweetSmile 3-in-1 Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe 2X Indy Best-Buy Winner Fresh Mint Flavour
MySweetSmile£18.527,378 rev
Marvis Smokers Whitening Toothpaste Mint 85ml Promotes the Natural Whitening of the Teeth Plaque Removal Toothpaste Long-Lasting Freshness
Marvis£7.085,921 rev
Wisdom 50 ml Smokers Anti-Stain Whitening Toothpaste - Pack of 4
Wisdom£5.94307 rev
Eucryl Eucryl Freshmint Toothpowder Pack of 3
Eucryl£6.15430 rev
6 x Eucryl Smokers Tooth Powder Original 50g
Eucryl£8.20638 rev
Trending
90-day click momentumMySweetSmile 3-in-1 Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe 2X Indy Best-Buy Winner Fresh Mint Flavour
MySweetSmile£18.523.9★
Marvis Smokers Whitening Toothpaste Mint 85ml Promotes the Natural Whitening of the Teeth Plaque Removal Toothpaste Long-Lasting Freshness
Marvis£7.084.6★
Eucryl Freshmint Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g
Eucryl£2.284.4★
6 x Eucryl Smokers Tooth Powder Original 50g
Eucryl£8.204.6★
Eucryl Original Flavour Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g
Eucryl£2.044.4★
What buyers say about smokers toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“my teeth feel brilliant”
“Excellent Product”
“Clean teeth”
“Good Value”
“it has always done the job”
“Works well”
“Nice taste”
“Clean efficiently”
“Easy to use”
“I feel it makes teeth really clean”
What buyers complain about
“Waste of money”
“Didn't work for me”
“Had stains on my teeth”
“cheap quality”
“After 2 months use there is no difference to the whiteness of my teeth”
“Without dental cleaning”
“Tastes very mild after using normal toothpaste”
“Too small”
“very kind to sensitive gums”
“I drink red wine which has discoloured my teeth”
Top return reasons
Common questions
- Is smokers toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £179K/yr across 9 tracked products. 90-day search growth is -20.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the smokers toothpaste niche?
- 4 brands and 92 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in smokers toothpaste?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Stain Resistance. The return rate is 0.1%.
- When does demand for smokers toothpaste peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the smokers toothpaste niche?
- Listings span £2.04–£18.52; the average listing price is £6.84 (sweet spot $15–$100). The average incumbent carries 3,979 reviews — the moat a new listing must climb.