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Smartbud

Fail

The top 5 brands take 100% of clicks, so Smartbud is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£75K/yr41K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
66%top-5 click share · 5 brands · 9 sellers

Flapen Score

Smartbud against its category

The dotted line is the Health & Personal Care average. Past it, Smartbud is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smartbud market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smartbud 41K times last year and spent an estimated £75K. All 5 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
5.3%
Market size, estimated
£75Ka year
Peak month
February2.8× the quietest month
Top search term
bebird ear cleaner14K searches a year

02 · Price

A sale here is worth £34.53.

Listings sell for £34.53 on average, from £13.65 to £68.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £34.53 that is £0 to £3K a year per listing.

Average price
£34.53inside the $15 to $100 sweet spot
Price range
£13.65–£68.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #422 within Medical Supplies & Equipment. It carries 1,947 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#422in Medical Supplies & Equipment
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,947per listing
Listings tracked
18

04 · Newcomers

9 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
9Amazon's first-year sales bar
Average brand age
23 months

Products

Top Smartbud products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • BEBIRD53%
  • Bebird Pro32%
  • LMECHN6%
  • Smartbud5%
  • AZHE4%
  • Open — no brand owns it (0%)

Demand

Smartbud search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.8×

Search terms

Top Smartbud search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bebird ear cleaner14K/yr
  • bebird9K/yr
  • smartbud9K/yr
  • smart bud3K/yr
  • smartbud ear cleaner3K/yr
  • smart bud ear cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Smartbud

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ear Hygiene”
15%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“not the greatest of video quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Smartbud questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data