Smartbud
FailThe top 5 brands take 100% of clicks, so Smartbud is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £75K/yr41K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 66%top-5 click share · 5 brands · 9 sellers
Flapen Score
Smartbud against its category
The dotted line is the Health & Personal Care average. Past it, Smartbud is stronger. Inside it, weaker.
Market
The Smartbud market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smartbud 41K times last year and spent an estimated £75K. All 5 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £75Ka year
- Peak month
- February2.8× the quietest month
- Top search term
- bebird ear cleaner14K searches a year
02 · Price
A sale here is worth £34.53.
Listings sell for £34.53 on average, from £13.65 to £68.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £34.53 that is £0 to £3K a year per listing.
- Average price
- £34.53inside the $15 to $100 sweet spot
- Price range
- £13.65–£68.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #422 within Medical Supplies & Equipment. It carries 1,947 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 13.1%
- Average rank
- #422in Medical Supplies & Equipment
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,947per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 9 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Smartbud products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BEBIRD R1 Ultra Ear Wax Removal Ear Cleaner with Camera Ear Scope Wax Remove Ear Pick with Ear Otoscope Tweezers Visual Dropper Cleaning Kit Ear/Nose/Throat Examination Tool for Family-Black
- Price
- £25.53
- Rating
- 4.2/5
- Reviews
- 12,059
- Age
- 10mo ago
Bebird Pro Ear Wax Removal Kit 1920P HD Visual Ear Otoscope with Camera & Light Safe Ear Cleaning Tool for Adults & Kids Compatible with iPhone Android iPad Includes 2-Year Warranty
- Price
- £36.12
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 10mo ago
BEBIRD Ear Cleaning Camera Wax Removal Tool kit Flexible Ear Scope Otoscope Camera Light Visual Ear Picker Wireless Earwax Remover Tweezers for Adults & Kids
- Price
- £33.99
- Rating
- 4.4/5
- Reviews
- 1,288
- Age
- 10mo ago
Bebird Pro Ear Wax Removal Tool R1 Pro Personal Ear Care Viewer with 1080P HD Camera IP67 Waterproof Home Hygiene Tool for Adults & Kids Wide-Angle View with LED Light iOS Android Compatible
- Price
- £24.82
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 10mo ago
Ear Wax Remover Otoscope WiFi 1920P Ear Cleaner Camera 3.5mm Diameter Ear Cleaner IP67 Waterproof Ear Camera with 6 LEDs for iPhone iPad and Android Smartphones Black
- Price
- £13.65
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 4mo ago
Trending
90-day click momentum
BEBIRD R1 Ultra Ear Wax Removal Ear Cleaner with Camera Ear Scope Wax Remove Ear Pick with Ear Otoscope Tweezers Visual Dropper Cleaning Kit for Family-Blue
- Price
- £25.17
- Rating
- 4.2/5
- Reviews
- 12,059
- Age
- 10mo ago
BEBIRD 2026 Earsight Ultra 5G Ear Wax Removal Tool 2K Ear Wax Remover Kit with 30+ Attachments(Ear Dropper/Ear Tweezers/Ear Pick) Ear Cleaner for Safe Home Use
- Price
- £59.34
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 9mo ago
BEBIRD EarSight Ultra 5G WiFi Ear Cleaner & Care Device with Flexible Otoscope Camera Earwax Remover Set with 30+ Accessories ENT-safe for Home Use - Star Black
- Price
- £64.55
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 3mo ago
Bebird Pro EarSight Ultra Ear Wax Removal Tool 5G WiFi 1080P/2K HD Digital Otoscope Flexible Visual Ear Cleaner Ear Care Kit with 30 Replacement Silicone Tips
- Price
- £58.67
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 7mo ago
LMECHN Ear Wax Removal Kit 1296P HD Visual Ear Cleaner 3.5mm Wireless Otoscope with 6 LED Lights Portable USB Rechargeable Ear Cleaning Tool for iPhone iPad & Android Smartphones
- Price
- £14.98
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago
Newest
by launch dateBEBIRD EarSight Ultra 5G WiFi Ear Cleaner & Care Device with Flexible Otoscope Camera Earwax Remover Set with 30+ Accessories ENT-safe for Home Use - Star Black
- Price
- £64.55
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 3mo ago
LMECHN Ear Wax Removal Kit 1296P HD Visual Ear Cleaner 3.5mm Wireless Otoscope with 6 LED Lights Portable USB Rechargeable Ear Cleaning Tool for iPhone iPad & Android Smartphones
- Price
- £14.98
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago
Ear Wax Remover Otoscope WiFi 1920P Ear Cleaner Camera 3.5mm Diameter Ear Cleaner IP67 Waterproof Ear Camera with 6 LEDs for iPhone iPad and Android Smartphones Black
- Price
- £13.65
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 4mo ago
LMECHN Ear Cleaner with Camera Ear Wax Removal Kit with 1080P Ear Camera Otoscope with LED Light Ear Cleaning Kit for iPhone iPad Android Phones
- Price
- £13.65
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4mo ago
Bebird Pro Ear Wax Removal Tool Earsight Ultra 5G WiFi and 1080P HD Otoscope Flexible Ear Cleaner with 2K HD Visual Camera and 30 Replacement Tips Earwax Removal Dropper for Adults Kids
- Price
- £68.27
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- BEBIRD53%
- Bebird Pro32%
- LMECHN6%
- Smartbud5%
- AZHE4%
- Open — no brand owns it (0%)
Demand
Smartbud search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.8×
Search terms
Top Smartbud search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bebird ear cleaner14K/yr
- bebird9K/yr
- smartbud9K/yr
- smart bud3K/yr
- smartbud ear cleaner3K/yr
- smart bud ear cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Smartbud
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not the greatest of video quality
Cheap rubbish
quality is poor
the wifi connection is so unreliable it's basically unusable
connection keeps dropping
WiFi connectivity doesn't work
Broke upon first use
Incredibly fragile and now broken after one use
Broke within 2 months of use
It is awful for a small ear
I have long time issue with my ear was
Your inner ear is VERY sensitive
It does take a bit of getting used to
But I am actually scared to use them
fiddly to attach to the probe
Love
Best ear cleaner ever
effective ear cleaning solution
Really impressed with this ear cleaner
looks a decent set
Excellent product
well made for the price
hassle free
easy to handle
Super easy to operate
Worth every penny
Good value
Good value for money
no connection problems what so ever
Easy to connect
Connects well and works as advertised,
Return
1.1% Return rate 10% Fixable by listing
the wifi connection is so unreliable it's basically unusable
connection keeps dropping
WiFi connectivity doesn't work
I can't see anything
so no longer works
not the greatest of video quality
Cheap rubbish
quality is poor
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smartbud questions
Answered from the same tracked data.