smart scales
Skip itA deep review moat (42,501 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible£29.31avg listing price — sweet spot $15–$100
Price range
Great£9.00–£87.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 699K searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Review moat
Bad42,500.62avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, smart scales is a £1.2M/yr Amazon United Kingdom market (699K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
smart scales market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- £1.2M–£1.5M
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.4%
- Avg brand age
- 43 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
24
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- RENPHO60%
- eufy20%
- HomeFashion6%
- INSMART5%
- Posture5%
- Letron2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 3.9×
Top smart scales search terms
- renpho smart scales129K/yr
- smart scales131K/yr
- body fat scales69K/yr
- smart scales for body weight and fat57K/yr
- smart scale40K/yr
- eufy scales38K/yr
- renpho scales41K/yr
- body composition scales34K/yr
- scales for body weight body fat27K/yr
- smart body weight scales14K/yr
Top smart scales products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RENPHO Scales for Body Weight Smart Weighing Scales Body Weight with App Bluetooth Bathroom Scales for Fitness Tracking High Accuracy Body Composition Monitor (ST/ST:LB/LB/KG) - Elis 1
RENPHO£17.054.6★328,966 rev
eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Bluetooth 16 Measurements Weight Heart Rate Body Fat BMI Muscle & Bone Mass 3D Virtual Model High Accuracy Smart Scale P2 Pro
eufy£30.914.4★2,766 rev
eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Smart Scale A1
eufy£12.294.4★2,091 rev
RENPHO Smart Scales for Body Weight and Fat 8-Electrode Weighing Scales with 50+ Metrics Full Body Composition Analyzer Larger Platform High Accuracy Body Fat Scales MorphoScan Base
RENPHO£87.194.3★817 rev
RENPHO Weighing Scales for Body Weight Smart Bathroom Scales with App Bluetooth Body Fat Scales for BMI Muscle Mass Track Weight Loss Batteries Included Elis 1 260CM
RENPHO£14.104.5★21,971 rev
Newest
by launch date
GE Scale for Body Weight and Fat Digital 8-Electrode Smart Bathroom Scale 50 Measurements for BMI Muscle Mass Body Composition Analyzer Bluetooth Accurate Weighing Machine 180kg 310mm Black
GE£62.723,915 rev
Body Fat Scales Smart Scales for Body Weight & Fat 20 Body Composition with 4-Electrode Digital Weighing Scales with App to Measures BMI Muscle Mass Visceral Fat Hydration Level-Bathroom Scales 180kg
Letron£35.81277 rev
RENPHO Smart Scales for Body Weight and Fat 8-Electrode Weighing Scales with 50+ Metrics Full Body Composition Analyzer Larger Platform High Accuracy Body Fat Scales MorphoScan Base
RENPHO£87.19817 rev
Scales for Body Weight eufy Smart Bathroom scales C20 with Large TFT Screen All-in-One Display for Offline Use Bluetooth Weighing Scales With 16 Metrics BMI Multi-Modes High Accuracy
eufy£23.601,184 rev
eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Smart Scale A1
eufy£12.292,091 rev
Trending
90-day click momentum
Scales for Body Weight and Fat Percentage with App & Bluetooth High Precision 0.1lb Digital Bathroom Scales Analyzes 13 Body Composition Data (Weight Fat% Water BMI) 400 lbs Capacity Black
Posture£21.714.6★
RENPHO Smart Scales for Body Weight and Fat 8-Electrode Weighing Scales with 50+ Metrics Full Body Composition Analyzer Larger Platform High Accuracy Body Fat Scales MorphoScan Base
RENPHO£87.194.3★
Body Fat Scales Smart Scales for Body Weight & Fat 20 Body Composition with 4-Electrode Digital Weighing Scales with App to Measures BMI Muscle Mass Visceral Fat Hydration Level-Bathroom Scales 180kg
Letron£35.814.4★
RENPHO Scales for Body Weight Smart Weighing Scales Body Weight with App Bluetooth Bathroom Scales for Fitness Tracking High Accuracy Body Composition Monitor (ST/ST:LB/LB/KG) - Elis 1
RENPHO£17.054.6★
RENPHO Weighing Scales for Body Weight Smart Bathroom Scales with High Precision Sensors Weight Scale with App 13 Body Composition Analyzer Track Monitor for BMI Muscle Mass Elis 1
RENPHO£12.684.4★
What buyers say about smart scales
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“build quality is excellent”
“easy to handle”
“Easy to connect”
“Accurate”
“making it useful for tracking progress”
“Works as advertised”
“The design looks great in my bathroom”
“Setup was quick”
“The scales themselves feel lightweight”
What buyers complain about
“Wildly inaccurate”
“it stopped working after a few uses”
“unable to connect to app”
“think that's reason why battery life is short”
“Poor quality product”
“Inaccurate scale”
“Never worked properly”
“no smart features which makes the scale an expensive non-smart scale”
“I am however having trouble pairing to my phone”
“I failed to get the app to work”
Top return reasons
Common questions
- Is smart scales profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the smart scales niche?
- 7 brands and 24 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in smart scales?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Connectivity-Overall. The return rate is 1.6%.
- When does demand for smart scales peak?
- Demand peaks in Jan–Sep; the busiest month runs 3.9× the quietest.
- What does it cost to enter the smart scales niche?
- Listings span £9.00–£87.19; the average listing price is £29.31 (sweet spot $15–$100). The average incumbent carries 42,501 reviews — the moat a new listing must climb.