Smart Scales
FailThe average product has 42,501 reviews to catch up to, so Smart Scales is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £1.2M/yr699K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 24 sellers
Flapen Score
Smart Scales against its category
The dotted line is the Health & Personal Care average. Past it, Smart Scales is stronger. Inside it, weaker.
Market
The Smart Scales market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Scales 699K times last year and spent an estimated £1.2M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 699K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 699K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £1.2Ma year
- Peak month
- September3.9× the quietest month
- Top search term
- renpho smart scales129K searches a year
02 · Price
A sale here is worth £29.31.
Listings sell for £29.31 on average, from £9.00 to £87.19. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £29.31 that is £73K to £88K a year per listing.
- Average price
- £29.31inside the $15 to $100 sweet spot
- Price range
- £9.00–£87.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £73K–£88K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #7 within Medical Supplies & Equipment. It carries 42,501 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #7in Medical Supplies & Equipment
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 42,501per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Smart Scales products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RENPHO Scales for Body Weight Smart Weighing Scales Body Weight with App Bluetooth Bathroom Scales for Fitness Tracking High Accuracy Body Composition Monitor (ST/ST:LB/LB/KG) - Elis 1
- Price
- £17.05
- Rating
- 4.6/5
- Reviews
- 328,966
- Age
- 9y ago
eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Bluetooth 16 Measurements Weight Heart Rate Body Fat BMI Muscle & Bone Mass 3D Virtual Model High Accuracy Smart Scale P2 Pro
- Price
- £30.91
- Rating
- 4.4/5
- Reviews
- 2,766
- Age
- 4y ago
eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Smart Scale A1
- Price
- £12.29
- Rating
- 4.4/5
- Reviews
- 2,091
- Age
- 2y ago
RENPHO Smart Scales for Body Weight and Fat 8-Electrode Weighing Scales with 50+ Metrics Full Body Composition Analyzer Larger Platform High Accuracy Body Fat Scales MorphoScan Base
- Price
- £87.19
- Rating
- 4.3/5
- Reviews
- 817
- Age
- 1y ago
RENPHO Weighing Scales for Body Weight Smart Bathroom Scales with App Bluetooth Body Fat Scales for BMI Muscle Mass Track Weight Loss Batteries Included Elis 1 260CM
- Price
- £14.10
- Rating
- 4.5/5
- Reviews
- 21,971
- Age
- 6y ago
Trending
90-day click momentum
Scales for Body Weight and Fat Percentage with App & Bluetooth High Precision 0.1lb Digital Bathroom Scales Analyzes 13 Body Composition Data (Weight Fat% Water BMI) 400 lbs Capacity Black
- Price
- £21.71
- Rating
- 4.6/5
- Reviews
- 32,090
- Age
- 6y ago
RENPHO Smart Scales for Body Weight and Fat 8-Electrode Weighing Scales with 50+ Metrics Full Body Composition Analyzer Larger Platform High Accuracy Body Fat Scales MorphoScan Base
- Price
- £87.19
- Rating
- 4.3/5
- Reviews
- 817
- Age
- 1y ago
Body Fat Scales Smart Scales for Body Weight & Fat 20 Body Composition with 4-Electrode Digital Weighing Scales with App to Measures BMI Muscle Mass Visceral Fat Hydration Level-Bathroom Scales 180kg
- Price
- £35.81
- Rating
- 4.4/5
- Reviews
- 277
- Age
- 1y ago
RENPHO Scales for Body Weight Smart Weighing Scales Body Weight with App Bluetooth Bathroom Scales for Fitness Tracking High Accuracy Body Composition Monitor (ST/ST:LB/LB/KG) - Elis 1
- Price
- £17.05
- Rating
- 4.6/5
- Reviews
- 328,966
- Age
- 9y ago
RENPHO Weighing Scales for Body Weight Smart Bathroom Scales with High Precision Sensors Weight Scale with App 13 Body Composition Analyzer Track Monitor for BMI Muscle Mass Elis 1
- Price
- £12.68
- Rating
- 4.4/5
- Reviews
- 119,522
- Age
- 6y ago
Newest
by launch date
GE Scale for Body Weight and Fat Digital 8-Electrode Smart Bathroom Scale 50 Measurements for BMI Muscle Mass Body Composition Analyzer Bluetooth Accurate Weighing Machine 180kg 310mm Black
- Price
- £62.72
- Rating
- 4.3/5
- Reviews
- 3,915
- Age
- 10mo ago
Body Fat Scales Smart Scales for Body Weight & Fat 20 Body Composition with 4-Electrode Digital Weighing Scales with App to Measures BMI Muscle Mass Visceral Fat Hydration Level-Bathroom Scales 180kg
- Price
- £35.81
- Rating
- 4.4/5
- Reviews
- 277
- Age
- 1y ago
RENPHO Smart Scales for Body Weight and Fat 8-Electrode Weighing Scales with 50+ Metrics Full Body Composition Analyzer Larger Platform High Accuracy Body Fat Scales MorphoScan Base
- Price
- £87.19
- Rating
- 4.3/5
- Reviews
- 817
- Age
- 1y ago
Scales for Body Weight eufy Smart Bathroom scales C20 with Large TFT Screen All-in-One Display for Offline Use Bluetooth Weighing Scales With 16 Metrics BMI Multi-Modes High Accuracy
- Price
- £23.60
- Rating
- 4.5/5
- Reviews
- 1,184
- Age
- 2y ago
eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Smart Scale A1
- Price
- £12.29
- Rating
- 4.4/5
- Reviews
- 2,091
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
24
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- RENPHO60%
- eufy20%
- HomeFashion6%
- INSMART5%
- Posture5%
- Letron2%
- Open — no brand owns it (1 brand, 2%)
Demand
Smart Scales search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep · busiest ÷ quietest = 3.9×
Search terms
Top Smart Scales search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- renpho smart scales129K/yr
- smart scales131K/yr
- body fat scales69K/yr
- smart scales for body weight and fat57K/yr
- smart scale40K/yr
- eufy scales38K/yr
- renpho scales41K/yr
- body composition scales34K/yr
- scales for body weight body fat27K/yr
- smart body weight scales14K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Scales
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wildly inaccurate
Inaccurate Reading
Would not measure
it stopped working after a few uses
Broken within 3 months
Do not last
unable to connect to app
Dont expect it to connect
Bluetooth doesnt connect
think that's reason why battery life is short
got a ERR On display took out the batteries
Battery life is terrible
Poor quality product
Absolutely rubbish
Garbage
Love
Excellent value for money
Best value
competitive price
build quality is excellent
Best Quality
Decent build quality
easy to handle
easy to read
Easy to Use
Easy to connect
Brilliant connectivity
easy to connect to Bluetooth
Accurate
Seem accurate
Very accurate reading
Return
1.6% Return rate 10% Fixable by listing
Wildly inaccurate
Inaccurate Reading
Would not measure
Never worked properly
It never worked
Doesn't work
unable to connect to app
Dont expect it to connect
Bluetooth doesnt connect
Inaccurate scale
Dangerously Inaccurate
Not at all accurate
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Scales questions
Answered from the same tracked data.