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Smart Protein

Fail

Demand is soft, at -37.0% this quarter, so Smart Protein is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£52K/yr46K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
60%top-5 click share · 9 brands · 28 sellers

Flapen Score

Smart Protein against its category

The dotted line is the Health & Personal Care average. Past it, Smart Protein is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Protein market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Protein 46K times last year and spent an estimated £52K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
8.0%
Market size, estimated
£52Ka year
Top search term
smart protein21K searches a year

02 · Price

A sale here is worth £14.12.

Listings sell for £14.12 on average, from £8.61 to £19.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.12 that is £1K to £4K a year per listing.

Average price
£14.12under the $15 to $100 sweet spot
Price range
£8.61–£19.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #345 within Diet & Nutrition. It carries 840 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#345in Diet & Nutrition
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
840per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Smart Protein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

28

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

4%

  • PhD77%
  • Royal Oak Health8%
  • NutriMali4%
  • Nutracraft3%
  • swiss bioenergetics3%
  • Solgar2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Smart Protein search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Smart Protein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart protein21K/yr
  • phd plant protein powder8K/yr
  • phd smart protein powder5K/yr
  • smart protein blend7K/yr
  • phd vegan protein powder3K/yr
  • phd diet plant3K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Protein

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.14

Tastes very artificial and smells strange

Taste is awful

Tastes like crap

Sweetness6%−0.08

Not sweet & plant based

Sickly sweet

The added sweetener is unpleasant

Texture/Consistency-Overall5%−0.06

texture have changed

Good favour, horrible texture feels gritty

Grainy texture

Flavor4%+0.34

Big shame as I love the chocolate flavour from Phd so wanted to love this too

flavour not the best

They don't have any taste/aftertaste/smell etc

Nutritional Content3%+0.35

It isn't always easy to assess the effectiveness of a supplement that may potentially be beneficial to your well-being

Didnt work for me maybe it is a good protein

I'm not a big fan of taking supplements such as this

Love

Quality-Overall14%+1.51

Good quality though, good macros, good taste

Nice powder

Quality products

Taste-Overall13%−0.14

But it tastes great and very foamy

Love the taste

Tasty and Convenient for Everyday Use

Nutritional Content11%+0.35

Great protein

Great protein powder

Good for protein intake

Flavor9%+0.34

Creamy flavour and mixes well

Nice flavour

The vanilla flavour is pleasant

Energy Level6%+0.86

An energy boost naturally

have had notably more energy

These gave me energy

FAQ

Common Smart Protein questions

Answered from the same tracked data.