Smart Protein
soft demand (-37.0% this quarter) — Smart Protein doesn't clear our bar today.
Flapen Score
Is Smart Protein profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Smart Protein is a £52K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.
Smart Protein: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -37.0% over the last 90 days and 8.0% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 19 products
Top Smart Protein products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Phd Smart Protein Versatile Shake Ideal for Shakes Baking and Deserts Chocolate Brownie Flavour 17 Servings per 510 g Bag
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 728
- Age
- 4y ago
Phd Smart Plant High Protein Vegan Shake Ideal for Shakes Baking and Deserts Eton Mess Flavour 20 Servings per 500 g Bag
- Price
- £11.56
- Rating
- 4.1/5
- Reviews
- 444
- Age
- 6y ago
Phd Smart Plant high Protein Vegan Shake Ideal for Shakes Baking and Deserts Choc Cookie 500g
- Price
- £13.45
- Rating
- 4.2/5
- Reviews
- 857
- Age
- 6y ago
PhD Nutrition Diet Plant High Protein Lean Matrix Vegan Diet Protein Powder Belgian Chocolate 18g of Plant Protein 40 Servings Per 1 kg Bag (Packaging May Vary)
- Price
- £18.76
- Rating
- 4.1/5
- Reviews
- 1,544
- Age
- 5y ago
Royal Oak Health Full Spectrum Amino Acid Complex | Complete with All 20 EAA & BCAAs in Free Form for Instant Digestion | Essential & Branch Chain Amino Acids Supplement | 60 Vegan Capsules | UK Made
- Price
- £14.04
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 1y ago
Trending
90-day click momentum
Amino Acid Supplements Full Spectrum All BCAA EAA + Vitamin C & Botanical Blend High Strength Free Form 60 Vegan Capsules | By NutriMali
- Price
- £10.51
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 7mo ago
Phd Smart Plant High Protein Vegan Shake Ideal for Shakes Baking and Deserts Eton Mess Flavour 20 Servings per 500 g Bag
- Price
- £11.56
- Rating
- 4.1/5
- Reviews
- 444
- Age
- 6y ago
![PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41pHGr2doiL.jpg)
PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]
- Price
- £19.21
- Rating
- 4.4/5
- Reviews
- 4,084
- Age
- 16y ago
PhD Nutrition Diet Plant Vegan Protein Powder Plant Based Strawberries and Cream High Plant Protein 40 Servings Per 1 kg Bag.
- Price
- £18.56
- Rating
- 4.0/5
- Reviews
- 628
- Age
- 5y ago
Thyroid Support Supplement for Women - 90 Vegan Capsules - Advanced Complex with 13 Ingredients Including Iodine Magnesium Vitamin B12 L-Tyrosine Schizandra & Cayenne - Zhou
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 594
- Age
- 6y ago
Newest
by launch dateAmino Acid Supplements Full Spectrum All BCAA EAA + Vitamin C & Botanical Blend High Strength Free Form 60 Vegan Capsules | By NutriMali
- Price
- £10.51
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 7mo ago
Royal Oak Health Full Spectrum Amino Acid Complex | Complete with All 20 EAA & BCAAs in Free Form for Instant Digestion | Essential & Branch Chain Amino Acids Supplement | 60 Vegan Capsules | UK Made
- Price
- £14.04
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 1y ago
Total Amino Boost - Full Spectrum - All 20 Amino Acids Including All BCAAs -120 Vegan Capsules with Free Form pre-digested Amino Acids with Advanced Coenzyme Support. No Additives - UK Made
- Price
- £14.45
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 1y ago
Phd Smart Protein Versatile Shake Ideal for Shakes Baking and Deserts Chocolate Brownie Flavour 17 Servings per 510 g Bag
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 728
- Age
- 4y ago
Phd Smart Protein Versatile Shake Ideal for Shakes Baking and Deserts Salted Caramel Flavour 17 Servings per 510 g Bag
- Price
- £12.38
- Rating
- 4.3/5
- Reviews
- 220
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
28
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
4%
- PhD77%
- Royal Oak Health8%
- NutriMali4%
- Nutracraft3%
- swiss bioenergetics3%
- Solgar2%
- Open — no brand owns it (3 brands, 4%)
Smart Protein demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Smart Protein search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smart protein21K/yr
- phd plant protein powder8K/yr
- phd smart protein powder5K/yr
- smart protein blend7K/yr
- phd vegan protein powder3K/yr
- phd diet plant3K/yr
What reviews say buyers love and hate about Smart Protein
What buyers mention most, as a share of all reviews.
What buyers love
66% of reviews“Good quality though, good macros, good taste”
“But it tastes great and very foamy”
“Great protein”
“Creamy flavour and mixes well”
“An energy boost naturally”
What buyers complain about
58% of reviews“Tastes very artificial and smells strange”
“Not sweet & plant based”
“texture have changed”
“Big shame as I love the chocolate flavour from Phd so wanted to love this too”
“It isn't always easy to assess the effectiveness of a supplement that may potentially be beneficial to your well-being”
Common Smart Protein questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
