Smart Protein
FailDemand is soft, at -37.0% this quarter, so Smart Protein is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £52K/yr46K searches / yr
- 90-day growth
- -37.0%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 28 sellers
Flapen Score
Smart Protein against its category
The dotted line is the Health & Personal Care average. Past it, Smart Protein is stronger. Inside it, weaker.
Market
The Smart Protein market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Protein 46K times last year and spent an estimated £52K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -37.0%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £52Ka year
- Top search term
- smart protein21K searches a year
02 · Price
A sale here is worth £14.12.
Listings sell for £14.12 on average, from £8.61 to £19.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.12 that is £1K to £4K a year per listing.
- Average price
- £14.12under the $15 to $100 sweet spot
- Price range
- £8.61–£19.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #345 within Diet & Nutrition. It carries 840 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #345in Diet & Nutrition
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 840per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Smart Protein products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Phd Smart Protein Versatile Shake Ideal for Shakes Baking and Deserts Chocolate Brownie Flavour 17 Servings per 510 g Bag
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 728
- Age
- 4y ago

Phd Smart Plant High Protein Vegan Shake Ideal for Shakes Baking and Deserts Eton Mess Flavour 20 Servings per 500 g Bag
- Price
- £11.56
- Rating
- 4.1/5
- Reviews
- 444
- Age
- 6y ago

Phd Smart Plant high Protein Vegan Shake Ideal for Shakes Baking and Deserts Choc Cookie 500g
- Price
- £13.45
- Rating
- 4.2/5
- Reviews
- 857
- Age
- 6y ago

PhD Nutrition Diet Plant High Protein Lean Matrix Vegan Diet Protein Powder Belgian Chocolate 18g of Plant Protein 40 Servings Per 1 kg Bag (Packaging May Vary)
- Price
- £18.76
- Rating
- 4.1/5
- Reviews
- 1,544
- Age
- 5y ago

Royal Oak Health Full Spectrum Amino Acid Complex | Complete with All 20 EAA & BCAAs in Free Form for Instant Digestion | Essential & Branch Chain Amino Acids Supplement | 60 Vegan Capsules | UK Made
- Price
- £14.04
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 1y ago
Trending
90-day click momentum
Amino Acid Supplements Full Spectrum All BCAA EAA + Vitamin C & Botanical Blend High Strength Free Form 60 Vegan Capsules | By NutriMali
- Price
- £10.51
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 7mo ago

Phd Smart Plant High Protein Vegan Shake Ideal for Shakes Baking and Deserts Eton Mess Flavour 20 Servings per 500 g Bag
- Price
- £11.56
- Rating
- 4.1/5
- Reviews
- 444
- Age
- 6y ago
![PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41pHGr2doiL.jpg)
PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]
- Price
- £19.21
- Rating
- 4.4/5
- Reviews
- 4,084
- Age
- 16y ago

PhD Nutrition Diet Plant Vegan Protein Powder Plant Based Strawberries and Cream High Plant Protein 40 Servings Per 1 kg Bag.
- Price
- £18.56
- Rating
- 4.0/5
- Reviews
- 628
- Age
- 5y ago

Thyroid Support Supplement for Women - 90 Vegan Capsules - Advanced Complex with 13 Ingredients Including Iodine Magnesium Vitamin B12 L-Tyrosine Schizandra & Cayenne - Zhou
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 594
- Age
- 6y ago
Newest
by launch date
Amino Acid Supplements Full Spectrum All BCAA EAA + Vitamin C & Botanical Blend High Strength Free Form 60 Vegan Capsules | By NutriMali
- Price
- £10.51
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 7mo ago

Royal Oak Health Full Spectrum Amino Acid Complex | Complete with All 20 EAA & BCAAs in Free Form for Instant Digestion | Essential & Branch Chain Amino Acids Supplement | 60 Vegan Capsules | UK Made
- Price
- £14.04
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 1y ago

Total Amino Boost - Full Spectrum - All 20 Amino Acids Including All BCAAs -120 Vegan Capsules with Free Form pre-digested Amino Acids with Advanced Coenzyme Support. No Additives - UK Made
- Price
- £14.45
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 1y ago

Phd Smart Protein Versatile Shake Ideal for Shakes Baking and Deserts Chocolate Brownie Flavour 17 Servings per 510 g Bag
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 728
- Age
- 4y ago

Phd Smart Protein Versatile Shake Ideal for Shakes Baking and Deserts Salted Caramel Flavour 17 Servings per 510 g Bag
- Price
- £12.38
- Rating
- 4.3/5
- Reviews
- 220
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
28
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
4%
- PhD77%
- Royal Oak Health8%
- NutriMali4%
- Nutracraft3%
- swiss bioenergetics3%
- Solgar2%
- Open — no brand owns it (3 brands, 4%)
Demand
Smart Protein search demand
Weekly searches over the year. Pick a range.
Search terms
Top Smart Protein search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart protein21K/yr
- phd plant protein powder8K/yr
- phd smart protein powder5K/yr
- smart protein blend7K/yr
- phd vegan protein powder3K/yr
- phd diet plant3K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Protein
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes very artificial and smells strange
Taste is awful
Tastes like crap
Not sweet & plant based
Sickly sweet
The added sweetener is unpleasant
texture have changed
Good favour, horrible texture feels gritty
Grainy texture
Big shame as I love the chocolate flavour from Phd so wanted to love this too
flavour not the best
They don't have any taste/aftertaste/smell etc
It isn't always easy to assess the effectiveness of a supplement that may potentially be beneficial to your well-being
Didnt work for me maybe it is a good protein
I'm not a big fan of taking supplements such as this
Love
Good quality though, good macros, good taste
Nice powder
Quality products
But it tastes great and very foamy
Love the taste
Tasty and Convenient for Everyday Use
Great protein
Great protein powder
Good for protein intake
Creamy flavour and mixes well
Nice flavour
The vanilla flavour is pleasant
An energy boost naturally
have had notably more energy
These gave me energy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Protein questions
Answered from the same tracked data.









