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Smart Protein

Fail

Demand is soft, at -37.0% this quarter, so Smart Protein is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£52K/yr46K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
60%top-5 click share · 9 brands · 28 sellers

Flapen Score

Smart Protein against its category

The dotted line is the Health & Personal Care average. Past it, Smart Protein is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Protein market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Protein 46K times last year and spent an estimated £52K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
8.0%
Market size, estimated
£52Ka year
Top search term
smart protein21K searches a year

02 · Price

A sale here is worth £14.12.

Listings sell for £14.12 on average, from £8.61 to £19.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.12 that is £1K to £4K a year per listing.

Average price
£14.12under the $15 to $100 sweet spot
Price range
£8.61–£19.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #345 within Diet & Nutrition. It carries 840 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#345in Diet & Nutrition
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
840per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Smart Protein products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

28

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

4%

  • PhD77%
  • Royal Oak Health8%
  • NutriMali4%
  • Nutracraft3%
  • swiss bioenergetics3%
  • Solgar2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Smart Protein search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Smart Protein search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smart protein21K/yr
  • phd plant protein powder8K/yr
  • phd smart protein powder5K/yr
  • smart protein blend7K/yr
  • phd vegan protein powder3K/yr
  • phd diet plant3K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Protein

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Tastes very artificial and smells strange”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Smart Protein questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data