Small Toothbrush
FailPrices span $1.15–$9.27, mostly outside the sweet spot, so Small Toothbrush is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £43K/yr80K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 54%top-5 click share · 19 brands · 81 sellers
Flapen Score
Small Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Small Toothbrush is stronger. Inside it, weaker.
Market
The Small Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Toothbrush 80K times last year and spent an estimated £43K. The top 5 brands take 68% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
11.9% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £43Ka year
- Top search term
- small toothbrush23K searches a year
02 · Price
A sale here is worth £4.50.
Listings sell for £4.50 on average, from £1.15 to £9.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.50 that is £1K to £2K a year per listing.
- Average price
- £4.50under the $15 to $100 sweet spot
- Price range
- £1.15–£9.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #89 within Dental Care. It carries 6,700 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 93%
- Out of stock, average day
- 2.5%
- Average rank
- #89in Dental Care
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,700per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Small Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TePe Interdental Brush Original Mixed Pack 0.4-1.3mm/ISO 0-7 8pcs Plaque Removal flossers for Narrow to Wide Gaps
- Price
- £3.64
- Rating
- 4.6/5
- Reviews
- 76,837
- Age
- 16y ago

2-Pack Interspace Compact Soft Toothbrush - Single Tufted Gum Brush for Sensitive Gums & Deep Cleaning - Medium Gum Care - Precision Plaque Removal - Light Blue & Pink
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 603
- Age
- 4y ago

ZEYIYER 2 Pcs Wisdom Tooth Brush Small Head Orthodontic Toothbrush End Tuft Toothbrush for Adult Soft End Tapered Tooth Brush for Periodontal Interdental Interspace Dental Detail Cleaning
- Price
- £3.31
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 1y ago

RAYITO 8 Pcs Interspace Toothbrush Soft Single Tufted Toothbrush with Cover Slim Interspace toothbrushes interdental Brushes for Orthodontic Braces Detail Cleaning(Blue/Green/Rose Red/White)
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 756
- Age
- 2y ago

4 x Sensodyne Search Small Head Size Medium Texture
- Price
- £7.78
- Rating
- 4.7/5
- Reviews
- 702
- Age
- 16y ago
Trending
90-day click momentum
4 PCS Interspace Toothbrush Compact Soft Slim Interspace Teeth Brush Single Tufted Toothbrush Wisdom Interdental Brushes for Detail Cleaning & Orthodontic Braces (Blue/Green/Rose Red/White)
- Price
- £3.77
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago

1 PCS Interspace Toothbrush Compact Soft Slim Interspace Teeth Brush Single Tufted Toothbrush Wisdom Interdental Brushes for Detail Cleaning & Orthodontic Braces (Rose Red)
- Price
- £2.07
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 4mo ago

Piksters Interdental Brushes Assortment Pack Size 000-6 9pk Interdental Toothbrush for Extremely Tight Gaps to Large Teeth Gaps Rubber Soft Bristles for Plaque Removal Safe for Braces
- Price
- £3.20
- Rating
- 4.4/5
- Reviews
- 1,179
- Age
- 9mo ago

Curaprox CS 1006 Single Toothbrush Targeted Cleaning for Gumline and Braces | Random Color | for Sensitive Teeth and Implants | Designed in Switzerland
- Price
- £5.60
- Rating
- 4.5/5
- Reviews
- 1,525
- Age
- 14y ago

ACWOO Interspace Toothbrush 4 Pcs Soft Single Tufted Slim Teeth Brushes for Orthodontic Braces Detail Cleaning
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 2y ago
Newest
by launch date
4 PCS Interspace Toothbrush Compact Soft Slim Interspace Teeth Brush Single Tufted Toothbrush Wisdom Interdental Brushes for Detail Cleaning & Orthodontic Braces (Blue/Green/Rose Red/White)
- Price
- £3.77
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago

1 PCS Interspace Toothbrush Compact Soft Slim Interspace Teeth Brush Single Tufted Toothbrush Wisdom Interdental Brushes for Detail Cleaning & Orthodontic Braces (Rose Red)
- Price
- £2.07
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 4mo ago

4 PCS Interspace Toothbrush Interspace Compact Soft Slim Interspace Teeth Brush Dental Brushes for Orthodontic Braces & Detail Cleaning - Blue Green Rose Red and White
- Price
- £3.90
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 6mo ago

Piksters Interdental Brushes Assortment Pack Size 000-6 9pk Interdental Toothbrush for Extremely Tight Gaps to Large Teeth Gaps Rubber Soft Bristles for Plaque Removal Safe for Braces
- Price
- £3.20
- Rating
- 4.4/5
- Reviews
- 1,179
- Age
- 9mo ago

ZEYIYER 2 Pcs Wisdom Tooth Brush Small Head Orthodontic Toothbrush End Tuft Toothbrush for Adult Soft End Tapered Tooth Brush for Periodontal Interdental Interspace Dental Detail Cleaning
- Price
- £3.31
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
81
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
27%
- TePe28%
- 通用14%
- RAYITO12%
- ZEYIYER8%
- Colgate5%
- Sensodyne5%
Demand
Small Toothbrush search demand
Weekly searches over the year. Pick a range.
Search terms
Top Small Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small toothbrush23K/yr
- small head toothbrush9K/yr
- interdental brushes mixed sizes6K/yr
- small toothbrush for inbetween teeth9K/yr
- gum brushes for teeth5K/yr
- gum brush4K/yr
- small head toothbrush for adults4K/yr
- round toothbrush4K/yr
- tepe interdental brushes mixed pack4K/yr
- tepe interdental brush mixed pack3K/yr
Reviews and returns
What reviews say buyers love and hate about Small Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
some of them are just ridiculously large
Not all sizes are appropriate for me
Not as good as I thought they would be
Bad quality
I have to only impress that you do not ever by this item because it is very cheap quality
The tooth pick just disintergates
Toothpicks unable to use
inflamed/receding gum in one area
Difficult and often painful to try to use
You cant open them
Also, its difficult to take off brush covers
Tad flimsy
Flimsy
They are t very robust
Love
Perfect for cleaning between teeth
Great teeth Cleaners
Great for your teeth
Good for price
Value for money
Excellent value
These are very well made
The bristles are good quality
Amazing Quality
easy to hold them
Easy to use
Very handy
Just as advertised
As described
Just what I wanted
Return
0.1% Return rate 63% Fixable by listing
Very small
some of them are just ridiculously large
Not all sizes are appropriate for me
Just different colours
Wasnt even pink
Almost no difference between all of the colours
Not as good as I thought they would be
Bad quality
I have to only impress that you do not ever by this item because it is very cheap quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Toothbrush questions
Answered from the same tracked data.









