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Small Toothbrush

Fail

Prices span $1.15–$9.27, mostly outside the sweet spot, so Small Toothbrush is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£43K/yr80K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
54%top-5 click share · 19 brands · 81 sellers

Flapen Score

Small Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Small Toothbrush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Toothbrush 80K times last year and spent an estimated £43K. The top 5 brands take 68% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
11.9%
Market size, estimated
£43Ka year
Top search term
small toothbrush23K searches a year

02 · Price

A sale here is worth £4.50.

Listings sell for £4.50 on average, from £1.15 to £9.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.50 that is £1K to £2K a year per listing.

Average price
£4.50under the $15 to $100 sweet spot
Price range
£1.15–£9.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #89 within Dental Care. It carries 6,700 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
2.5%
Average rank
#89in Dental Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,700per listing
Listings tracked
28

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Small Toothbrush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

81

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 90%

Open market

27%

  • TePe28%
  • 通用14%
  • RAYITO12%
  • ZEYIYER8%
  • Colgate5%
  • Sensodyne5%

Demand

Small Toothbrush search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Small Toothbrush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small toothbrush23K/yr
  • small head toothbrush9K/yr
  • interdental brushes mixed sizes6K/yr
  • small toothbrush for inbetween teeth9K/yr
  • gum brushes for teeth5K/yr
  • gum brush4K/yr
  • small head toothbrush for adults4K/yr
  • round toothbrush4K/yr
  • tepe interdental brushes mixed pack4K/yr
  • tepe interdental brush mixed pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Toothbrush

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Oral Hygiene”
21%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Very small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Toothbrush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data