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Small Toothbrush

Fail

Prices span $1.15–$9.27, mostly outside the sweet spot, so Small Toothbrush is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£43K/yr80K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
54%top-5 click share · 19 brands · 81 sellers

Flapen Score

Small Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Small Toothbrush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Toothbrush 80K times last year and spent an estimated £43K. The top 5 brands take 68% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
11.9%
Market size, estimated
£43Ka year
Top search term
small toothbrush23K searches a year

02 · Price

A sale here is worth £4.50.

Listings sell for £4.50 on average, from £1.15 to £9.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.50 that is £1K to £2K a year per listing.

Average price
£4.50under the $15 to $100 sweet spot
Price range
£1.15–£9.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #89 within Dental Care. It carries 6,700 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
2.5%
Average rank
#89in Dental Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,700per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Small Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

81

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

27%

  • TePe28%
  • 通用14%
  • RAYITO12%
  • ZEYIYER8%
  • Colgate5%
  • Sensodyne5%

Demand

Small Toothbrush search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Small Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small toothbrush23K/yr
  • small head toothbrush9K/yr
  • interdental brushes mixed sizes6K/yr
  • small toothbrush for inbetween teeth9K/yr
  • gum brushes for teeth5K/yr
  • gum brush4K/yr
  • small head toothbrush for adults4K/yr
  • round toothbrush4K/yr
  • tepe interdental brushes mixed pack4K/yr
  • tepe interdental brush mixed pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.12

Very small

some of them are just ridiculously large

Not all sizes are appropriate for me

Quality-Overall11%+0.51

Not as good as I thought they would be

Bad quality

I have to only impress that you do not ever by this item because it is very cheap quality

Oral Hygiene9%+0.80

The tooth pick just disintergates

Toothpicks unable to use

inflamed/receding gum in one area

Ease Of Use9%+0.10

Difficult and often painful to try to use

You cant open them

Also, its difficult to take off brush covers

Strength7%−0.05

Tad flimsy

Flimsy

They are t very robust

Love

Oral Hygiene20%+0.80

Perfect for cleaning between teeth

Great teeth Cleaners

Great for your teeth

Value For Money18%+1.40

Good for price

Value for money

Excellent value

Quality-Overall13%+0.51

These are very well made

The bristles are good quality

Amazing Quality

Ease Of Use10%+0.10

easy to hold them

Easy to use

Very handy

Advertised Vs Actual Product9%+0.85

Just as advertised

As described

Just what I wanted

Return

0.1% Return rate 63% Fixable by listing

Size-Overall33%▅▃█▆▅▇

Very small

some of them are just ridiculously large

Not all sizes are appropriate for me

Color11%▅▇▁▅▆█

Just different colours

Wasnt even pink

Almost no difference between all of the colours

Quality-Overall10%▃█▆▃▂▂

Not as good as I thought they would be

Bad quality

I have to only impress that you do not ever by this item because it is very cheap quality

Advertised Vs Actual Product9%▆▃▃▅█▂
Functionality-Overall6%█▃▄▄▂▁

FAQ

Common Small Toothbrush questions

Answered from the same tracked data.